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僵尸车企复活,你会买单吗?
3 6 Ke· 2025-12-29 13:34
"僵尸车企"们的棺材板,眼看要按不住了! 11月底,头戴"百度""吉利"双光环的集度汽车(极越汽车母公司)宣布,启动预重整程序。才过去不到一个月,已经有人漂洋过海来报名了。 他们背后站着的"救命恩人"有土著,有洋人,有搞房地产的,甚至还有搞学习机的。 这些此前已资不抵债、停工停产的企业,显然对号入座了我讲"灵魂"那期谈到的AI技术太弱、生态护城河没有、机械素养不强的标准。 这种企业究竟是怎么活过来的?为啥要活过来?未来还有生存空间吗? #01 秽土转生,即将完成? 12月中旬,浙江桐乡注册成立了一家新公司,叫做浙江谦合汽车有限公司,距离哪吒汽车母公司合众汽车注册地仅6公里。 它的背后站着的山子高科,是从房地产商转型到的高端制造业,先后收购了全球第二大汽车安全气囊气体发生器生产商ARC、汽车自动变速器制造商邦 奇。 目前,他们已完全退出房地产市场,并通过收购河北红星汽车获得造车资质,进入纯电物流车制造领域。 难道,这批僵尸车企真要"秽土转生"成功了? 同样在12月中旬,有外媒报道称,迪拜科技公司Robo.ai Inc.已向集度汽车临时管理人申请,参与其预重整战略投资人的招募。 12月初,众泰汽车发布公告称,该公 ...
威马、高合、极越,纷纷开打“复活赛”
Xin Jing Bao· 2025-12-12 10:17
停产多时的威马、高合、极越,正纷纷试图重返牌桌。 威马汽车近期已确认重整投资人并发布《致供应商白皮书》,计划复工复产,部分车型的App控车已重 新上线。高合汽车宣布由中东资本介入,有消息称已开始试生产旗下车型。极越汽车则启动预重整程 序。 极越汽车更是有着极高的起点。由百度的Apollo智驾技术与吉利的SEA浩瀚架构加持,连续推出极越 01、07两款20万-30万元级车型,被业内寄予对标"华为+赛力斯(601127)"的厚望。但品牌在"科技属 性"与"制造基因"之间摇摆,消费者认知模糊,2024年全年交付不到2万辆,渠道全面停摆,最终陷入工 厂停产的困境。 2025年11月,极越迎来转机,关联公司上海集度汽车有限公司提交的预重整申请获法院受理,核心目标 是引入新战略投资人盘活资产,优先保障用户售后权益,意向投资人报名截止时间为2025年12月31日。 值得注意的是,即便是停摆期间,车主仍能通过领克渠道获得基础保养与OTA升级,为品牌保留了少量 用户基础。 "重生"路上的多重难题 汽车分析师凌然对新京报贝壳财经记者分析提到,3家车企能启动"复活",核心在于仍握有行业稀缺资 源。 一系列动作标志着"复活"程序已相 ...
雷诺,打不过就加入中国队
汽车商业评论· 2025-11-19 23:08
Core Viewpoint - The collaboration between Geely and Renault in Brazil represents a strategic move to enhance their positions in the South American automotive market, focusing on electric and low-emission vehicles while leveraging each other's strengths in distribution and technology [4][5][17]. Investment and Development - Geely and Renault announced a joint investment of 3.8 billion Brazilian Reais (approximately 714 million USD) to establish a new industrial park in Brazil for developing new vehicle models [4][8]. - Part of the investment will support the development of Geely's new zero-emission and low-emission vehicle platform, with mass production expected in the second half of 2026 [8]. - The remaining funds will be used to upgrade existing Renault models and launch another new model by 2027 [9]. Strategic Partnership - Geely will acquire a 26.4% stake in Renault's Brazilian operations, while Renault will maintain control, allowing Geely to integrate Renault's established distribution and local R&D resources [9]. - This partnership aims to enhance local production, supply chain operations, sales, and after-sales service capabilities to support long-term market development [14]. Market Dynamics - The collaboration is seen as a response to the increasing competition from Chinese brands in the automotive sector, with Renault aiming to expand its business beyond Europe into South America [17]. - Brazil is identified as a key market for both companies, with significant potential for growth, especially in the electric vehicle segment, which saw a doubling of exports from China last year, reaching 152,000 units [18]. Historical Context and Future Outlook - This partnership builds on previous collaborations, including a framework agreement signed in January 2022 and a stake acquisition in Renault Korea, which has already shown positive results in sales growth [20][22]. - The establishment of a new powertrain technology company, HORSE Powertrain Limited, is expected to generate nearly 15 billion Euros in annual revenue, further solidifying the partnership's technological foundation [24]. Industry Trends - The collaboration reflects a broader trend where international brands are increasingly seeking partnerships with Chinese manufacturers to gain competitive advantages in electric vehicle technology [28][29]. - The shift in dynamics indicates that Chinese companies are now seen as leaders in technology and efficiency, prompting traditional automakers to explore joint ventures for market entry and technological exchange [29].
