Core Insights - The air conditioning industry is experiencing a new landscape in 2025 due to demand upgrades and technological iterations, with Haier Air Conditioning showing strong performance in both cooling and heating seasons [1][3] Group 1: Performance Overview - Haier Air Conditioning achieved a net sales share growth of 2.5% from January to September, being the only brand among the top three to realize positive growth during the cooling season [1] - During the heating season, Haier's products topped multiple e-commerce rankings, including the "Quality Air Conditioner List" and "Comfort Wind Trend Air Conditioner List" on JD.com, indicating a strong market presence [1][3] Group 2: Innovation and User Engagement - Haier Air Conditioning's strong start in the heating season is attributed to a unique user engagement strategy, including a large-scale user testing event that allowed consumers to interact with AI products directly [3][5] - This innovative marketing approach transformed abstract concepts of technology into tangible experiences for users, enhancing trust and understanding of the products [5] Group 3: Market and Technical Strengths - The company is well-positioned to capitalize on market trends such as energy-saving policies and increasing heating demands in southern regions, aligning its product development with these trends [5][7] - Haier's technological advancements, such as the ability to operate effectively at -35°C and the integration of heating and cooling solutions, address specific consumer needs for winter heating [7] Group 4: User Trust and Brand Advocacy - The trust built through user testing is being leveraged as users share their experiences on social media, effectively becoming brand advocates through real-life demonstrations of product performance [7] - The growth strategy of Haier Air Conditioning is increasingly focused on user needs, supported by technological innovation and enhanced user experiences, setting the stage for continued market success [7]

Core Insights - The article highlights the strong performance of Haier air conditioners during the Double 11 shopping festival, with multiple products topping sales charts on major platforms like JD and Tmall [1][2] - A significant factor contributing to this success is a 20-day user testing campaign that generated 14.9 billion impressions and attracted 8.43 million participants, enhancing consumer trust in Haier's AI air conditioning technology [1][2] Product Performance - Haier's Mai Lang Comfort Wind air conditioner achieved top rankings in both JD's "Quality Air Conditioner List" and "Comfort Wind Trend List," while also securing the top spot in Tmall's "New Air Conditioner List" [1][2] - Other notable products include the Haier Little Red Flower energy-saving air conditioner, which ranked second in the "Healthy Wind Trend List" on JD, and the Haier Mai Lang Comfort Wind Pro, which also performed well on Tmall [2] Product Features - Haier's product lineup addresses diverse consumer needs, such as the Casarte Lingguang concealed air conditioner designed to blend seamlessly with home decor [6] - The Mai Lang Sleep New Wind air conditioner offers silent operation for a peaceful environment, while the Haier Yunxi air conditioner can operate effectively in extreme temperatures, providing heating at -35°C and cooling at 70°C [8] - The Casarte Galaxy central air conditioner provides comprehensive air management for large homes, and the Haier Warm Sun Pro central heating system offers energy-efficient winter heating solutions [10] Seasonal Transition - As the cooling season ends, the focus shifts to winter heating, with Haier's products designed to meet winter heating demands, such as the Yunxi air conditioner that addresses low-temperature heating challenges [13] - The Warm Sun Pro central heating system combines air conditioning and floor heating, ensuring even temperature distribution and energy savings [13] - Haier's commitment to innovation and user-centric design positions it well for continued growth in the heating season, with a comprehensive product matrix aimed at enhancing user comfort [13]

Core Insights - Haier Air Conditioning launched the industry's first "perceptive breathing" air conditioner, the Haier Mairang Comfortable Wind Pro series, on Tmall, marking a shift from passive to active adaptation in air conditioning technology [1][3] - The air conditioner features UWB human radar technology, allowing it to detect breathing patterns and adjust its operation based on user presence, enhancing energy efficiency and user comfort [1][3] Product Features - The Mairang Comfortable Wind Pro model utilizes "multi-dimensional air delivery" with dual-wing zoning control technology, providing tailored airflow based on installation location, ensuring comfort regardless of room design [3] - It includes AI offline voice control, allowing users to operate the unit with simple commands without needing an internet connection, making it accessible for all ages [3] - The air conditioner is equipped with AI heating defrost technology and cooling stability features, ensuring continuous operation in extreme weather conditions, withstanding temperatures up to 70°C [3] Design and User Experience - The air conditioner's aesthetic features a meteor silver color and an integrated glass panel, blending technology with minimalist design, positioning the unit as a silent piece of art in the home [3] - Industry experts view the launch as a significant upgrade, transitioning from mere functionality to a focus on user experience, making homes a space for safe, comfortable, and intelligent air quality [3]