Core Insights - The light medical beauty market in China has surpassed half of the overall medical beauty market, becoming the mainstream beauty method by 2024, with significant contributions from non-invasive and minimally invasive procedures [1][2] Market Overview - Light medical beauty is defined as professional medical beauty projects that fall between surgical procedures and lifestyle beauty, utilizing non-invasive or minimally invasive methods for skin management, contour modification, and anti-aging effects [1] - The rapid growth of the light medical beauty market is attributed to its advantages such as minimal trauma, quick recovery, significant results, and relatively low risks, aligning with modern consumers' dual demands for beauty and quality of life [2] Consumer Trends - The penetration rate of the light medical beauty market is increasing, with 34% of consumers planning to engage in light medical beauty services in the coming year, marking a 36% increase from the previous year [4] - Among the interested consumer group, over one-third are new entrants, injecting fresh growth vitality into the Chinese medical beauty industry [4] Popular Products - Injectable and photothermal products are the main attractions for light medical beauty consumers, with ultrasound-based products (e.g., ultrasound scalpel) rapidly gaining popularity [5] Consumption Behavior - Consumers are increasingly rational in their light medical beauty choices, prioritizing needs-based combinations of projects and products, with over half selecting options based on specific needs [7] - The average planned consumption has increased to 2.4 projects per consumer, reflecting a 14% year-on-year growth [7] Consumer Demographics - The consumer base for light medical beauty exhibits high retention and strong growth, with seasoned consumers making up 35% of the existing market, indicating their essential role in the market [10] - Among the new consumer group, high-end novices represent 38%, characterized by high standards for beauty and a willingness to pay, with a focus on facial anti-aging solutions [10]

Core Viewpoint - The rise of "light medical beauty" has led to numerous issues and consumer harm, raising questions about its effectiveness and safety [1][2][3] Group 1: Market Dynamics - The user base of the "light medical beauty" market has been growing, attracting businesses that prioritize profit over ethics, leading to risky practices [1] - Some medical beauty institutions lure consumers with promises of easy and low-cost beauty solutions, often accompanied by misleading advertising [1] - The presence of illegal institutions complicates the market, with issues such as incomplete operating qualifications and lack of transparent pricing [1] Group 2: Regulatory Challenges - "Light medical beauty" has become a hotspot for consumer complaints, highlighting the lag in regulatory oversight [2] - Despite the issuance of guidelines in 2023 aimed at strengthening the regulation of the medical beauty industry, many institutions continue to evade compliance [2] - Recent measures, such as the release of the "Medical Advertising Supervision Work Guidelines," aim to tighten regulations on medical beauty advertising and clarify the responsibilities of internet platforms [2] Group 3: Recommendations for Improvement - To address the chaos caused by "light medical beauty," a comprehensive regulatory framework and a credit punishment mechanism, such as a "blacklist," are necessary [3] - Consumers need to overcome misconceptions and avoid falling into aesthetic traps that could lead to negative experiences [3]

Core Viewpoint - The "light medical beauty" market in China is booming, driven by consumer demand, but it is also plagued by issues such as false advertising, price fraud, and illegal operations, which harm consumers economically, health-wise, and psychologically [1][2]. Group 1: Market Overview - The Chinese medical beauty market is expected to exceed 500 billion yuan in 2024, with "light medical beauty" being the main driving force [2]. - "Light medical beauty" refers to non-invasive procedures like injections and light therapy that offer significant results with lower risks compared to traditional surgeries [2]. Group 2: Industry Issues - Price gouging is prevalent, with some medical beauty institutions charging exorbitant fees for services, such as thousands of yuan for procedures that can be found for a few hundred yuan elsewhere [3]. - Many institutions rely on misleading advertising, exaggerating results and fabricating success stories to attract customers, leading to unrealistic expectations [3][4]. - There is a high incidence of accidents and malpractice in the industry, with unqualified operations and substandard products being common, which not only results in financial loss for consumers but also disrupts market order and damages the industry's reputation [4].