Core Insights - The Chinese color TV industry is projected to reach a market size of approximately 240 billion yuan in 2024, with a compound annual growth rate of 11.45% over the past five years [1][4] - Chinese brands are expected to account for over 44% of global TV shipments in 2024, with Hisense, TCL, and Xiaomi ranking among the top five globally, collectively holding nearly 45% market share [1] - The high-end market remains dominated by South Korean brands, with Samsung and LG capturing 80% of the market for TVs priced above $2,500 [1] Market Trends - The growth in the Chinese TV market is primarily driven by product structure upgrades, with a significant push from the "old-for-new" policy stimulating demand for high-end products [4] - The average retail price of TVs in China is expected to exceed 4,000 yuan per unit in 2024, reflecting a trend towards larger, more technologically advanced, and aesthetically pleasing products [4] Competitive Landscape - Leading manufacturers in the domestic TV sector include Hisense, TCL, Skyworth, Xiaomi, and Changhong, each with distinct technological advancements and market strategies: - Hisense is a leader in MINILED technology and holds a 47% market share in the global 100-inch TV segment, focusing on gaming scenarios through its VIDDA sub-brand [5] - TCL is recognized as a pioneer in global MINI LED technology, leveraging its supply chain advantages to produce high-end models like the 98Q10K PRO [5] - Skyworth leads in eye-care technology and has a strong presence in the internet TV space through its subsidiary, focusing on content services [5] - Xiaomi capitalizes on its internet ecosystem, emphasizing high cost-performance models and holding a 19.5% market share in the MINI LED segment [5] - Changhong utilizes military technology for its product development and has a comprehensive IoT ecosystem, with plans to launch AI-driven TV models [5]

探索X1系列作为海信激光显示技术的十年技术结晶，以"四大首创"为核心突破，首次将专业影院的核心组件应用于家用场 景。其旗舰机型探索X1 Ultra搭载双MCL39激光器与14.5°SST架构DMD芯片，这两项技术此前仅用于价值数百万元的激光影院 放映机。通过海信的工程化改造，DMD芯片的微型镜面控光技术与激光器的高效光输出相结合，使画面解析力、色彩还原度 达到影院标准，动态画面流畅度与暗部细节表现显著提升。 针对家庭环境光干扰问题，海信研发的纳米光谱选择屏Pro经过五年迭代，通过1100余次实验与820块膜片测试，实现全屏 稳定亮度1000nits，环境光遮蔽率达87%。该屏幕支持可折叠设计，120英寸机型折叠后包装长度仅1.7米，可轻松进入电梯及住 宅门洞。0贴墙安装与20KG的机身重量进一步降低了安装门槛，适配现代简约、轻奢等多种家居风格。 本报讯 （记者刘钊）5月20日，海信视像科技股份有限公司（以下简称"海信"）举办以"家的影院，巨幕呈现"为主题的年 度新品发布会，正式发布探索X1系列及星光S1系列2026款激光电视。此次发布聚焦家庭影院场景的深度升级，通过将专业影 院级技术融入家居环境，探索X1系列 ...