1月27日，QuestMobile发布《2025中国互联网价值榜》，海尔智家（600690）App荣获2025智能生活人 群首选App。作为国内权威移动互联网大数据研究机构，QuestMobile榜单数据源自真实市场调研分析， 客观反映了各品牌App在行业的活跃渗透水平。此次获奖，不仅印证海尔智家App的用户规模优势，也 体现其在智慧家庭领域的行业领先地位。 海尔智家App还打造开放式生态能力，链接不同行业的丰富智能设备。目前，海尔智慧家庭已接入 6600+生态资源方、55+品牌、167+品类设备，连接智能设备总量超过5200万台，月活用户达到1300多 万。例如通过与长安、奇瑞等车企合作，打造"人车家"全场景解决方案，带来车上管家、家中控车的无 缝智慧体验，让智慧生活从家延伸至家外。 在智慧生活服务体系方面，海尔智家App实现智慧家庭全生命周期服务。在App上，可实现从物流订单 全程跟踪，用户能实时查看订单位置和状态，服务进程一目了然。通过故障AI自诊断，智能设备发生 故障触发自检，还能一键报单，一次上门就解决麻烦。为带来更方面的售后体验，还内置AI语音助 手"小优"，只需像聊天一样，就能完成咨询、报单与预 ...

Core Insights - The Chinese smart home market is entering a rapid growth phase, with a projected market size exceeding 1 trillion yuan by 2025 and an annual compound growth rate of 20%-25%, capturing nearly 40% of the global market share [1] - Haier Smart Home has established a significant technological advantage, achieving 13 consecutive years of global leadership in smart home invention patents, indicating a strong first-mover advantage in converting technological superiority into market success [1] - The Haier Smart Home app has over 11 million monthly active users, serving as a core entry point for its Three Wings Bird brand, demonstrating a successful transformation of technological leadership into a high-engagement user service platform [1] User Experience Enhancement - The Three Wings Bird initiative focuses on enhancing user experience through seamless smart scenarios, allowing home appliances to communicate and collaborate, thus providing a proactive service that enhances daily life for its 11 million users [2] - The upgraded V2.0 smart air solution has achieved significant milestones, with initial orders for single-line control screens reaching 12,000 units, while ongoing development of PLC and Bluetooth Mesh solutions aims to provide stable connectivity for core products like smart curtains and switches [2] Home Decoration Innovation - The Three Wings Bird initiative has introduced customized solutions that revolutionize the home decoration experience, reducing the hassle of navigating different brands and channels by presenting complete smart living scenarios in newly opened stores [3] - The latest S3 series whole-house solution has been designed and will be showcased in stores, with over 104 customizable wash cabinet modules available for user selection, supported by professional design tools like BIM for personalized customization [3] Business Growth and Market Position - Data from GfK indicates that by the first half of 2025, Haier Smart Home achieved the top market share both online and offline, with its core products like refrigerators, washing machines, and air conditioners leading in growth rates, reflecting a smooth transition of new and old business drivers [3] - The competition in the smart home sector has evolved into a phase where "technology defines scenarios and ecosystems define value," emphasizing the importance of converting technological advancements into user-perceived scenarios and sustainable services for competitive advantage [3]