文化创意层出不穷，读懂中国的窗扉常开。跳出赛期、会期的时间限制，融入文旅产业和文化生 活，是提升文化创意价值的有效路径。上海世博会已过去15年，吉祥物"海宝"仍然活跃。从上海推出的 联名交通卡，到游客排队打卡的塑像，再到"说"着上海话的表情包，"海宝"走进更多人的生活，悄然塑 造着新的集体记忆。无论是不断开发新产品，还是持续融入新事件、新叙事，文化IP融入生活多"刷 脸"，紧跟热点多"说话"，便能汲取更多养分、拥有更多内涵，为中华文化增添更多与时俱进的新表 达。 第十五届全国运动会除了精彩赛事备受关注，吉祥物"喜洋洋""乐融融"也圈粉无数。场边卖萌互 动，台后苦练功夫，它们的视频不仅在网上广泛传播，相关主题装置、周边文创也十分抢手。小小吉祥 物蕴含无限魅力。 吉祥物成网红并不罕见。从北京冬奥会的"冰墩墩""雪容融"，到成都大运会上演川剧变脸的"蓉 宝"，这些吉祥物以可爱形象广受喜爱。"喜洋洋""乐融融"头顶三色水花，象征粤港澳三地合办赛事， 阐释绿色共享、团结拼搏等理念。将地域特色、赛会特色等融于一身，吉祥物们以标识性、共识性的视 觉符号与文化意涵，赢得了点赞、收获了拥趸。 在社交媒体上，网友对"喜洋洋""乐 ...

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and cultural merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have become widely loved for their cute designs and regional significance [1] - The mascots symbolize the collaboration of Guangdong, Hong Kong, and Macau, embodying themes of green sharing and unity, thus enhancing their cultural impact [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that narrate Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" not only break box office records but also convey profound themes of sacrifice and collective responsibility, illustrating the dynamic nature of Chinese culture [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multifaceted nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into the cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events allow cultural IPs to remain relevant and enrich collective memory, demonstrating the importance of adaptability in cultural expressions [3] - Successful cultural creativity requires a balance of aesthetic appeal and meaningful cultural representation, urging creators to focus on character development and effective communication [3]