我省打造"清凉游"多样玩法，让游客清凉度夏—— "夏天的海南,处处透着清爽" 海南日报全媒体记者 刘晓惠 实习生 劳兰婷 "出海三小时，手机里存了几百张照片，景色太美，忍不住想记录下每一个瞬间。"朱女士笑着说。 据了解，暑期里，许多游客像朱女士一样奔着游艇出海而来，三亚游艇订单量显著攀升，日均出海 超400艘次，客流量涨幅接近三成。 除了出海的游艇订单火爆，摩托艇、飞鱼等清凉的水上游玩项目也成为游客到三亚争相体验的新 宠。 N种海边的清凉玩法，是这个夏天最强劲的旅游引力之一。三亚半山半岛帆船港市场及会员服务中 心总经理陈小雨介绍，今年7月，该帆船港客流量超1.2万人次，同比去年翻了接近4倍。细看整个暑假 的客流量增长，7月比6月上涨了一半以上。 暑期清凉游，走进雨林同样也是必选项。近日，五指山举办水岸消暑月活动，将山水文化与多元活 动相融合，为市民游客奉上一场清凉文旅盛宴。 8月7日傍晚7时许，海甸溪入海口处，岸边的东坡老码头亮起灯光，更添几分古韵。 来自浙江的游客支凌云漫步岸边，远处绯红的天幕下，世纪大桥的剪影成了海口最具辨识度的天际 线，他忍不住拿起手机，将这一幕定格。"原本以为海南夏天会很热，来了才发现 ...

Core Points - The 26th Hainan International Tourism Island Carnival officially commenced on August 2, 2025, in Haikou, featuring nearly 100 activities throughout the month of August [2][3] - The festival aims to integrate culture and tourism, promote consumption, and encourage public participation, creating a summer celebration across the province [2][3] Event Highlights - The opening ceremony included performances such as a French soprano singing on water and a drone show illuminating the night sky, creating a festive atmosphere [2][3] - Various activities cater to different age groups, including a children's drama carnival, jungle electronic music party, and themed parades [2][3] Regional Activities - Coastal cities will focus on marine activities, such as yacht outings, sailing experiences, and diving adventures in Sanya, while other cities will host unique local events [3] - Central Hainan will leverage its mountainous rainforest resources to offer cool experiences, including music festivals and eco-tourism activities [3]

Core Insights - Sanya has been recognized as the most desirable prefecture-level city for young people in 2023, attracting a significant number of visitors aged 18 to 35, with a 31.8% share in the first quarter, up 2.8 percentage points year-on-year [1] - The city is experiencing a transformation in consumer behavior among young people, who are increasingly drawn to Sanya for its diverse and engaging experiences [1][3] Group 1: Young Consumer Trends - The proportion of young visitors in Sanya increased to 36.3% from February to March 2023, reflecting a growing influence of this demographic on the tourism market [1] - Young consumers are characterized by their focus on value and experience, leading to a shift in spending habits towards more engaging and memorable activities [1][3] Group 2: Attractions and Activities - Sanya offers a variety of adventure tourism options such as helicopter tours, skydiving, and water sports, with over 104.71 million visitors expected for yacht outings in 2024 [1][2] - The opening of the Sanya International Duty-Free City in April 2023 has further enhanced the appeal of the city, providing unique shopping experiences for young tourists [2] Group 3: Cultural and Entertainment Offerings - Sanya is actively promoting cultural events and activities, including film festivals, art festivals, and various sports events, to cater to the interests of young consumers [3] - The city is enhancing its nightlife offerings by developing cultural and tourism consumption areas, which include diverse night-time activities and events [3] Group 4: Service Quality and Customer Experience - Sanya is implementing measures to improve tourism service quality, including welcoming initiatives and hassle-free services to enhance visitor experiences [5] - The city aims to create a "smart tourism" ecosystem with 128 initiatives focused on elevating the overall quality of service for young tourists [5] Group 5: Market Positioning and Future Strategies - To maintain its status as a top destination for young people, Sanya must continue to adapt to the evolving preferences and needs of this demographic [6] - The city is focusing on building a comprehensive and multi-layered tourism ecosystem that addresses the diverse demands of young consumers [6]

Core Insights - The article highlights the surge in marine tourism in Hainan during the May Day holiday, with many tourists opting for yacht outings and water sports experiences [2][5]. Group 1: Marine Tourism Growth - The May Day holiday saw a significant influx of tourists in Hainan, particularly in Sanya and Wanning, where yacht outings and sailing activities were highly favored [2][5]. - Tourists expressed excitement about experiencing yacht outings, with many making advance reservations to ensure participation [2][3]. Group 2: Diverse Activities and Customer Experience - The variety of activities available on yachts, such as fishing, swimming, and thrilling experiences like jet skiing, enhances the appeal of marine tourism [3][5]. - Companies are focusing on improving customer experiences by providing complimentary refreshments and ensuring no forced purchases, alongside training staff for better service [5]. Group 3: Innovative Offerings - Different regions in Hainan are innovating marine tourism products tailored to local resources, attracting tourists with unique experiences like surfing in Wanning and cultural explorations in Qionghai [5].