随着国内专用车行业内卷加剧，利润摊薄、创新乏力成为诸多企业面临的生存困境，专用车行业正深陷同质化竞争与价格战的泥潭，转 型升级迫在眉睫。 在近日的2025中国国际商用车展览会期间，中集车辆（集团）股份有限公司副总裁毛弋、中集车辆（集团）股份有限公司助理总裁兼中 集灯塔半挂车业务集团CEO舒磊接受了第一商用车网的采访，就应对内卷详细阐述了另一种可能——不以低价争市场，而以价值赢客 户。 高质量发展决不是价格战 近年来，我国专用车行业正面临前所未有的挑战。一方面，市场增速放缓，同质化竞争加剧，内卷成为行业的主旋律；另一方面，国家 在"十五五"规划中强调"高质量发展"，明确提出要"建设现代化产业体系""坚持智能化、绿色化、融合化方向"。专用车行业虽经多年整 治，但乱象仍未根除，行业标准不统一、监管不到位的深层次矛盾亟待解决。在这一背景下，毛弋认为，行业未来的出路在于推动"全 国统一大市场"的建设。"在我们来看，全国统一大市场是很重要的，起码在一些品类上可以做到相同的标准，杜绝掉一些不合规的产 品。" "我理解的'高质量发展'， 首先作为企业要把产品做好，要把对客户的服务做好。高质量发展，绝对不是用价格战。"毛弋认为 ...

Core Viewpoint - CIMC Vehicles is accelerating its evolution into a "full value chain" operator for Starlink semi-trailers, marking a significant step in establishing a service network in the Xinjiang and Northwest regions of China through the opening of delivery service centers [1][19]. Group 1: Strategic Focus - The establishment of delivery service centers will enhance delivery efficiency and service experience, solidifying the competitive edge in core value chain segments [6]. - This strategic move aims to provide a replicable practice path for high-quality industry development and create a unique differentiation advantage centered on "service + efficiency" [6][17]. Group 2: Service Network Expansion - The opening of service centers in four locations (Yili, Korla, Urumqi, and Haiyuan) is a crucial initiative to advance service capabilities to the market front line, filling service gaps for Starlink semi-trailers and tankers in the region [8][19]. - The Haiyuan service center will leverage its location to cover the entire logistics market in Ningxia, focusing on coal and agricultural product transportation [11]. - The Korla service center will enhance logistics services for the cotton and petrochemical industries in central Xinjiang [13]. - The Yili service center aims to reduce transportation costs in Northern Xinjiang and improve logistics efficiency [14]. - The Urumqi service center will coordinate services across multiple regions, optimizing the logistics system in Xinjiang [18]. Group 3: Service Innovation - CIMC Vehicles is committed to providing a "fast delivery + worry-free service" experience through a combination of standardized and customized service models [16]. - The opening ceremonies saw multiple dealers sign cooperation agreements, demonstrating high recognition of CIMC Vehicles' service capabilities [16]. Group 4: Industry Leadership - In response to the "price-for-volume" competition in the specialized vehicle industry, CIMC Vehicles is shifting towards innovation-driven development, structural optimization, and resource reorganization [17].

Core Viewpoint - The opening of the Changsha Delivery Service Center marks a significant step for CIMC Vehicles in evolving into a full-value chain operator for Starlink semi-trailers, enhancing logistics service coverage in the region and supporting high-quality development [2][5][15] Strategic Focus - CIMC Vehicles is implementing the "Starlink Plan" to reconstruct the entire value chain of semi-trailers, focusing on upgrading delivery and service processes to create a unique competitive advantage amid intense industry competition [5][7] - The company aims to uphold the principle of "knowledge and action in unity" to counteract internal competition, solidifying its service capabilities and maintaining industry leadership [5][7] Service Upgrade - The Changsha Delivery Service Center will provide differentiated service capabilities tailored to regional operational needs, ensuring efficient and precise logistics solutions for customers [8][10] - The combination of "standardized + customized" services will establish "rapid delivery + worry-free service" as the standard experience for regional clients [12] Industry Leadership - In response to the vicious price competition in the specialized vehicle industry, CIMC Vehicles is deepening its layout for the "Starlink semi-trailer full value chain operation," shifting from traditional price competition to innovation-driven development [14][15] - The company plans to expand its network of delivery service centers nationwide, enhancing coverage and response speed to inject new vitality into the logistics and transportation equipment sector [15]

