Core Viewpoint - The People's Bank of China and six other departments have jointly issued guidelines to enhance financial support for boosting and expanding consumption, emphasizing the importance of consumption as a key driver for economic growth in the context of shifting from external to internal demand [1][4]. Group 1: Key Areas of Financial Support - The guidelines identify three key areas for financial support: commodity consumption, service consumption, and new-type consumption [4]. - For commodity consumption, financial institutions are encouraged to provide multi-channel and multi-method financial services for the replacement of old consumer goods [4]. - In service consumption, the focus is on combining consumption promotion with improving people's livelihoods, increasing credit support for key service sectors, and offering personalized financial products [4]. Group 2: Directions for Financial Efforts - The guidelines outline three important directions for financial efforts: enhancing residents' consumption capacity, improving consumption supply efficiency, and strengthening basic financial services [4]. - Increasing residents' income levels is highlighted as a crucial support for stimulating consumption potential, with an emphasis on implementing entrepreneurial guarantee loan policies and innovating wealth management financial products [6]. - The guidelines also stress the importance of optimizing consumption payment services, establishing a credit system in the consumption sector, and enhancing consumer rights protection to create a favorable consumption environment [6].

Group 1 - The core viewpoint of the article emphasizes the importance of boosting consumption as a key point for expanding domestic demand and stabilizing economic growth, especially in the context of a changing external environment and weakened global demand [1][2] - The People's Bank of China, along with five other departments, has issued guidelines to enhance financial support for consumption, outlining 19 key measures across six areas [1][3] Group 2 - In terms of enhancing consumer capacity and cultivating demand, the guidelines stress the need to stabilize consumer expectations and support employment and income growth to boost consumer confidence [2][3] - The guidelines propose five measures to improve financial institutions' specialized service capabilities and expand financial supply in the consumption sector, including optimizing credit products and increasing support for various consumption industries [3][4] - The guidelines also focus on increasing financial support for key consumption areas, encouraging financial institutions to provide services for product upgrades and new consumption models such as digital and green consumption [4][5] - The article highlights the importance of a favorable consumption environment in stimulating consumer enthusiasm and willingness to spend, with the People's Bank of China planning to monitor and implement these policies effectively [5]