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线下角力:中药企业加码门店布局 连锁药店收缩转型 | 中药大健康赛道迭变
Xin Lang Cai Jing· 2025-07-18 04:51
Group 1 - The offline channels in the pharmaceutical and health industry have undergone significant changes due to industry policies, demographic shifts, and changing consumer habits, with traditional chain pharmacies reducing store numbers and transitioning to diversified operations [1] - Chinese medicine production companies are increasingly focusing on the health sector, with a notable rise in the importance of health products, as market entry barriers for these products are lower compared to pharmaceuticals [1] - Chain pharmacies are adopting a mixed business model, integrating health food sales alongside traditional products, which is seen as a growth opportunity [1] Group 2 - Yabao Pharmaceutical plans to invest over 100 million yuan to establish 500 Yabao Life Halls, targeting the elderly demographic and combining physical stores with online promotions [2] - Yabao Life Halls have rapidly expanded, with over 3,000 locations currently and plans to reach 5,000 by the end of the year, with low initial investment costs for franchisees [2] - Guangyuyuan has launched a plan to expand its store count from approximately 500 to 1,000, focusing on health products like medicinal wine and herbal teas [4] Group 3 - Chain pharmacies are experiencing a contraction phase, with major players like Dazhenlin and Laobaixing closing over 1,000 stores due to poor performance [6] - The number of retail pharmacies is projected to decline significantly, with an expected closure of 14,114 stores in 2024, indicating a turning point in the industry [6] - Many pharmacies are reducing their operational space and shifting focus to health food products, reflecting a strategic pivot in response to changing consumer purchasing behaviors [7][9] Group 4 - The sale of health food products in pharmacies is still in the exploratory phase, with staff often lacking knowledge about these products, which hinders sales [10] - Several chain pharmacies view health food products as a key area for future transformation, with some adjusting their business scope to include food sales [12][13]
端午节怎么玩?来以岭健康安康市集解锁不一样的节日氛围
Sou Hu Wang· 2025-05-31 09:11
Group 1 - The event "Traditional Chinese Medicine (TCM) Nurturing Vitality and Dragon Boat Festival Praying for Health" was held from May 31 to June 2, integrating traditional customs with TCM culture in a vibrant health festival [1][2] - The historical site Yanghe Tower served as a cultural landmark, showcasing the fusion of history and modern health practices, allowing citizens to experience the depth of TCM culture [2][3] Group 2 - The event featured a TCM cultural corridor with two main exhibition areas focusing on "Origin of Meridian Diseases" and "Nurturing Vitality," presenting the TCM meridian theory and the essence of health from Confucianism, Buddhism, Taoism, and medicine [3][4] - Cultural performances included the "Chinese Meridian Exercise," which combined TCM theory with traditional health practices, promoting physical well-being through movement [4][6] Group 3 - Interactive experiences were provided, including free TCM consultations where experts offered personalized health advice based on individual conditions, along with free tastings of herbal beverages [6][7] - The event also featured a DIY section for making herbal sachets, allowing families to engage with TCM traditions and understand the practical applications of ancient wisdom [8][10] Group 4 - A series of lectures on the "Eight Principles of Meridian Health" were conducted, emphasizing the importance of meridian health, energy nurturing, appropriate exercise, and mental well-being [10] - The initiative aimed to modernize TCM and make it appealing to younger generations, promoting a cultural revival and health awareness among the public [10]