10月10日，2025上海国际智家生活博览会（ACE2025）盛大启幕，本届展会以"All in AI"为主题，集中展示了智能家居、元宇宙、消费电子等领域的创新成 果。海信电视携全球首款RGB-Mini LED电视、RGB光色同控信芯AI画质芯片H7、家庭放映级激光电视探索X1 Ultra以及行业首款163英寸高端巨幕Micro LED等新品重磅亮相，成为全场备受关注的焦点。 作为RGB-Mini LED技术的开创者、普及者和持续引领者，今年1月份，海信首次发布RGB-Mini LED技术，以及亮相全球领先的116英寸RGB-Mini LED电视 UX，实现了从"单色背光"到"红绿蓝RGB多基色背光"、从"二维控光"到"三维光色同控"的跨越，引爆显示技术的"色彩原生革命"。 推动RGB光色同控技术突破的关键在于信芯AI画质芯片H7和RGB-Mini LED发光芯片的应用，海信自研AI画质芯片H7首创RGB光色同控算法，支持行业量 产最高的3 x 10240分区控制，实现行业最高的108bits控色精度，配合高性能RGB-Mini LED发光芯片，彻底解决了三原色LED产业化中"发光效率低、寿命 短、色偏"等行 ...

Core Viewpoint - Hisense showcased its latest display technology at the 2025 IFA in Berlin, featuring the world's largest 116-inch RGB-Mini LED TV and a range of innovative products, highlighting advancements in display technology and market leadership in large-screen televisions [1][3][7] Group 1: Product Innovations - Hisense introduced the world's first mass-produced RGB-Mini LED ultra-flagship TV, the UX, which features a 116-inch screen, achieving 100% BT.2020 color gamut and 100% color purity, along with low blue light for eye protection [3] - The U7S Pro, a new RGB-Mini LED TV, was unveiled, inheriting high color accuracy and low blue light features from the UX but at a more affordable price, making advanced display technology accessible to more households [3] - The Micro LED giant screen product offers customizable sizes up to 271 inches and features a 24mm ultra-thin body for "zero wall" installation, redefining display boundaries [4] Group 2: Laser TV Developments - Hisense presented two groundbreaking laser TV products, including the X1 Ultra, which utilizes cinema-grade technology to deliver an IMAX-like experience at home with a 120-inch foldable screen and 110% BT.2020 color gamut [4] - The world's first 100-inch rollable laser cinema can retract into a compact form, integrating seamlessly into home decor while providing a high-quality viewing experience [4] Group 3: Market Position and Future Outlook - Hisense's display technology advancements reflect a shift in the Chinese display industry from follower to leader, with a reported 58% global market share for TVs 100 inches and larger in the first half of 2025 [7]

Core Viewpoint - Hisense showcased its latest technological innovations at IFA 2025 under the theme "AI Your Life," emphasizing the deep application of AI in display innovation, smart home integration, and energy management, with a focus on technology serving humanity [1][21]. Group 1: Display Technology Innovations - Hisense unveiled the world's largest 116-inch RGB-Mini LED TV, highlighting a significant leap in LCD technology from monochrome to tricolor backlighting, showcasing the company's technological leadership [3][5]. - The upgraded RGB-Mini LED chip features a 120% increase in brightness and a 30% improvement in picture uniformity, while the AI picture quality chip reduces light halo by over 60% compared to traditional QD-Mini LED [5][7]. - Hisense's new U7S Pro TV features 100% BT2020 color gamut and 108 bits color accuracy, marking a transition from technology leadership to technology accessibility [7][9]. Group 2: AI and Smart Home Integration - Hisense is evolving televisions into smart home hubs through an integrated AI capability system, utilizing self-developed chips and large model algorithms [11][12]. - The upgraded VIDAA OS introduces innovative features for personalized content services, allowing the TV to recognize food on the table and recommend related ingredients, enhancing user interaction [14]. - Five AI-driven smart home agents were introduced, enabling proactive home management and seamless connectivity across devices [15][17]. Group 3: Energy and Sustainability Initiatives - Hisense launched a smart energy exhibition area, showcasing its commitment to green energy solutions, including intelligent management of photovoltaic storage systems and smart grids [21][22]. - The company introduced the world's first 4-in-1 heat pump washer-dryer, which intelligently identifies fabric parameters to optimize washing processes [22][24]. - Hisense is also developing humanoid robots, reflecting its comprehensive strategy in AI and robotics, aiming to provide practical and forward-looking smart experiences [24].

Core Insights - Hisense is entering a period of explosive growth with advancements in RGB three-color backlight technology, AI image quality chips, and strategic collaborations with competitors like Midea Group in AI applications and smart logistics [1] - The launch of the new laser television, the Exploration X1, aims to bring cinema-level projection technology into homes, featuring high-end components typically found in expensive cinema equipment [1] - Hisense has developed the Nano Spectrum Selective Screen Pro, achieving a stable brightness of 1000 nits and an environmental light blocking rate of 87%, significantly outperforming traditional LCD TVs [3] Product Developments - The Exploration X1 Ultra 120-inch model is priced at 69,999 yuan, while the base model, Exploration X1 92-inch, starts at 21,999 yuan, with additional discounts available [3] - Hisense plans to release larger versions of the Exploration X1, including 139-inch and 150-inch models, with the latter being comparable in size to half a standard badminton court [3] Market Positioning - Hisense emphasizes emotional connections in its marketing, promoting the idea that its laser televisions can create a warm and memorable family environment [4] - The company's television activation rate is 1.43 times the industry average, and the engagement with movie content is 1.81 times higher than the industry average [5]

Core Viewpoint - Hisense has launched the 2026 models of its laser TVs, focusing on enhancing the home cinema experience by integrating professional cinema-level technology into home environments [1][5]. Group 1: Product Features - The Exploration X1 series incorporates four major innovations, utilizing core components from professional cinemas, with the flagship model featuring dual MCL39 laser engines and a 14.5° SST architecture DMD chip, achieving cinema-standard picture quality and improved dynamic performance [2]. - The Nano Spectrum Selection Screen Pro, developed over five years, offers a stable brightness of 1000 nits and an environmental light blocking rate of 87%, with a foldable design for easy installation [2]. - The Exploration X1 Ultra introduces a 9.1.4 channel sound system and screen sound technology, enhancing the audio experience with Hi-Res Audio certification and support for multiple formats including HDR10+ and Dolby Vision [3]. Group 2: Health and Design - The Starry S1 series emphasizes a balance between eye health and cinema-quality visuals, featuring three models with a design that enhances product aesthetics and allows for easy integration into high-end home environments [4]. - The Starry S1 Pro model uses MCL39 laser engines and SST architecture DMD chips, achieving 110% BT.2020 color coverage and meeting five health standards for prolonged viewing [4]. Group 3: Market Position and Future Plans - Hisense's laser TVs have an operating rate 1.5 times higher than the industry average, indicating strong consumer demand for home cinema solutions [5]. - The company plans to drive industry technology iterations with larger sizes, higher quality, and lower energy consumption to meet the ongoing pursuit of immersive viewing experiences by consumers [5].