8月7日 第12届世界运动会将在成都举行 34个大项、60个分项、256个小项 比赛项目精彩纷呈、气象万千 鼓励多元化的世运会 是"非奥"项目的舞台 武术、龙舟、地掷球…… 特色传统项目历史悠久 跑酷、飞盘、无人机竞速…… 新兴项目活力酷炫 ↑2023年10月4日，中国队选手（前）在杭州亚运会龙舟项目女子组12人龙舟200米直道竞速赛决赛中。 ↑2023年9月24日，中国选手童心在杭州亚运会武术项目女子太极拳太极剑全能决赛中夺得冠军。 ↑2006年10月21日，中国地掷球运动员岑伟飞在温州举行的第五届世界女子金属地掷球世界锦标赛单打决赛中。她12比5战胜法国选手获得冠 军。这是中国运动员首次在地掷球世锦赛上夺得此项目冠军。 ↑2024年8月25日，中国选手安尼卡江·沙力在湖南省张家界市天门山风景区举行的2024天门山"云纵天梯"跑酷大赛技巧决赛中。 ↑2016年9月18日，参赛选手在三亚蜈支洲岛举行的2016动力冲浪板国际赛中国站比赛中。 ↑2016年9月18日，参赛选手在三亚蜈支洲岛举行的2016动力冲浪板国际赛中国站比赛中。 2028年洛杉矶奥运会正式比赛项目 ↑2022年8月6日，超光速俱乐部西安分部队 ...

Group 1: Summer Tourism Trends in the Yangtze River Delta - The Yangtze River Delta is implementing various innovative strategies to attract tourists during the summer heat, focusing on "cooling" tourism experiences [8][9] - Popular attractions include themed parks with polar animal exhibits and water activities, providing refreshing experiences for visitors [3][5] - Cultural integration and targeted marketing are being utilized to enhance visitor flow and spending in the region [9] Group 2: Unique Attractions and Activities - In Jiangsu Huai'an, an 80-meter water obstacle course is drawing visitors, showcasing a mix of fun and physical challenge [6] - Zhejiang Jiaxing's ancient town features a water street where visitors can enjoy water activities and performances, with scheduled water releases to maximize visitor engagement [8] - The introduction of circus performances and music festivals on Daishan Island in Zhejiang aims to boost nighttime economy and attract more tourists [11] Group 3: Family and Youth Engagement - Shanghai has organized nearly 4,000 summer activities for minors, covering various fields such as arts and technology, enhancing children's summer experiences [16] - Schools in Shanghai are offering hands-on activities related to weather measurement and engineering, promoting educational engagement during the summer [18] - The popularity of technology-related activities, such as robotics, indicates a growing interest among children in STEM fields [18]

Core Insights - The integration of digital economy and physical economy is reshaping the consumption landscape, emphasizing quality innovation over mere scale growth [1][3] - The 2025 Beike Finance Annual Conference highlighted the importance of innovative business strategies and operational models in the evolving consumer market [1][3] Industry Trends - The consumption structure is evolving with trends such as emotional value, gold fever, trendy toys, sports enthusiasm, and cultural tourism driving the shift from scale growth to quality innovation [1] - The "cultural tourism + commerce" model is rapidly developing, with diverse and personalized consumption potential being released [3] Company Highlights - The top ten brands selected for the 2025 Beike Finance Annual Consumption Case include China Gold, Rushi Sea Resort, Tea Baidao, Unilever, Adidas, Pop Mart, Shou Lvyu Jia, Ziroom, Mafengwo, and Yuexiu Real Estate, covering various sectors such as fashion, trendy toys, vacation, hotels, and lifestyle [1][4][5] - Rushi Sea Resort, which opened in June last year, spans 5,400 acres with a 75% forest coverage, offering diverse experiential projects and enhancing consumer interaction through innovative commercial offerings [2] - China Gold is focusing on product innovation and channel transformation, launching culturally significant high-end products to meet diverse consumer needs in both investment and consumption [2]