新华财经南京12月25日电（记者朱程）随着2025年接近尾声，种种迹象显现出国内旅游市场全年主要指 标或不负众望，步入发展新阶段。 记者采访多位业内人士获悉，2025年国内旅游市场在整体稳步增长的同时，呈现出"K型分化"特点：旅 游产品价格带变宽，高端产品与基础款产品更受青睐，旅游企业多面临增收与薄利并存态势。尤其随着 消费者出行更趋多元化、个性化，餐饮、住宿、出行等服务供给比拼更趋激烈，对行业主体的反应效 率、资源组织能力等提出更高要求。而这些恰恰是AI的优势领域。业内人士预测，2026年市场或延续 2025年趋势，整体温和上升，AI发展将成为重要变量。 旅游业多项主要数据或创新高 随着元旦、春节假期临近，又到了传统冬季出游旺季。近期多家旅游企业纷纷推出冰雪游、温泉游、海 岛游等产品，吸引游客"北上南下"。一些省市探索的"雪假"等更激发出潜在需求。携程数据显示，11月 至12月上旬，平台上国内雪场门票预订量同比增幅高达近2.2倍，带动华北等地酒店住宿市场。 事实上，纵观2025年全年，热门景区、网红目的地开启"人从众"的新闻不绝于耳，一些地区长假期间出 游人次、旅游总收入创历史新高的情况不在少数。南京、天津 ...

Core Insights - The article emphasizes the importance of the convergence of "favorable timing, geographical advantages, and human resources" in developing the hot spring health industry in Shanghe County [1][2]. Group 1: Industry Development - The hot spring industry in Shanghe is experiencing rapid growth due to strong demand, with the second phase of the hot spring base project adding 96 guest rooms and various recreational facilities [3]. - The region's geothermal resources are abundant, with a geothermal reserve of 25.6 billion cubic meters and an exploitable volume of 17.9 billion cubic meters, making it an ideal location for health-oriented hot springs [2][3]. Group 2: Tourism and Consumer Trends - The shift in consumer health awareness is driving a transition from entertainment-focused hot spring visits to wellness-oriented experiences, with summer visits becoming increasingly popular for health benefits [2][3]. - Shanghe's hot springs have become a preferred winter destination for nearby residents, with hotels often fully booked during weekends [2]. Group 3: Strategic Planning and Integration - Shanghe County is actively developing its hot spring health industry by implementing the "Health China 2030" strategy and integrating various tourism experiences, such as flower and agricultural tourism, to create an eco-friendly living environment [3]. - The county is exploring market-oriented operational mechanisms to combine medical care and wellness, aiming for a model that prioritizes health maintenance with rehabilitation support [3].