绝境重生还是资本游戏?宝能系隐现威马“复活”背后,此前多处汽车圈地被当地政府收回
Feng Huang Wang· 2025-11-10 01:09
Core Viewpoint - The recent announcement by WM Motor about its "revival" has raised questions regarding the involvement of the Baoneng Group, which is facing its own debt crisis, leading to speculation about whether this revival is a genuine turnaround or merely a capital maneuver [1][10]. Group 1: WM Motor's Revival Announcement - On November 3, WM Motor posted a message on social media stating "good news is coming, stay tuned," which sparked widespread discussion about its revival, but the post was quickly deleted [1]. - The restructuring plan for WM Motor, approved by the Shanghai Third Intermediate People's Court in April, identified Shenzhen Xiangfei as the sole strategic investor, with deep ties to the Baoneng Group [1][10]. Group 2: Baoneng Group's Involvement - Shenzhen Xiangfei was established on September 22, 2023, with a registered capital of 100 million yuan, and its shareholders include Shenzhen Zhuokai Enterprise Management Co., Ltd. and Shenzhen Fengyu Enterprise Management Co., Ltd. [2]. - The ultimate control of Shenzhen Xiangfei is linked to Baoneng Group through various subsidiaries, indicating that its investment in WM Motor is part of Baoneng's broader strategy in the electric vehicle sector [4][10]. Group 3: Financial Commitments and Goals - Baoneng Group has proposed a substantial revival plan for WM Motor, committing an initial investment of 1 billion yuan for equipment upgrades and supply chain recovery, with total investments expected to exceed 10 billion yuan [11]. - WM Motor aims to achieve ambitious sales targets, including 20,000 units by the end of this year and 250,000 to 400,000 units by 2028, with plans for an IPO preparation [11]. Group 4: Baoneng Group's Challenges - Despite the grand plans, Baoneng Group is currently facing significant financial difficulties, with a total of 349 legal cases involving claims amounting to 20.8 billion yuan, and its total liabilities reaching 20.367 billion yuan [14][15]. - The group's previous ventures into the automotive industry have not yielded successful outcomes, with several projects either stalled or abandoned, raising doubts about its ability to fulfill its commitments to WM Motor [15][18].
威马汽车:“好事将近”
Zhong Guo Zhi Liang Xin Wen Wang· 2025-11-05 08:21
Core Viewpoint - Weima Automobile is undergoing a significant restructuring and has set ambitious production and sales targets for the coming years, indicating a strategic shift towards recovery and growth in the electric vehicle market [4] Group 1: Company Developments - On November 3, Weima Automobile teased an upcoming announcement on social media, suggesting positive developments are on the horizon [1] - Weima has appointed Shenzhen Xiangfei Automobile Sales Co., Ltd. as a core investor and new shareholder, which has taken over operations according to a court-approved restructuring plan [4] - The company has established a professional team of 143 members and is actively recruiting to expand this core team to 400 [4] Group 2: Production and Sales Goals - Weima has outlined a three-phase development plan: - Revival Phase (2025-2026): Plans to resume production of EX5 and E.5 models by September 2025, with a sales target of 10,000 units in the first year, aiming for 20,000 units, and expansion into Southeast Asia and the Middle East [4] - Development Phase (2027-2028): Aims to increase annual sales to between 250,000 and 400,000 units, advance high-level assisted driving models, enhance AI technology research, and prepare for an IPO [4] - Leap Phase (2029-2030): Targets production of 1 million units and revenue of 120 billion by 2030 [4] Group 3: Product Strategy - Weima plans to cover both pure electric and range-extended technology routes, with over 10 new models, including sedans, SUVs, and MPVs, to be launched in the next five years [4]
新势力造车,和过去说再见
3 6 Ke· 2025-10-24 02:30
Core Viewpoint - The article discusses the evolution and current state of the "new forces in car manufacturing" in China, particularly focusing on the "Four Little Dragons" (NIO, Xpeng, Li Auto, and Leap Motor) and their journey towards profitability amidst a competitive market landscape [4][6][14]. Group 1: Industry Overview - The term "new forces in car manufacturing" was once a positive label, but over time, it has lost its luster due to various challenges and negative perceptions in the industry [4][6]. - The current market is characterized by intense competition, leading to a significant number of failures among new entrants, with notable companies like WM Motor, Aiways, and others falling off the radar [18][20]. Group 2: Performance of the "Four Little Dragons" - NIO has made significant strides towards profitability, with