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水产预制菜赛道崛起,东方海洋凭资源优势锚定机遇
Jiang Nan Shi Bao· 2025-10-21 05:47
Industry Overview - The pre-prepared food industry in China is experiencing rapid growth driven by consumption upgrades and industrial transformation, with the seafood segment showing strong momentum [1] - The domestic seafood pre-prepared food market reached a scale of 126 billion yuan in 2023, marking a year-on-year growth of 20.3%, and a compound annual growth rate of 18.1% from 2019 to 2023 [1] - By 2025, the market size is expected to exceed 200 billion yuan, accounting for over a quarter of the overall pre-prepared food market, which is projected to reach 617.3 billion yuan [1] Market Dynamics - The rapid rise of seafood pre-prepared foods is attributed to B-end cost reduction and efficiency improvement demands, as well as C-end convenience consumption needs [2] - The restaurant industry's chain rate has increased to 22.3% in 2023, leading to higher demands for standardized supply, food safety, and cost optimization, making pre-prepared foods essential for scalable operations [2] - The B-end market penetration for seafood pre-prepared foods has reached 38%, while C-end consumers prioritize convenience, taste restoration, and product innovation [2] Policy and Technological Support - Policy support and technological breakthroughs are bolstering the development of seafood pre-prepared foods, with a new regulatory framework established in March 2024 to enhance food safety and promote high-quality industry development [3] - Advances in cold chain logistics and smart aquaculture have addressed challenges in processing and transportation losses, facilitating large-scale industry development [3] Company Spotlight: Dongfang Ocean - Dongfang Ocean is a key agricultural enterprise with a comprehensive industry chain, excelling in sea cucumber breeding, marine ranching, and seafood processing [3] - The company possesses 48,500 acres of aquaculture area meeting national first-class water quality standards, ensuring high-quality raw materials for seafood pre-prepared foods [3] - Dongfang Ocean has established a standardized breeding and processing system, obtaining multiple international certifications and building a strong market reputation for its sea cucumber products [4] Growth Potential - The company is expanding its product offerings in the seafood pre-prepared food sector, with rapid sales growth in ready-to-eat sea cucumber slices and pre-packaged sea cucumber porridge [4] - The consumption scenarios for sea cucumber products are evolving from traditional gift markets to everyday family dining [4] - With its resource advantages and industry chain capabilities, Dongfang Ocean is poised for significant breakthroughs in the seafood pre-prepared food market as it approaches the 200 billion yuan milestone by 2025 [4]