Core Viewpoint - CIMC Vehicles is undergoing a third entrepreneurial phase to break through the industry's homogenization challenges, focusing on the Starlink plan as the core of its full value chain operational strategy [1][2][3] Group 1: Third Entrepreneurial Phase - The third entrepreneurial phase is a strategic decision for the next 8 to 10 years, aiming to reshape the industry and lead new developments through the Starlink and Xiongqi plans [2][3] - The first entrepreneurial phase began in 2002, transitioning the industry towards standardization and industrialization, while the second phase in 2010 focused on global expansion with a network of 25 "lighthouse factories" [2] Group 2: Starlink Plan - The Starlink plan aims to reform the production organization structure of semi-trailers, linking previously independent business units to create a cohesive whole [3][4] - The plan redefines five core segments of the semi-trailer value chain, extending from production to design, procurement, and marketing, thus transforming CIMC Vehicles into a full value chain operator [3][4] Group 3: Performance Metrics - By mid-2025, the Starlink semi-trailer and Xiongqi liquid tank sales in the Chinese market increased by 10% year-on-year, with revenue up by 11% and operating profit for Starlink semi-trailers rising by 74% [4] Group 4: Global Expansion - CIMC Vehicles is transitioning from "going out" to "going in," enhancing its global supply chain resilience while establishing a regional business group for global southern markets [6][7] - The company emphasizes a differentiated approach in product design, marketing, and after-sales service, aiming to reshape the global supply chain with a focus on local procurement [7] Group 5: Focus on New Energy and Smart Technology - In response to the traditional fuel semi-trailer market, CIMC Vehicles is investing in new energy and smart technology, with a 30.39% increase in R&D investment in the first half of 2025 [8][9] - The company has initiated the Hannover project, focusing on pure electric head trailers and developing a closed-loop ecosystem for product commercialization [8][9]

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, with expectations for a weak recovery in the North American market in the second half of the year [1][4]. Financial Performance - In 1H25, revenue decreased by 8.9% year-on-year to 9.75 billion yuan, and net profit attributable to shareholders fell by 28.5% to 400 million yuan, with non-recurring net profit down 30.2% to 380 million yuan [1]. - For 2Q25, revenue was 5.16 billion yuan, reflecting a 6.9% decline year-on-year but a 12.4% increase quarter-on-quarter. Net profit was 220 million yuan, down 24.8% year-on-year but up 25.4% quarter-on-quarter [1]. Business Segment Analysis - Domestic business revenue slightly decreased by 0.3% to 4.39 billion yuan, with a gross margin increase of 3.1 percentage points to 12.9% due to improved operational efficiency [2]. - North American business revenue fell by 30.5% to 2.56 billion yuan, with a gross margin decline of 5.1 percentage points to 13.1%, impacted by weak industry demand and tariff uncertainties [2]. - European business revenue increased by 0.5% to 1.31 billion yuan, but gross margin decreased by 2.6 percentage points to 14.9% due to capacity ramp-up challenges [2]. - Other regions saw a revenue increase of 14.0% to 1.50 billion yuan, with a gross margin rise of 4.7 percentage points to 24.6%, driven by strategic expansion in emerging markets [2]. Strategic Initiatives - The company is focusing on the development of new energy vehicles, delivering over 4,700 units of EV·DTB products in 1H25, and is leading in market share for electric heavy-duty trucks [3]. - Plans are in place to develop the EV-RT2.0 electric head truck, targeting short-distance, heavy-load scenarios for product development and validation [3]. Market Outlook - A weak recovery in the North American market is anticipated in 2H25, supported by potential easing of tariff policies and seasonal demand increases [3]. - Domestic policies promoting vehicle upgrades are expected to boost sales in the heavy truck and semi-trailer sectors, alongside strong investment demand in emerging markets like Africa and Southeast Asia [3]. Profit Forecast and Valuation - Due to ongoing low demand in the North American semi-trailer market, profit forecasts for 2025 and 2026 have been revised down by 21.7% and 16.4% to 1.11 billion yuan and 1.42 billion yuan, respectively [4]. - The current stock price corresponds to P/E ratios of 15.2 and 11.9 for 2025 and 2026, with a target price of 11.33 yuan, indicating a potential upside of 26.2% [4].

