Investment Rating - The report indicates a positive investment outlook for the nut snack industry, highlighting significant growth opportunities in e-commerce channels, particularly on platforms like Douyin [8][15]. Core Insights - The nut snack market has shown a recovery with a 16.2% growth in online sales in 2024, reversing the decline seen in 2023 [8]. - Douyin has emerged as a dominant player, increasing its market share from 26.3% in 2022 to 49.3% in 2024, while traditional platforms like Taobao and JD have stagnated [8][9]. - Mixed nuts remain the largest category but have experienced a decline of 6.1% in sales, while other categories like sunflower seeds and peanuts have shown positive growth [10][12]. E-commerce Performance - Douyin's overall growth in the nut category reached 38.9%, with mixed nuts growing by 63.1% and nut gift boxes skyrocketing by 304.5% [15][17]. - Taobao saw a slight decline of 0.6% in the nut category, but specific segments like sunflower seeds and paper-shelled walnuts experienced growth rates of 9.6% and 19.3%, respectively [10][12]. - JD reported a modest growth of 1.5%, with mixed nuts achieving a notable increase of 12.7% [13][14]. Sales Data - The total e-commerce sales for nuts in 2024 are projected at approximately 92.87 billion, with significant contributions from Douyin [9]. - Key sales figures for 2024 include: - Mixed nuts: 21.19 billion with a -6.1% growth - Sunflower seeds: 7.02 billion with a 9.6% growth - Peanuts: 4.30 billion with a 14.2% growth [12]. Brand Rankings - The leading brands in the nut snack market for 2024 include: - Three Squirrels: 11.12 billion with a 23.3% growth - Be&cheery: 5.07 billion with a -18.9% growth - Wolong: 2.75 billion with a 4.0% growth [19][21]. - On Douyin, Three Squirrels also leads with 25.28 billion in sales, reflecting a 63.1% growth [17]. Market Trends - The nut snack industry is witnessing a shift towards online purchasing, with consumers increasingly favoring platforms that offer convenience and variety [6][8]. - The growth of specific categories, such as nut gift boxes and certain types of nuts, indicates changing consumer preferences towards premium and gift-oriented products [15][16].

Group 1 - The core viewpoint of the report indicates that the Chinese snack market will continue to grow positively in 2024, driven by health, personalization, and scenario-based consumption, with a shift from "satiation needs" to "emotional value" and "social attributes" [1][5][29] - Young consumers account for over 70% of the market, showing a preference for ingredients and nutrition while also being willing to pay for emotional appeal, aesthetics, and IP collaborations [1][5][29] - The optimistic outlook for the snack industry includes key segments such as nuts, meat snacks, and baked goods, with mixed nuts remaining a focus despite a decline in social media heat [1][5][19] Group 2 - Consumer demand is distinctly segmented into three categories: stress relief, novelty seeking, and healthy light snacks, with workplace individuals and students showing different preferences [2][31] - Key purchasing considerations for consumers include taste, snack ingredients, and consumption scenarios, with home, late-night, travel, and binge-watching being significant contexts for consumption [2][34] - Regional specialty snacks are gaining traction through "culture + innovation," while health snacks are shifting from "quantity control" to "precise nutrition," with low-calorie, low-GI, and high-protein products seeing a surge in popularity [2][5][29] Group 3 - Marketing trends show that Xiaohongshu has become a primary platform for commercial investment, with growth in both investment amounts and content output, while Douyin's investment has decreased [2][5][29] - Brands are adopting a "health + scenario + word-of-mouth" strategy to effectively reach target audiences, with leading brands like Wei Long, Lay's, Oreo, and Three Squirrels excelling in social media engagement [2][5][29] - The social media volume for snack recommendations and reviews has seen significant interaction, with Xiaohongshu's snack recommendation topic achieving 1.33 billion interactions, a 28% year-on-year increase [11][12][29]

Core Viewpoint - The agricultural and sideline products from Shufu County gained significant attention at the 15th China Xinjiang Kashgar·Central Asia and South Asia Commodity Fair, showcasing the successful results of local industry development supported by the Guangzhou aid team [2][4][33]. Group 1: Event Highlights - The Shufu County agricultural product exhibition attracted a large number of visitors, becoming a major highlight of the event [2][4]. - Various local products were showcased, including dairy products, fruit preserves, specialty sauces, and natural juices, all reflecting the region's unique characteristics [5][6][10]. - High-quality beef and lamb products from Asman Livestock were featured, utilizing advanced processing techniques to maintain freshness and nutritional value [7]. Group 2: Product Popularity - The walnut yogurt from Anajia was particularly popular, with long queues forming for tastings, and many customers expressing interest in purchasing for distribution in southern markets [11][13][15]. - The spicy sauces from Xinjiang Tongjiang Gongchuang Mountain Spicy Brothers Agricultural Products Processing Co., with over 10 varieties, also drew significant interest, leading to immediate purchases from attendees [19][20][30]. Group 3: Support and Development - The Guangzhou aid team played a crucial role in organizing the exhibition, providing support for booth setup, and enhancing the competitiveness and visibility of Shufu agricultural products through technical guidance and market connections [33][35][36]. - The event served as an effective platform for expanding market channels and fostering cooperation between Shufu enterprises and domestic and international buyers, contributing to local economic development [37].