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2025,餐饮再无“大网红”
3 6 Ke· 2025-08-14 02:44
这场倒闭潮并非偶然,今年2月份,投资2亿元建成的广州文和友悄然关闭最后一家门店的消息,让整个行业为之动容。而深圳文和友也仅剩少数商户和小 吃摊,境地艰难。作为现象级网红餐饮的代表,广州、深圳店曾经创造过"取号3000桌""排号超5万个"的盛况。 "现象级网红"逐渐成为历史 2025年已经过半,猛然发现,今年餐饮的"大网红"似乎极少迸发。 何为大网红?一是轰动一时的新品牌或新品类,它们往往一诞生就表现出极强的生命力,创造出"神级"排队现象,以一种"初生牛犊不怕虎"的姿态抢跑行 业。比如某点心局,如今在社交媒体上依然能搜出其"开业xx平创造出xx流水"的报道,可谓一炮而红;再比如围炉系列,以极强的仪式感出圈,成为全网 打卡的"新中式休闲局"。 二是"现象级"行业事件,圈里圈外人尽皆知,类似2023年"淄博烧烤"带火了一座城市乃至一个省的旅游。以及"文和友们"唤醒了年轻人的打卡基因,以至 于后续被全国疯狂复制……这类现象级事件,往往和营销有强关联,通过用户共创和多轮传播,最终名噪一时。 而今年,行业变得"静悄悄"。蓦然回首,"现象级网红"似乎是有点遥远的记忆。 据餐饮行业协会最新数据显示,2025年上半年全国餐饮店 ...
一场科学魔术秀——中国科学院理化技术研究所公众科学日侧记
Zhong Guo Hua Gong Bao· 2025-05-21 02:15
Core Viewpoint - The public science day event organized by the Chinese Academy of Sciences successfully engaged over 5,000 attendees, showcasing the intersection of science and entertainment through interactive experiments and demonstrations [1][2][3][4] Group 1: Event Highlights - The event featured a variety of interactive science experiments, including a performance titled "Nezha is Here! Unlocking the Superpowers in Movies," which explained the scientific principles behind mythical abilities [1] - Attendees experienced hands-on demonstrations, such as water-repellent paper made from modified cellulose, showcasing innovative materials inspired by nature [1][2] - The "Liquid Nitrogen Ice Cream" booth attracted significant attention, illustrating the fun side of science through culinary applications [2] Group 2: Scientific Engagement - The event included over 30 interactive experiments covering diverse scientific fields such as photochemistry, bionic materials, low-temperature physics, and crystal lasers, making complex scientific concepts accessible to the public [2] - A "Low-Temperature Cryotherapy Experience Chamber" allowed participants to experience extreme cold safely, highlighting the practical applications of scientific research in sports recovery [3] - The event fostered dialogue between researchers and the public, transforming complex scientific work into engaging and relatable experiences [3][4] Group 3: Impact on Public Perception - The event inspired young attendees, with children expressing aspirations to invent advanced materials, indicating a successful cultivation of scientific curiosity and ambition [4] - The interactive nature of the event helped demystify scientific research, making it more approachable and enjoyable for the general public [3][4]