Core Viewpoint - The development of consumer finance by trust companies is a strategic move to enhance consumption and support the broader financial ecosystem, particularly in the context of the government's push for a more inclusive financial system [1][2]. Group 1: Trust Companies' Involvement in Consumer Finance - Trust companies leverage their flexible institutional advantages and diverse funding channels to play a unique role in the inclusive finance sector, targeting middle and low-income groups as well as small and micro enterprises [2]. - The main models for trust companies in consumer finance include "assistance loan" model, "flow loan" model, and asset securitization model, with the "assistance loan" model involving partnerships with consumer finance companies [2]. - In 2023, 23 trust companies engaged in consumer finance, with a total business scale of 4,536.67 billion yuan [3]. Group 2: Business Expansion and Consumer Complaints - Trust companies are actively optimizing cooperation models and expanding customer bases to enhance their inclusive finance offerings, as seen in the strategies of Tianjin Trust and Huaxin Trust [3]. - Consumer complaints in the consumer finance sector have been significant, with National Trust reporting 9,897 complaints in 2024, primarily related to consumer finance services [4]. - The industry is urged to strengthen consumer rights protection across various dimensions, including management of partner institutions and marketing practices [4]. Group 3: Technological Empowerment and Risk Management - Trust companies are encouraged to enhance their technological capabilities by utilizing big data, blockchain, cloud computing, and artificial intelligence to improve the innovation and service levels of inclusive finance products [5]. - Effective risk management throughout the entire consumer finance process is emphasized, focusing on pre-loan, during-loan, and post-loan risk management elements [5].

Core Insights - In 2024, Chongqing Trust reported a total revenue of 500 million yuan, with a total profit of 258 million yuan and a net profit of 204 million yuan, of which 208 million yuan was attributable to the parent company [1] - The company is transitioning from a non-standard financing model to a diversified business model focused on asset services, asset management, and public welfare [1] Business Strategy - Chongqing Trust implemented a new strategy called "Fixed Income + Investment + Non-standard + Asset Management," focusing on innovative areas such as bankruptcy reorganization, QDII business, and green finance [1] - The company successfully engaged in bankruptcy reorganization, winning investment shares in 35 companies, including New Light Holdings, and established a reorganization service trust with a scale of 53.9 billion yuan [1] - Notable investment returns were achieved in the reorganization projects of Taihai Nuclear Power and Aorede, with investment yields of 28.57% and 90.12% respectively [1] Equity Investment - Chongqing Trust has expanded its equity investment offerings, including TOF, direct stock investments, and family service trust products, launching the first family service trust "Jufu No. 2" [2] - The company has collaborated with consumer finance companies to develop ABS business, with a cumulative scale reaching 9 billion yuan [2] Risk Management - In response to the real estate sector's risks, Chongqing Trust has implemented comprehensive risk management strategies, successfully mitigating over 7 billion yuan in risks since 2023 [2] - The company employs various methods for debt collection, including online communication, written reminders, and negotiations with local governments to ensure property sales and debt recovery [2] - Chongqing Trust actively seeks support from courts and local governments, utilizing legal measures such as freezing and auctioning to protect the rights of trustees [2]