successful sales of its new models, the L90 and the new ES8, indicating a potential turnaround [9][10]. - Xpeng, despite facing challenges from price wars, has managed to maintain a solid sales base and is expected to achieve profitability in the near future [12]. - Li Auto, having been the first among the new forces to achieve profitability, is currently navigating some difficulties but is expected to return to a profitable trajectory [14]. - Leap Motor has emerged as a surprising leader in sales, with a delivery volume exceeding 66,000 units in September, showcasing its effective market positioning [14]. Group 3: Future Challenges and Opportunities - The article emphasizes that the upcoming period will be critical for the "Four Little Dragons" as they transition from survival to thriving in a competitive environment [7][15]. - The need for precision and efficiency in product launches and marketing strategies is highlighted, as the market becomes increasingly unforgiving [15]. - The potential for revival among previously failed companies, such as WM Motor and Neta, indicates that the market still holds significant opportunities despite the challenges [22][26]. Group 4: Conclusion and Reflection - The article concludes that the new forces in car manufacturing must bid farewell to their past struggles to embrace a more promising future, suggesting a shift in focus towards sustainable growth and innovation [27].
新威马启动重整后发展规划
Huan Qiu Wang· 2025-10-15 09:29
Core Insights - New WM Motor has completed its restructuring and released a white paper outlining a pragmatic development approach, focusing on scaling and efficiency improvements [1][2] - The company aims to produce and sell 100,000 vehicles by 2030, with plans to launch over 10 new models in the next five years, covering various vehicle categories from A00 to C class [1][2] Group 1 - New WM Motor has two production bases in Wenzhou and Huanggang, with a complete industrial chain integration and manufacturing capabilities [1] - The company has resumed production of key models like EX5 and E5, which have market experience and user validation [1] - The white paper details a debt repayment plan, ensuring 100% cash repayment for ordinary creditors with amounts up to 150,000 yuan within six months post-court approval [2] Group 2 - New WM Motor is restarting its dealer network and implementing a dual strategy targeting both consumer (C-end) and business (B-end) markets [2] - The company is offering trade-in incentives and reward mechanisms for existing users while continuing partnerships with ride-hailing platforms and leasing companies [2] - Plans are in place to establish a KD factory in Thailand by 2025-2026 to expand into Southeast Asia and the Middle East markets [2][3]
观车 · 论势 || 威马“复活”前路几何?
Zhong Guo Qi Che Bao Wang· 2025-09-19 01:30
Core Viewpoint - WM Motor has announced its return to production, marking a significant step in its recovery after nearly two years of inactivity, with the support of new investor Shenzhen Xiangfei Automotive [1][2] Group 1: Company Recovery - WM Motor's revival is facilitated by the involvement of local governments in Shanghai and Wenzhou, which are providing support for supply chain recovery, credit restoration, and financing [2] - The new shareholder, Shenzhen Xiangfei Automotive, brings essential funding and operational support to WM Motor [2] - WM Motor plans to resume production of its EX5 and E5 models at its Wenzhou base, indicating a strategic move to regain market presence [1][2] Group 2: Financial Challenges - WM Motor faces significant financial challenges, with total liabilities amounting to 20.367 billion and assets of only 3.988 billion, creating a heavy debt burden [2] - The initial investment of 1 billion may not be sufficient to alleviate the financial pressures, which could hinder future financing and expansion efforts [2] Group 3: Brand and Market Position - The two-year hiatus has severely damaged WM Motor's brand reputation, associating it with bankruptcy and poor after-sales service [3] - The competitive landscape of the Chinese electric vehicle market has evolved rapidly, with WM Motor's planned models lagging behind in technology and user experience compared to mainstream competitors [3] Group 4: Strategic Recommendations - WM Motor should focus on niche markets such as ride-hailing and lower-tier cities to build differentiated competitive advantages [4] - A phased approach is recommended, starting with cash flow recovery through short-term production and followed by the development of new products [4] - The company needs to diversify its financing sources and attract industry investors with expertise in key technologies to address its technical shortcomings [4]
威马官宣 “ 复活 ” ,还立志卖 100 万台车,谁给的勇气?
