Core Insights - The air conditioning industry is experiencing a new landscape in 2025 due to demand upgrades and technological iterations, with Haier Air Conditioning showing strong performance in both cooling and heating seasons [1][3] Group 1: Performance Overview - Haier Air Conditioning achieved a net sales share growth of 2.5% from January to September, being the only brand among the top three to realize positive growth during the cooling season [1] - During the heating season, Haier's products topped multiple e-commerce rankings, including the "Quality Air Conditioner List" and "Comfort Wind Trend Air Conditioner List" on JD.com, indicating a strong market presence [1][3] Group 2: Innovation and User Engagement - Haier Air Conditioning's strong start in the heating season is attributed to a unique user engagement strategy, including a large-scale user testing event that allowed consumers to interact with AI products directly [3][5] - This innovative marketing approach transformed abstract concepts of technology into tangible experiences for users, enhancing trust and understanding of the products [5] Group 3: Market and Technical Strengths - The company is well-positioned to capitalize on market trends such as energy-saving policies and increasing heating demands in southern regions, aligning its product development with these trends [5][7] - Haier's technological advancements, such as the ability to operate effectively at -35°C and the integration of heating and cooling solutions, address specific consumer needs for winter heating [7] Group 4: User Trust and Brand Advocacy - The trust built through user testing is being leveraged as users share their experiences on social media, effectively becoming brand advocates through real-life demonstrations of product performance [7] - The growth strategy of Haier Air Conditioning is increasingly focused on user needs, supported by technological innovation and enhanced user experiences, setting the stage for continued market success [7]

Core Insights - The article highlights the strong performance of Haier air conditioners during the Double 11 shopping festival, with multiple products topping sales charts on major platforms like JD and Tmall [1][2] - A significant factor contributing to this success is a 20-day user testing campaign that generated 14.9 billion impressions and attracted 8.43 million participants, enhancing consumer trust in Haier's AI air conditioning technology [1][2] Product Performance - Haier's Mai Lang Comfort Wind air conditioner achieved top rankings in both JD's "Quality Air Conditioner List" and "Comfort Wind Trend List," while also securing the top spot in Tmall's "New Air Conditioner List" [1][2] - Other notable products include the Haier Little Red Flower energy-saving air conditioner, which ranked second in the "Healthy Wind Trend List" on JD, and the Haier Mai Lang Comfort Wind Pro, which also performed well on Tmall [2] Product Features - Haier's product lineup addresses diverse consumer needs, such as the Casarte Lingguang concealed air conditioner designed to blend seamlessly with home decor [6] - The Mai Lang Sleep New Wind air conditioner offers silent operation for a peaceful environment, while the Haier Yunxi air conditioner can operate effectively in extreme temperatures, providing heating at -35°C and cooling at 70°C [8] - The Casarte Galaxy central air conditioner provides comprehensive air management for large homes, and the Haier Warm Sun Pro central heating system offers energy-efficient winter heating solutions [10] Seasonal Transition - As the cooling season ends, the focus shifts to winter heating, with Haier's products designed to meet winter heating demands, such as the Yunxi air conditioner that addresses low-temperature heating challenges [13] - The Warm Sun Pro central heating system combines air conditioning and floor heating, ensuring even temperature distribution and energy savings [13] - Haier's commitment to innovation and user-centric design positions it well for continued growth in the heating season, with a comprehensive product matrix aimed at enhancing user comfort [13]

10月25日，海尔空调在天猫平台推出行业首款"可感知呼吸"的空调——海尔麦浪舒适风Pro系列。它让空调从"听话"走向"懂你"，从机械送风，走向主动适 应。海尔麦浪舒适风Pro柜机首次搭载UWB人感雷达，仿佛为空调装上"AI之眼"——它能捕捉人体胸腔的呼吸起伏，哪怕用户盖着薄毯窝在沙发小憩，它也 能感知用户的存在，不会误判为"无人"。 当用户走近设定距离内，它自动转为柔风轻抚；而当空间无人超过半小时，它便悄然进入节能模式，真正做到"人近风柔、人离节能"。 在操作方面，担心操作繁琐？一句"向我吹风"或"不要吹我"，柜机即能通过AI离线语音精准响应，无需网络，老少皆宜。 害怕极端天气"罢工"？AI热流除霜2.0与凉芯桥2.0两大科技加持，实现24小时制热不停机、70℃高温稳定制冷，从容面对四季考验。 介意家居美感？流星银配色与一体化玻璃面板，将科技隐于简约设计之中，让空调成为一件静默的艺术品。 业内人士称，海尔麦浪舒适风Pro空调的推出，不仅是一次产品升级，更是一次从"功能满足"到"体验共鸣"的跨越。它让家，真正成为安心、舒适、智慧 的"好空气主场"。 （古雨） 海尔麦浪舒适风Pro挂机以"多维送风"为设计原点，不 ...