中国智能家居市场正进入发展快车道。据中研普华研究院数据，截至2025年，其市场规模已突破万亿元 大关，年均复合增长率达20%-25%，占据全球近四成市场份额。身处如此高速增长的赛道，谁能将技术 优势转化为市场胜势，谁就能抓住这一波时代机遇。 如果从技术储备来看，头部品牌的护城河效应显著。IPRdaily最新榜单显示，海尔智家已实现全球智慧 家庭发明专利13连冠。这意味着在将技术优势转化为市场胜势的道路上，海尔智家已占据先发优势。 数据显示，海尔智家App月活用户已稳定超过1100万，作为其场景品牌三翼鸟核心入口，这一数字不仅 远超行业同类应用，更关键的是，海尔智家已然将技术领导力，成功转化为一个高黏性的用户服务平 台。 由技术驱动的生态落地，最终反哺了核心业务增长。GfK中怡康数据显示，2025年上半年，海尔智家不 仅实现线上、线下市场份额双第一，其冰箱、洗衣机、空调等核心产业更取得双线增速第一。这表明其 新旧动能转换流畅，生态布局正有效拉动主营业务。 总体而言，智能家居的竞争已进入"技术定义场景、生态定义价值"的新阶段。单纯的技术领先已不足以 构筑壁垒，如何将其转化为用户可感知的场景和可持续的服务，才是决胜 ...

Core Insights - The smart home market in China is projected to reach 682.1 billion yuan by 2024, with a significant acceleration in market growth [1] - Smart appliances account for 81% of the market, while control and connectivity products only represent 10%, indicating a strong hardware advantage but a lag in software integration [1] - A major issue is the lack of interoperability among devices, with 37% of smart home users needing to use an average of 4.3 apps, complicating the user experience [1] Group 1 - The award received by the brand "Sanying Niao" at the China Building Expo reflects its commitment to improving smart home experiences through technological innovation [5] - The brand's proactive service capabilities have evolved beyond basic functions like remote control and voice commands to include AI-driven recognition and sensing technologies [5] - The "Sanying Niao" platform allows users to customize their smart home setups easily, enhancing user engagement and satisfaction [7] Group 2 - The smart home development should focus on user needs, integrating technology into real-life scenarios to enhance convenience and comfort [7] - The "Sanying Niao" brand offers tailored solutions for various user preferences, including personalized kitchen designs and adaptable bathroom solutions for the elderly [5] - The monthly active users of the Haier Smart Home app have surpassed 11 million, indicating a growing user base and engagement [5]