3 6 Ke· 2025-09-17 01:19
Core Viewpoint - WM Motor, once burdened with over 20 billion in debt and declared bankrupt, has made a comeback with ambitious goals for production and revenue [1][3][4]. Group 1: Company Background - WM Motor was established in 2015 and was once a leading player among new energy vehicle manufacturers, ranking second in deliveries in 2019 with 16,900 units [7]. - The company's valuation peaked at 47 billion yuan during its prime [7]. - Financial difficulties began in late 2022, leading to production halts and unpaid supplier debts, culminating in a bankruptcy application in 2023 with liabilities of 20.367 billion yuan and liquid assets of only 3.988 billion yuan [11][10]. Group 2: Revival Plans - WM Motor has announced plans to resume production of the EX5 and E.5 models, targeting annual production and sales of 10,000 units, with aspirations to reach 20,000 units [4]. - The company aims to produce 100,000 vehicles annually by 2029-2030 and achieve revenue of 120 billion yuan over the next five years [1][4]. - Support from local governments in Shanghai and Wenzhou has been secured for the revival, including potential subsidies and inclusion in public procurement [19]. Group 3: Market Context - The electric vehicle market has evolved significantly during WM Motor's hiatus, with increased competition from brands like BYD, NIO, and newcomers such as Xiaomi [21]. - In August, BYD led the market with 373,626 units sold, while WM Motor's return to production comes amidst a rapidly changing landscape [22]. - The company faces challenges in regaining market trust and competing effectively, especially with its pricing strategy and product differentiation [24].
威马、哪吒、高合进入造车复活赛
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-15 15:57
Group 1 - The article discusses the revival efforts of struggling Chinese electric vehicle startups, including Neta, WM Motor, and HiPhi, as they face significant financial challenges and seek new investment opportunities [2][3][5] - Neta Auto is in a severe financial crisis, with only approximately 15 million yuan in cash against confirmed debts of about 5.1 billion yuan, and it owes over 460 million yuan in wages and compensation to more than 5,000 employees [2] - WM Motor has announced plans to resume production of its EX5 and E5 models in Wenzhou after a two-year halt, supported by new investors and local government assistance [3][9] Group 2 - The article highlights the scarcity of production qualifications as a key asset for these companies, with Neta holding dual production licenses, making it an attractive target for new investors [5][6] - Neta has established a significant overseas presence, with a production capacity of 300,000 vehicles annually and a notable increase in overseas sales, achieving 17,687 units in the first half of 2024, a 154% year-on-year growth [6] - WM Motor and Neta both have existing production facilities and a substantial customer base, which can facilitate easier market entry for potential investors compared to starting from scratch [6] Group 3 - WM Motor's revival strategy involves a three-phase development plan, aiming for production of 100,000 vehicles by 2030 and generating revenue of 120 billion yuan [9] - Neta is pursuing a public recruitment of investors, requiring a significant deposit, while facing challenges in managing its debt and operational control [10] - HiPhi's restructuring efforts have stalled due to issues with its new investor, EV Electra, which has not yet provided the promised funding, raising concerns about its financial stability [11] Group 4 - The article emphasizes the challenges these companies face in rebuilding brand trust after bankruptcy, with WM Motor's lack of communication regarding customer service and parts raising concerns among former users [14] - Financial pressures are significant, with WM Motor's debts exceeding 20.3 billion yuan, and its new investor having limited initial capital to support the necessary upgrades and recovery efforts [14][15] - The changing market environment poses additional challenges, as the competitive landscape for electric vehicles has evolved, making it difficult for these companies to regain market share and consumer trust [16]