Core Viewpoint - New Oxygen (SY.O) has become a focal point in the medical beauty industry, experiencing a 440% surge in stock price over 30 days, despite a 7% year-on-year decline in revenue for Q2 2025 [1][2]. Revenue Performance - In Q2 2025, New Oxygen reported revenue of 379 million yuan, down 7% year-on-year, with a net loss of 36 million yuan [2][14]. - The platform business generated 135 million yuan, a decline of over 33% year-on-year, primarily due to a decrease in the number of medical service providers subscribing to its platform [10][11]. - Conversely, the offline medical beauty chain business achieved significant growth, with revenue of 144 million yuan, representing over 400% year-on-year growth, marking the first time this segment surpassed the platform business [4][12][13]. Business Transformation - New Oxygen is transitioning towards offline medical beauty institutions, showing initial positive results [3]. - The CEO, Jin Xing, anticipates the opening of several new stores in the second half of the year, with plans for 2-3 pilot franchise stores [6][21]. Market Strategy - The company is focusing on the anti-aging market, developing products centered around "Miracle Youth" injections [7]. - New Oxygen has launched nine approved youth injections, benefiting from a price reduction trend in upstream materials, which enhances its revenue potential [8][26]. Store Operations - As of June 2025, New Oxygen operates 29 self-managed stores across nine cities, with 25 stores generating positive monthly cash flow [17]. - The majority of revenue in Q2 came from 14 stores in the growth phase, contributing 90 million yuan, accounting for over 60% of total revenue [18]. Future Growth Potential - The company plans to increase its store count to 50 by the end of the year, with a focus on major cities like Beijing [21]. - New Oxygen is exploring a cautious franchise model to maintain service standards across both franchise and self-managed stores [23]. Competitive Landscape - New Oxygen's customer acquisition cost is low, with over 70% of new customers coming from private traffic and referrals [26]. - The company faces competition from major internet players entering the offline medical beauty space, which could impact its market position [26][29].

Core Viewpoint - New Oxygen aims to become a disruptor in the medical beauty industry by launching its own light medical beauty brand, New Oxygen Youth Clinic, to create a "high quality, low price" model in response to the market's shift towards a broader consumer base [1][4][12] Company Strategy - New Oxygen officially launched its light medical beauty brand, New Oxygen Youth Clinic, in November 2024, promoting the slogan "Everyone is equal in front of youth" [3] - The light medical beauty projects offered by New Oxygen include various non-surgical treatments such as golden micro-needling, ultrasound, and hyaluronic acid injections, with prices ranging from hundreds to thousands of yuan [3][5] - The company has transitioned from being a medical beauty e-commerce platform to establishing physical clinics, aiming to integrate and optimize the entire service chain to enhance quality and reduce costs [5][8] Market Context - The medical beauty industry in China is currently facing challenges, with many companies experiencing declining profits and losses, highlighting the need for a transformation in business models [4][5] - The light medical beauty market reached a scale of 1,461 billion yuan in 2023, accounting for 80.8% of total medical beauty consumption, with a projected growth to 4,157 billion yuan by 2030 [7][11] Pricing and Competition - New Oxygen's pricing strategy has led to conflicts with upstream manufacturers over pricing authority, particularly regarding the "Miracle Youth" project, which was priced significantly lower than the manufacturer's suggested retail price [6][9] - The company argues that pricing should be determined by market supply and demand rather than by manufacturers, advocating for a more transparent pricing structure [6][14] Operational Insights - New Oxygen has opened 32 clinics, making it the largest light medical beauty chain in China, with plans for further expansion [8][9] - The company emphasizes the importance of operational safety and quality, requiring extensive training for its medical staff to ensure high standards of service [10][15] Future Outlook - The industry is expected to evolve towards two main types of institutions: clinics run by professional doctors and large chain medical beauty institutions like New Oxygen Youth Clinic, which will drive the standardization and regulation of the market [11][15]

Group 1 - The stock price of New Oxygen surged by 41.88% on Monday, reaching $1.66 per share and a market capitalization of $166 million, following a previous increase of 15.84% [1] - New Oxygen's stock had been underperforming since its NASDAQ debut in May 2019, where it initially rose by 31.88% to a market cap of approximately $1.823 billion [1] - Analysts attribute the recent stock surge to strong growth in the company's chain business, while advertising and upstream businesses remain undervalued [1] Group 2 - Founded in 2013, New Oxygen initially focused on an internet medical beauty platform, achieving rapid revenue growth from 49 million RMB in 2016 to 617 million RMB in 2018, with a compound annual growth rate of 254.85% [2] - The company has faced significant challenges in recent years due to competition from platforms like Alibaba Health and Meituan, as well as content e-commerce platforms like Douyin and Xiaohongshu [2] - New Oxygen plans to launch a new light medical beauty chain brand "New Oxygen Youth Clinic" in November 2024, aiming to reduce costs through centralized procurement and improve service efficiency [2] Group 3 - As of March 31, 2025, New Oxygen operates 23 medical beauty centers across nine major cities in China, with 18 centers achieving positive monthly cash flow [2] - The company reported a significant increase in quarterly write-off projects, exceeding 92,900, and a growth in quarterly paid users by 874% to over 45,500 [2] - Active user numbers surpassed 75,700, reflecting an 846% year-on-year increase, indicating enhanced user engagement [2] Group 4 - New Oxygen has recently been involved in disputes regarding its "Miracle Youth" project, which offers a product at a significantly lower price than the official price set by the manufacturer [3] - The company defends its product authenticity and compliance, while accusing competitors of unfair practices [3]

Core Viewpoint - New Oxygen (SY.O), known as the "first stock in internet medical beauty," is transitioning to offline institutions, having opened 23 self-operated medical beauty institutions across 9 cities in China within two years since May 2023 [1] Group 1: Business Expansion - In Q1 2025, New Oxygen's medical beauty chain business revenue reached 99 million yuan, a year-on-year increase of over 500% [1] - Management expects the revenue for this business in Q2 to be between 120 million and 140 million yuan [1] Group 2: Conflict with Suppliers - Tensions are rising between New Oxygen and upstream medical beauty material companies, particularly regarding the compliance issues of the "Aivilan" product used in New Oxygen's self-operated clinics [2] - The supplier, Changchun Shengboma Biological Materials Co., claims it does not guarantee the authenticity of the products sold by New Oxygen and has not trained their medical staff on the product [2][3] Group 3: Pricing Strategy - New Oxygen's pricing strategy involves selling a combination product called "Miracle Youth," which includes Aivilan and is priced at 5,999 yuan, significantly lower than the standard price of around 18,000 yuan for Aivilan alone [6][7] - This pricing strategy has raised concerns about whether the use of Aivilan for purposes beyond its approved indications constitutes off-label use [8] Group 4: Industry Dynamics - The conflict reflects broader issues in the medical beauty industry, where upstream manufacturers are losing pricing power amid fierce competition and price wars [10][11] - New Oxygen argues that its pricing strategy is a necessary correction to an unreasonable profit structure in the industry, aiming to make medical beauty services more accessible to a wider audience [13]