Core Insights - The phenomenon of "internet celebrity restaurants" is fading, with fewer standout brands emerging in 2025 compared to previous years [1][2] - The restaurant industry is experiencing a significant decline, with a 23% year-on-year increase in closure rates for restaurants, particularly affecting internet celebrity brands, which account for 65% of closures [1][2] Group 1: Industry Trends - The closure of notable brands like Guangzhou's "Wenheyou" reflects a broader trend of decline in the internet celebrity restaurant sector, which was once characterized by long queues and high customer engagement [2][4] - Data from the China Cuisine Association indicates a decline in national restaurant revenue growth, with a historical low of only 0.9% in June 2025 [4][5] - In Beijing, the profit of large-scale accommodation and catering businesses dropped by 67% in the first half of 2025, with a profit margin of only 0.3% [5] Group 2: Consumer Behavior Changes - Consumers are becoming more rational, seeking "certain value" from their dining experiences rather than just low prices, as indicated by a shift in consumer preferences towards value and health [8][10] - The average per capita spending in restaurants has decreased by 15% year-on-year, highlighting a growing focus on cost-effectiveness among consumers [10][12] Group 3: Market Dynamics - The restaurant industry is facing high customer acquisition costs, which have surged by 320% compared to pre-pandemic levels, while new customer conversion rates have fallen below 15% [6][12] - The closure rate of new restaurants is alarmingly high, with 61.2% of new openings failing, indicating a rapid turnover in the market [13][15] Group 4: Future Outlook - The industry is expected to undergo a "self-purification" process, where only those brands that can adapt and provide genuine value will survive, while many older internet celebrity restaurants are likely to close [16][22] - The focus is shifting from short-term gains to long-term sustainability, with successful brands needing to emphasize product quality, service authenticity, and supply chain transparency [23][24]

Core Viewpoint - The public science day event organized by the Chinese Academy of Sciences successfully engaged over 5,000 attendees, showcasing the intersection of science and entertainment through interactive experiments and demonstrations [1][2][3][4] Group 1: Event Highlights - The event featured a variety of interactive science experiments, including a performance titled "Nezha is Here! Unlocking the Superpowers in Movies," which explained the scientific principles behind mythical abilities [1] - Attendees experienced hands-on demonstrations, such as water-repellent paper made from modified cellulose, showcasing innovative materials inspired by nature [1][2] - The "Liquid Nitrogen Ice Cream" booth attracted significant attention, illustrating the fun side of science through culinary applications [2] Group 2: Scientific Engagement - The event included over 30 interactive experiments covering diverse scientific fields such as photochemistry, bionic materials, low-temperature physics, and crystal lasers, making complex scientific concepts accessible to the public [2] - A "Low-Temperature Cryotherapy Experience Chamber" allowed participants to experience extreme cold safely, highlighting the practical applications of scientific research in sports recovery [3] - The event fostered dialogue between researchers and the public, transforming complex scientific work into engaging and relatable experiences [3][4] Group 3: Impact on Public Perception - The event inspired young attendees, with children expressing aspirations to invent advanced materials, indicating a successful cultivation of scientific curiosity and ambition [4] - The interactive nature of the event helped demystify scientific research, making it more approachable and enjoyable for the general public [3][4]