海底捞火锅菜品
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打造文旅消费新场景,江苏“跟着电影逛市集”春节活动多点开花
Yang Zi Wan Bao Wang· 2026-02-11 11:00
m 春节将至,江苏各地"跟着电影逛市集"系列活动精彩纷呈。南京、无锡、苏州、昆山、徐州等地紧扣电影元素,深度融合非遗、美食、灯会、庙会等特色 场景,推出一批"电影+"促消费举措,为市民游客奉上一道道光影与年味交织的新春文化大餐。 凭大世界影城中山路店当日票根 去麦当劳完锡大东方百货餐厅 可以免费领取 迷你甜筒1个或迷你薯条1份 活动时间 2026.1.1-2026.12.31 のア 南京:影票变身"通关文牒",万达广场推"一票回本" 千年古镇梅里镇同步开启"跟着电影逛庙会"活动。电影《泰伯》于泰伯庙会开幕之际首映,以现代影像生动演绎吴地始祖故事,与线下民俗巡游、非遗市 集形成"民俗+影视"立体传播,让古老的吴文化在新春光影中焕发新生。 此外,无锡大世界影城推出"跟着电影品美食"优惠:凭当日观影票根可至指定麦当劳免费兑换迷你甜筒或薯条;2026年第一季度,全市海底捞火锅凭票根 享菜品7.9折优惠,以"小票根"撬动"大消费"。 苏州:江南分馆七天连映,长船湾点亮电影灯会 苏州市中国电影(600977)资料馆江南分馆推出"春节七天连映"特别策划,推出爱的"帧"言、大师回顾、经典重现等系列主题,通过多部当代佳作展现人 ...
海底捞的“小费”,过于离奇
半佛仙人· 2025-07-10 09:46
Core Viewpoint - The introduction of a QR code for tipping at Haidilao could undermine its core service model, leading to consumer distrust and a potential decline in service quality [3][4][46]. Group 1: Haidilao's Service Model - Haidilao's core competitive advantage lies in its service, which is supported by its pricing strategy [7][8]. - Consumer perception of service quality is crucial, and any differentiation in treatment can lead to dissatisfaction [10][12]. Group 2: Impact of Tipping - The introduction of tipping can lead to questions about the motives behind service quality, potentially causing consumer anger [24][35]. - When tipping is involved, consumers may feel that service quality is contingent on whether they tip, which alters their expectations [31][38]. Group 3: Consumer Expectations - With the introduction of tipping, consumer expectations shift, and they may begin to compare Haidilao's service to that of high-end restaurants [39][40]. - The visibility of tipping through a QR code can create a perception of unfairness, leading to a trust crisis between consumers and service staff [46][47].