Company Overview - Ziroom is an international technology company providing high-quality living services, established on October 18, 2011. It has expanded its operations to 8 countries and regions, covering over 100 cities globally [2] - The company offers a comprehensive platform for buying, selling, renting, smart home decoration, and lifestyle services, catering to both domestic and international users [2] Project Overview - The "Haiyan Plan" is Ziroom's most significant corporate social responsibility project, aimed at providing rental support to recent college graduates entering the job market. Launched in 2013, it has benefited 4.5 million graduates from thousands of universities globally, with a total deposit reduction of 1.3 billion yuan [3] Participation Details - Graduates can participate in the Haiyan Plan by submitting their information through the Ziroom app or mini-program. Successful verification grants access to exclusive rental benefits, while unsuccessful attempts provide a non-graduate rental package [4] Eligibility Criteria - The Haiyan Plan is available to recent graduates from accredited universities, including those from Hong Kong, Macau, and Taiwan, specifically targeting students graduating in 2026 [5] Benefits of the Haiyan Plan - Participants can enjoy various benefits, including no deposit for all payment methods, monthly rent payment options, and a moving discount coupon worth 200 yuan for use with Ziroom's moving services [6] - A rental voucher valued at 1,000 yuan is also provided upon successful verification [7] Campaign Timeline - The campaign will run from April to August 2026, with peak promotional activities expected in May and June [8] Target Audience - The primary audience for the campaign includes rental-seeking recent university graduates [9] Campaign Objectives - The main goals are to increase awareness of Ziroom and the Haiyan Plan, attract more recent graduates to participate, and encourage more renters to choose Ziroom [9] Budget Allocation - The execution budget for the campaign is set at 1 million yuan [10]

Core Insights - The collaboration between Ziroom and the classic IP "Havoc in Heaven" aims to support graduates entering the job market in 2025 by addressing their housing needs [1][2] - The "Haiyan Plan" is a significant corporate social responsibility initiative by Ziroom, providing benefits such as monthly rent payments, zero deposit, and a relocation fund for new graduates [1][2] Group 1: Haiyan Plan Overview - The "Haiyan Plan" has been running since 2011, with 13 seasons completed, benefiting over 450,000 graduates from more than 5,000 universities globally [1] - The initiative has cumulatively waived over 1.3 billion yuan in deposits, showcasing its impact on easing financial burdens for graduates [1] Group 2: Graduate Housing Challenges - In 2025, the number of college graduates in China is expected to exceed 12 million, marking a historical high, which intensifies the housing pressure in major cities [2] - Many graduates prioritize finding suitable housing as their primary challenge post-graduation, especially in cities with high rental demands [2] Group 3: Program Accessibility and Benefits - The participation process for the "Haiyan Plan" is straightforward, allowing graduates to access benefits through the Ziroom app after completing educational and credit verifications [2] - The program has expanded its eligibility to include graduates from 2023 to 2025, increasing the number of young people who can benefit from the housing support [2] Group 4: Cultural and Economic Impact - Experts have noted that this innovative collaboration revitalizes traditional cultural IPs while addressing real-life housing issues, representing a successful integration of cultural and economic sectors [2] - The initiative aims to foster a sense of cultural identity among young people while providing practical solutions to their housing challenges [2]

Group 1 - The core initiative of the "Haiyan Plan" is to provide comprehensive rental support for graduates, including features like monthly rent payments, zero deposit, a 1000 yuan settling-in fund, and minimum moving costs [1][3] - The program aims to alleviate the high initial rental costs faced by graduates entering the job market, allowing them to focus more on career development and personal growth [1][3] - Since its inception in 2011, the "Haiyan Plan" has engaged over 450,000 graduates from more than 5,000 domestic and international universities, with a total deposit reduction exceeding 1.3 billion yuan [1] Group 2 - In 2024, the program helped over 200,000 graduates obtain zero deposit benefits, saving each graduate approximately 2,000 yuan in initial rental costs [3] - The current season of the "Haiyan Plan" has expanded its coverage to include graduates from 2023 to 2025, aiming to benefit more young individuals [3] - The collaboration with the classic film "The Monkey King" aims to inspire graduates with themes of courage and determination, enhancing the emotional connection to the rental experience [3]