Core Insights - Haier Air Conditioning has achieved significant market performance in 2023, with a cumulative market share increase of 2.5% from January to September, and consistently ranking second in offline sales during the cooling season [1] - The company launched four new products at a recent event, emphasizing a comprehensive air solution for various home scenarios, aiming to ensure comfort in every corner of the home [1][10] Product Innovations - The four new products include the Haier Yunxi air conditioner, which offers rapid cooling and heating capabilities, the Haier Warm Sun Pro central heating system, the Casa Di Lan Guang concealed air conditioner, and the ultra-thin Casa Di Galaxy II central air conditioner [1][3] - The Haier Yunxi air conditioner features a 15-second cooling and 30-second heating function, capable of operating in extreme temperatures from -35°C to 70°C, with a large airflow of 1850m³/h [3][5] - The Haier Warm Sun Pro central heating system is designed to maintain stable heating even in -35°C environments, combining high efficiency with energy-saving features [5] Aesthetic and Functional Features - The Casa Di Galaxy II central air conditioner offers precise temperature control, self-cleaning capabilities, and a slim design of 18cm, making it suitable for various home environments [7] - The Casa Di Lan Guang concealed air conditioner integrates seamlessly into home decor, providing a discreet airflow solution while ensuring air quality with a formaldehyde removal module [7] Comprehensive Service Platform - Haier Air Conditioning introduced its "Big Warm Air Full Process Platform," which provides a complete service from user needs assessment to installation and long-term maintenance [10] - The platform allows for quick generation of customized design plans within 15 seconds, utilizing a database of 28 million household types [10][12] - The installation process is monitored by factory supervisors, ensuring quality control and adherence to design specifications [12] User Experience Enhancement - The platform offers 60 pre-set product combinations tailored to different household sizes (100-500㎡), simplifying the selection process for users [12] - A digital operation system monitors equipment status in real-time, allowing for proactive maintenance and enhancing user comfort [12]

Core Insights - Haier Air Conditioning has achieved significant market performance in 2023, with a cumulative market share increase of 2.5% from January to September, and total revenue exceeding the entire year of 2024 during this period [1] - The company launched four innovative products at a recent event, aimed at providing comprehensive air solutions for various home scenarios, enhancing user comfort during the Double 11 shopping festival [1][10] Product Innovations - Haier Cloud Creek Air Conditioner: Features rapid cooling and heating capabilities, achieving 15 seconds for cooling and 30 seconds for heating, with a high-temperature cooling capacity of 70℃ and a low-temperature heating capacity of -35℃, addressing extreme weather challenges [3] - Haier Warm Sun Pro Central Air Conditioning: Designed for winter heating, it utilizes a high-efficiency heat exchanger and compressor to maintain stable heating even at -35℃, while ensuring energy efficiency [6] - Casarte Galaxy II Central Air Conditioning: Offers precise temperature control, self-cleaning at high temperatures, and active ion sterilization, with an ultra-thin design of 18cm to fit various home environments [8] - Casarte Lingguang Concealed Air Conditioner: Features a hidden outlet design for aesthetic integration into home decor, along with a customized formaldehyde removal module to enhance air quality [9] Comprehensive Service Platform - The launch of the "Big HVAC Full Process Platform" allows for a seamless service experience from user needs assessment to installation and long-term maintenance, ensuring tailored air solutions for different home scenarios [10][11] - The platform includes a quick design feature that generates personalized solutions in 15 seconds based on user input, and a monitoring system for installation quality and ongoing maintenance [10][14] - Users can select from 60 pre-set product combinations based on their home size (100–500㎡) and preferences, simplifying the decision-making process [14]

Core Viewpoint - Haier Air Conditioning has achieved significant market performance growth in 2023, with a net market share increase of 2.5% from January to September, being the only brand among the top three to realize positive growth [1] Product Innovations - Haier launched four major new inventions at the product launch event on October 18, including the Haier Yunxi air conditioner, Haier Nuan Yang Pro central heating system, Casarte Languang concealed air conditioner, and Casarte Galaxy II central air conditioner, providing comprehensive air solutions for various home scenarios [1][3] - The new products focus on core scenarios such as daily heating and cooling, winter heating, and high-end aesthetics, creating a systematic home air solution [3] Performance Features - The Haier Yunxi air conditioner features rapid cooling and heating capabilities, with a cooling speed of 15 seconds and heating speed of 30 seconds, and can operate in extreme temperatures from -35°C to 70°C, ensuring comprehensive coverage of the home [4] - The Haier Nuan Yang Pro central heating system addresses winter heating challenges, maintaining stable heating even in -35°C environments, while also being energy-efficient [6] - The Casarte Galaxy II central air conditioner offers precise temperature control, self-cleaning at high temperatures, and ion active sterilization, designed for various home environments [8] Service Platform - Haier introduced its "Big Warm Air Full Process Platform," which integrates user needs, solution design, installation, and long-term maintenance into a seamless service experience [10] - The platform allows for quick generation of customized design solutions within 15 seconds based on user input, and offers pre-set product combinations for different home sizes [11][13] - The installation process is monitored for quality assurance, and a digital maintenance system provides real-time monitoring and proactive maintenance alerts [13] Market Strategy - This year's Double 11 event marks a shift in user experience from merely owning a hardware product to enjoying a complete service solution, indicating a transition in the air conditioning industry from single products to comprehensive scene-based solutions [13]