Financial Summary - As of June 30, 2025, total assets amounted to RMB 23.15 billion, an increase from RMB 22.69 billion as of December 31, 2024 [4][8]. - Total liabilities reached RMB 8.20 billion, up from RMB 7.75 billion in the previous year [6][8]. - Shareholders' equity totaled RMB 14.96 billion, slightly increasing from RMB 14.94 billion [8]. Income Statement Highlights - Operating revenue for the six months ended June 30, 2025, was RMB 9.75 billion, a decrease from RMB 10.70 billion in the same period of 2024 [10][12]. - Net profit for the same period was RMB 408.19 million, down from RMB 573.99 million year-on-year [10][12]. - Basic and diluted earnings per share were both RMB 0.21, compared to RMB 0.28 in the previous year [14]. Cash Flow Analysis - Net cash generated from operating activities was RMB 927.90 million, compared to RMB 913.79 million in the same period of 2024 [16][22]. - Cash flow from investing activities showed a net inflow of RMB 286.75 million, a significant improvement from a net outflow of RMB 227.35 million in the previous year [18][20]. - Cash flow from financing activities resulted in a net outflow of RMB 663.27 million, compared to RMB 771.26 million in the same period of 2024 [20][22]. Business Performance - The company produced approximately 53,000 various types of semi-trailers in the first half of 2025, with revenue from global semi-trailer business reaching RMB 6.92 billion, contributing a gross profit of RMB 1.13 billion [26][27]. - The "Starlink Plan" and "Xiongqi Plan" have shown effectiveness, with sales volume of Starlink semi-trailers in the Chinese market increasing by 10% and revenue rising by 11% [30][31]. - The company maintained a market share of 23.07% in the Chinese semi-trailer market, continuing to hold the top position for six consecutive years [33]. Future Outlook - The company aims to evolve into a "full value chain" operator for Starlink semi-trailers, with plans to integrate the "Xiongqi Plan" for liquid tankers to achieve similar results [40][41]. - The company is focused on enhancing its global supply chain resilience and adapting to geopolitical risks through organizational and operational improvements [41]. - The introduction of pure electric head-mounted trailers is a key strategy, with ongoing development and market penetration expected in the near future [42][43].

National Policies - The Ministry of Industry and Information Technology (MIIT) has implemented the "Fuel Consumption Limits for Heavy Commercial Vehicles" starting July 1, 2024, which includes changes in measurement methods, fuel consumption limits, and CO₂ emissions calculations compared to the previous standard [3] - The Ministry of Transport has initiated a standardized improvement action for "Driver's Home" services at highway service areas, focusing on expanding coverage, standardizing services, and enhancing safety and promotional efforts [6] - A meeting held on June 17 emphasized the need to protect the legal rights of truck drivers, ensuring that their complaints are handled promptly and effectively [8] - MIIT has released management guidelines for the modification of truck bodies, effective from July 2024, which will include various types of trucks and consider market conditions and quality control [11] Local Policies - Hebei Province has introduced electronic charter vehicle plates effective June 20, 2024, which will replace paper plates by August 1, 2024 [15] - Henan Province has issued guidelines for subsidies for the scrapping and updating of old operational trucks, with applications open until December 31, 2025 [17] - Sichuan Province has launched initiatives to improve the working environment for truck drivers, including the establishment of "Warm Homes" for drivers in key urban areas [19] - Ningxia has introduced an online application feature for subsidies related to the scrapping of old operational trucks, streamlining the process for applicants [22] - Inner Mongolia has established a rapid dispute resolution mechanism for truck toll fee complaints, aiming for quick responses and resolutions [24] - Shandong Province has opened a "green channel" for agricultural machinery transport, simplifying procedures for vehicles carrying harvesters [26] - Shenzhen has extended preferential traffic policies for new energy logistics vehicles, allowing them to operate in most areas with specific restrictions [28]