Core Viewpoint - Atour Group reported strong financial results for Q2 2025, with revenue of 2.469 billion yuan, a year-on-year increase of 37.4%, and adjusted net profit of 427 million yuan, up 30.2%, reflecting confidence in future growth by raising the full-year revenue guidance to a 30% increase [1][3]. Group 1: Hotel Business Performance - The overall RevPAR for Atour in Q2 was 343 yuan, with an ADR of 433 yuan and an occupancy rate of 76.4%, indicating stable core operating metrics [2]. - Atour's product matrix has diversified to cover mid-range to high-end market demands, with the launch of the upgraded 3.6 version of the Atour 3 series enhancing its position in the business travel market [2]. - The Atour 4 series has expanded to over 30 operational hotels since its launch, catering to both business travel and urban leisure needs [2]. Group 2: Retail Business Growth - Atour's retail GMV reached 1.144 billion yuan in Q2, marking an impressive year-on-year growth of 84.6%, with significant achievements during the 618 shopping festival [3]. - The introduction of new products like the Deep Sleep Pillow Pro 3.0 and the Deep Sleep Temperature Control Quilt Pro 2.0 has enriched Atour's product offerings, addressing user needs for better sleep [3]. - The membership ecosystem has grown to over 100 million members, enhancing user engagement and facilitating cross-conversion between retail and hotel services [3].

Group 1 - The core viewpoint of the article highlights the strong financial performance of Atour Group in Q2 2025, with significant year-on-year growth in revenue, adjusted net profit, and adjusted EBITDA [1][2] - Atour Group reported a revenue of 2.469 billion RMB, representing a 37.4% increase year-on-year [1] - The adjusted net profit for the quarter was 427 million RMB, showing a 30.2% year-on-year growth [1] - Adjusted EBITDA increased by 37.7% to 610 million RMB [1] - The number of registered members grew by 34.7% to 102 million [1] Group 2 - In the hotel business, Atour operated 1,824 hotels, a 29.2% increase year-on-year, with a pipeline of 816 projects [1] - Key performance metrics for the hotel segment included a RevPAR of 343 RMB, ADR of 433 RMB, and an occupancy rate of 76.4% [1] - The company is focusing on different market segments, including mid-to-high-end and high-end markets, with new hotel openings and strategic brand positioning [1] Group 3 - The retail business showed positive momentum, with a GMV of 1.144 billion RMB in Q2, an 84.6% year-on-year increase [2] - During the 618 shopping festival, retail GMV reached 578 million RMB, up 86.1% year-on-year [2] - Atour Group has raised its full-year revenue guidance for 2025 to a 30% year-on-year growth based on the positive outlook for retail [2] - The company continues to innovate in both accommodation and retail products, aiming to build competitive advantages through differentiated experiences [2]