Company Overview - Ziroom is an international technology company providing high-quality living services, established on October 18, 2011. It has expanded its operations to 8 countries and regions, covering over 100 cities globally [2] - The company offers a comprehensive platform for buying, selling, renting, smart home decoration, and lifestyle services, catering to both domestic and international users [2] Project Overview - The "Haiyan Plan" is Ziroom's most significant corporate social responsibility project, aimed at providing rental support to recent college graduates entering the job market. Launched in 2013, it has benefited 4.5 million graduates from thousands of universities globally, with a total deposit reduction of 1.3 billion yuan [3] Participation Details - Graduates can participate in the Haiyan Plan by submitting their information through the Ziroom app or mini-program. Successful verification grants access to exclusive rental benefits, while unsuccessful attempts provide a non-graduate rental package [4] Eligibility Criteria - The Haiyan Plan is available to recent graduates from accredited universities, including those from Hong Kong, Macau, and Taiwan, specifically targeting students graduating in 2026 [5] Benefits of the Haiyan Plan - Participants can enjoy various benefits, including no deposit for all payment methods, monthly rent payment options, and a moving discount coupon worth 200 yuan for use with Ziroom's moving services [6] - A rental voucher valued at 1,000 yuan is also provided upon successful verification [7] Campaign Timeline - The campaign will run from April to August 2026, with peak promotional activities expected in May and June [8] Target Audience - The primary audience for the campaign includes rental-seeking recent university graduates [9] Campaign Objectives - The main goals are to increase awareness of Ziroom and the Haiyan Plan, attract more recent graduates to participate, and encourage more renters to choose Ziroom [9] Budget Allocation - The execution budget for the campaign is set at 1 million yuan [10]

本报讯 （记者袁传玺）当三头六臂的哪吒遇上毕业生的行李箱，当神通广大的齐天大圣遇到首次走出 象牙塔的年轻人，一场别开生面的跨界合作正在这个毕业季温暖上演。 2025年4月份，专业住房租赁机构自如启动"海燕计划"第13季，自如携手上影元，联动上美影经典作品 《大闹天宫》，以"毕业自如，如有神助"为主题，迎接即将踏入社会的2025年毕业生们。 "海燕计划"是自如每年最重要的企业社会责任项目，旨在为初入社会的高校应届毕业生提供"房租月 付、0押金、千元安家基金"等权益的专项支持，2011年至今已举办13季，超5000所海内外高校，450万 毕业生参与，迄今累计减免押金已超13亿元。 在"海燕计划"的第13年，自如首次与经典IP《大闹天宫》合作，以经典的神话形象及其背后所蕴含的意 象，助力毕业生渡过租房难关。"我们希望通过这种创意结合，让毕业生们在解决实际租房需求的同 时，也能感受到文化传承的力量和勇往直前的精神。"自如海燕计划负责人表示。 值得一提的是，今年"海燕计划"将认证范围扩大至2023年至2025年毕业生，这意味着将有更多年轻人能 够享受到该项租房支持。 业内专家评价："这种创新合作让传统文化IP焕发新生， ...

据住房租赁机构自如最新消息，近日，自如正式启动第13季"海燕计划"，以"房租月付、0押金、1000元安家基金、最低0元搬家"等各项举措，为毕业生 提供全方位租房支持。 对于刚进入职场，尚未拥有稳定收入来源的毕业生群体而言，在追求居住生活品质的同时，居住成本也成为重要的考虑因素。自如"海燕计划"项目负责 人介绍："推行'海燕计划'的初衷，正是为了破解毕业生们'首次租房成本'高昂的问题。我们希望通过降低租房门槛，让毕业生把更多精力投入到职业发展和 个人成长中。" 据悉，作为自如每年最重要的企业社会责任项目，"海燕计划"从2011年至今已举办13季，超5000所海内外高校，450万毕业生参与，累计减免押金超13 亿元，切切实实减轻了年轻人的经济负担。参与方式也简单便捷，2023-2025年国内外高校毕业生，通过自如APP提交学历认证即可享受权益。 "2024年，我们帮助了超20万毕业生获得'0押金'权益。"该负责人表示，这一专项支持平均为每位毕业生节省了约2000元的初期租房成本。据了解，今 年"海燕计划"在权益上也有了进一步优化，在服务范围持续覆盖北京、上海、深圳、杭州等10个核心城市外，毕业生认证范围扩大至23 ...