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中国汽车扎堆的英国市场,是赴欧好选项吗?
Guan Cha Zhe Wang· 2025-07-10 04:57
Group 1 - Chery Automobile plans to launch two new SUV models in the UK, indicating a growing presence of Chinese automotive brands in the UK market [1][3] - Chery has previously introduced the Omoda and Jaecoo brands in the UK, reflecting confidence in the local automotive industry and appeal to UK buyers [3][5] - Other Chinese automakers, including Geely and Changan, are also increasing their activity in the UK market, with plans to launch new models [3][5] Group 2 - Chinese automotive brands achieved significant sales growth in the UK, with June sales reaching 18,944 units, accounting for 10% of the market, up from 6% year-on-year [5][6] - The overall market share of Chinese cars in the UK exceeded 8% in the first half of the year, highlighting a rapid expansion into the European market [5][6] - The UK is seen as a new target market for Chinese car manufacturers due to its lack of tariffs on Chinese vehicles, providing a significant opportunity amid rising electric vehicle demand [7][9] Group 3 - The shift of Chinese car manufacturers to the UK is partly driven by changing international trade dynamics, with high tariffs in the EU and North America prompting a search for more profitable markets [6][9] - The UK government’s supportive policies for electric vehicles have created a favorable environment for Chinese brands, which have advantages in electric vehicle technology [9][10] - Despite the positive outlook, challenges remain, including the need for local manufacturing and potential policy changes that could affect market access [9][14] Group 4 - The UK automotive market has a unique characteristic of being both an importer and exporter, with a significant portion of production aimed at export markets [14][15] - The reliance on exports poses risks for manufacturers, especially if local production requirements are enforced, which could increase operational costs for Chinese brands [14][15] - The current influx of Chinese brands into the UK market may lead to increased competition and potential market saturation, necessitating differentiation to avoid product homogeneity [15]