清明上河园
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光影绘假日 文旅显活力
He Nan Ri Bao· 2025-10-08 23:27
Core Insights - The tourism market in Henan province remains vibrant during the National Day and Mid-Autumn Festival holiday despite continuous autumn rain [1] - Traditional scenic spots are experiencing high visitor numbers, with attractions like Luoyang Luoyi Ancient City and Kaifeng Qingming Riverside Landscape Garden bustling with tourists [1] - Cultural venues, particularly the Henan Museum, are drawing significant crowds, with daily visitor numbers reaching new highs [1][9] - Rural tourism is thriving, with places like Xinyang Shanyuan Forest Camping Site becoming popular among urban dwellers seeking tranquility [1][8] Traditional Scenic Spots - Luoyang Luoyi Ancient City, Kaifeng Qingming Riverside Landscape Garden, and Zhengzhou Jianye Film Town are witnessing a surge in visitors, showcasing the allure of traditional culture [1] - Tourists are engaging with the cultural heritage through immersive experiences, enhancing the appeal of these locations [1] Cultural Venues - The Henan Museum is a major attraction, with record-breaking daily attendance as visitors flock to see national treasures like the Fu Hao Owl Zun and the Lotus Crane Square Pot [1][9] - The museum's exhibitions are fostering a deep appreciation for the region's ancient civilization among attendees [1] Rural Tourism - Xinyang Shanyuan Forest Camping Site and surrounding accommodations are gaining popularity, merging rural tourism with ecological protection and specialty agriculture [1][8] - This trend not only enriches the tourist experience but also boosts local income, contributing to urban-rural development [1]
总编有约·“两高四着力”大家谈丨加快构建现代文旅产业体系
He Nan Ri Bao· 2025-07-29 23:23
Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]
行走开封 品味幸福——开封文旅观察之三
He Nan Ri Bao· 2025-06-25 23:33
Group 1 - The core viewpoint emphasizes the integration of cultural tourism and local identity in Kaifeng, showcasing how the city's rich history and modern lifestyle coexist harmoniously [1][2][3] - The cultural tourism industry in Kaifeng has evolved from basic sightseeing to immersive experiences, reflecting a significant upgrade in offerings that cater to both tourists and residents [2][3] - The city's commitment to "all-region tourism" is evident in the systematic restoration of historical sites and the creation of ecological tourism routes, enhancing the cultural landscape [3][4] Group 2 - Continuous improvement in the business environment and government services has attracted numerous quality cultural tourism projects to Kaifeng, fostering innovation and development [4] - The integration of cultural tourism with value education is highlighted, as various attractions serve as platforms for imparting traditional values and fostering cultural confidence among visitors and locals [4] - The transformation of urban spaces, including historical districts and modern recreational areas, contributes to a vibrant community atmosphere, enhancing the quality of life for residents and the experience for tourists [3][4]