Core Viewpoint - Haima Automobile has been experiencing continuous losses, with a projected net loss of 60 to 90 million yuan for the first half of 2025, despite slight improvements in revenue and export sales [1][2][3] Financial Performance - The company has reported net losses of 1.574 billion yuan in 2022, 2023, and 2024, totaling 1.916 billion yuan over three years [3] - Cumulative losses from 2017 to 2024 amount to over 77.44 billion yuan in non-recurring net profit [3] - The projected losses for the first half of 2025 will bring total net losses over three and a half years to more than 1.976 billion yuan [3] Sales and Market Performance - Haima's sales figures for April to June 2025 were notably low, with only 28 vehicles sold in total during the second quarter [1][5] - The company relies heavily on overseas markets, with 95.42% of sales coming from international markets in 2024 [8] Product Development and R&D - Haima's R&D expenses have been declining for four consecutive years, indicating potential issues in product quality and innovation [9][10] - The company is focusing on hydrogen energy vehicles, with 50 units of the Haima 7X-H model achieving 200 million kilometers of "zero-fault" operation [11][13] Strategic Initiatives - Haima has entered a strategic partnership with Toyota to develop hydrogen fuel cell vehicles, although the timeline for implementation has faced delays [11][12][14] - The company aims to enhance operational efficiency and reduce costs as part of its strategic goals for 2025 [3]

Core Viewpoint - Haima Automobile's 2024 annual report reveals significant challenges during its transformation phase, with a 30.28% decline in revenue and a net loss of 1.4 billion yuan, although the loss has narrowed compared to the previous year [1] Group 1: Financial Performance - The company's operating revenue for 2024 was 1.78 billion yuan, down 30.28% year-on-year [1] - The net profit attributable to shareholders improved from a loss of 202 million yuan to a loss of 140 million yuan [1] - The non-recurring net profit loss expanded from 323 million yuan to 406 million yuan, indicating deeper concerns about the company's ability to generate sustainable profits [1][3] Group 2: Product and Market Strategy - Haima's main products include the Haima 7X-E, Haima 7X, and Haima 8S, targeting both domestic and overseas markets [2] - The Haima 7X-E is the company's first smart electric vehicle with a range of 510 km, while the Haima 8S is a compact smart SUV [2] - The company faced a significant decline in sales volume, particularly in MPV and SUV segments, due to intensified competition in the automotive market [2] Group 3: Sales and Marketing Challenges - Despite a reduction in revenue, sales expenses increased by 26.43%, indicating a mismatch between marketing investment and sales performance [3] - The total production for 2024 was only 12,025 vehicles, with sales at 15,497 units, reflecting a severe decline in market presence [3] - The company's strategy of cautiously advancing overseas business led to a reduction in production and sales scale, highlighting the challenges traditional automakers face during transformation [2][3] Group 4: New Energy Transition - The report mentions progress in hydrogen vehicle projects, with two demonstration projects set to operate in 2024 [4] - However, the overall production and sales of all vehicle products saw significant declines, with domestic production down 61.47% and sales down 40.69% [3] - The disconnect between strategic direction and financial performance raises concerns about the effectiveness of the new energy transition [3][4]