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青年“潮”这看|激活消费热情,“city fly”打开城市消费新场景
Sou Hu Cai Jing· 2025-07-04 15:45
Group 1 - The core idea of the article is the emergence of "city fly" as a new trend in urban tourism, enhancing consumer engagement through aerial experiences like paragliding and helicopter tours [2][3][4] - In Nanjing, the paragliding base has been attracting around 120 visitors monthly since its opening, showcasing a diverse demographic from families to older adults [3][4] - Helicopter tours in Nanjing offer various routes with prices ranging from 389 yuan to 2950 yuan, catering primarily to family groups during the summer tourism peak [4][6] Group 2 - Other cities in Jiangsu, such as Suzhou and Wuxi, are also developing low-altitude tourism, with Suzhou implementing supportive policies and launching scenic flight routes [7][10] - Xuzhou is integrating low-altitude tourism with local history and culture, offering helicopter and hot air balloon rides to enhance visitor experiences [10][12] - The low-altitude tourism trend reflects the vitality of Jiangsu's consumer market, but it also poses challenges in safety, regulatory frameworks, and talent shortages [13][14]
八大行动26条措施!看河南如何提升消费能力、意愿和层级
He Nan Ri Bao· 2025-05-27 06:10
Core Viewpoint - The Henan Provincial Government has issued a "Special Action Implementation Plan to Boost Consumption," focusing on enhancing consumer capacity, expanding product consumption, improving service quality, and developing new consumption models to stimulate economic growth and improve livelihoods [1][2]. Group 1: Enhancing Consumer Capacity - The plan emphasizes the importance of consumer capacity, aiming to ensure that consumers not only want to buy but can afford to do so. It combines livelihood improvement with consumption promotion to unlock the province's significant consumption market potential [2]. - Measures include increasing employment and income, with a commitment to adjust the minimum wage standard to not less than a 5% increase by 2025, thereby providing residents with more disposable income [2]. - The plan also includes tax incentives for personal pensions and expanding coverage for maternity insurance to alleviate financial burdens related to child-rearing, education, and healthcare [2]. Group 2: Employment and Skills Training - The plan sets a target of providing vocational skills training for over 2 million people by 2025 and aims to add more than 650,000 high-skilled workers [4]. - It proposes linking skill levels with wage structures to ensure that individuals can effectively utilize their skills in the job market, thereby enhancing their earning potential [4]. Group 3: Service Quality Improvement - The plan addresses the needs of special groups, such as the elderly and children, by enhancing service quality in areas like childcare and elder care, providing more high-quality options for families [5][7]. - It aims to establish a variety of childcare services and improve elderly care facilities, including the construction of 5,000 new family care beds by 2025 [7]. Group 4: New Consumption Models - The plan focuses on fostering new consumption models, including cultural tourism, low-altitude experiences, and "AI+" consumption, to create new growth points in the market [9][13]. - Initiatives include developing immersive experiences in tourism using advanced technologies like 5G and AR/VR, and promoting unique travel experiences such as helicopter tours [13]. - The plan encourages the establishment of a high-quality consumption supply system by supporting the launch of new products from well-known brands in Henan and providing financial support for opening flagship stores [13].
这届年轻人为何如此向往三亚?
Hai Nan Ri Bao· 2025-05-21 01:27
Core Insights - Sanya has been recognized as the most desirable prefecture-level city for young people in 2023, attracting a significant number of visitors aged 18 to 35, with a 31.8% share in the first quarter, up 2.8 percentage points year-on-year [1] - The city is experiencing a transformation in consumer behavior among young people, who are increasingly drawn to Sanya for its diverse and engaging experiences [1][3] Group 1: Young Consumer Trends - The proportion of young visitors in Sanya increased to 36.3% from February to March 2023, reflecting a growing influence of this demographic on the tourism market [1] - Young consumers are characterized by their focus on value and experience, leading to a shift in spending habits towards more engaging and memorable activities [1][3] Group 2: Attractions and Activities - Sanya offers a variety of adventure tourism options such as helicopter tours, skydiving, and water sports, with over 104.71 million visitors expected for yacht outings in 2024 [1][2] - The opening of the Sanya International Duty-Free City in April 2023 has further enhanced the appeal of the city, providing unique shopping experiences for young tourists [2] Group 3: Cultural and Entertainment Offerings - Sanya is actively promoting cultural events and activities, including film festivals, art festivals, and various sports events, to cater to the interests of young consumers [3] - The city is enhancing its nightlife offerings by developing cultural and tourism consumption areas, which include diverse night-time activities and events [3] Group 4: Service Quality and Customer Experience - Sanya is implementing measures to improve tourism service quality, including welcoming initiatives and hassle-free services to enhance visitor experiences [5] - The city aims to create a "smart tourism" ecosystem with 128 initiatives focused on elevating the overall quality of service for young tourists [5] Group 5: Market Positioning and Future Strategies - To maintain its status as a top destination for young people, Sanya must continue to adapt to the evolving preferences and needs of this demographic [6] - The city is focusing on building a comprehensive and multi-layered tourism ecosystem that addresses the diverse demands of young consumers [6]
财经聚焦丨“低空+旅游”如何激发消费新活力?
Xin Hua She· 2025-05-13 13:48
Core Insights - The integration of low-altitude experiences with tourism is driving new consumption vitality, creating a multi-dimensional experience that enhances the entire tourism consumption chain [1][2][10] Group 1: Low-altitude Tourism Growth - The low-altitude tourism sector is witnessing significant growth, with Sanya's parachuting base experiencing a 70% increase in daily visitors during the recent holiday, and projections indicating over 10,000 visitors in 2024 [2][4] - Various regions are developing low-altitude sightseeing projects, transitioning from niche experiences to mainstream consumption, with examples including helicopter tours in Chongqing and Suzhou [4][10] Group 2: Economic Impact and Projections - The low-altitude economy in China is expected to exceed 850 billion yuan by 2025 and reach 1 trillion yuan by 2026, driven by the development of unique tourism flight routes [4][7] - The introduction of drone light shows has enhanced night-time economies, with cities like Chongqing and Huangshan utilizing drone performances to attract tourists and boost local businesses [5][10] Group 3: Policy Support and Industry Development - Government policies are crucial for the growth of low-altitude tourism, with initiatives including subsidies for tourism flight routes and promotional activities to stimulate consumer spending [7][9] - Local governments are encouraged to integrate low-altitude tourism with other sectors such as hospitality and events, fostering a collaborative ecosystem [9][10] Group 4: Challenges and Future Directions - The low-altitude tourism industry faces challenges such as talent shortages and operational inconsistencies, necessitating regulatory frameworks and industry standards [11][12] - Future development should focus on differentiated competition and leveraging local culture to create unique tourism experiences, alongside technological innovations to reduce costs and enhance service offerings [12]
探寻产业发展“新引擎” | 低空旅游乘风“起飞”
Zheng Quan Ri Bao· 2025-05-07 16:27
Core Insights - The low-altitude tourism sector is experiencing significant growth, driven by increasing consumer interest and supportive policies, with a notable rise in product bookings and experiences like helicopter tours and hot air balloon rides [1][2][3] - The market is projected to reach a scale of 1.5 trillion yuan by 2025 and 3.5 trillion yuan by 2035, indicating a robust future for low-altitude tourism [4] - Despite the growth, the industry faces challenges such as regulatory constraints, high operational costs, and a lack of skilled personnel, which need to be addressed for sustainable development [7][8] Market Trends - During the recent "May Day" holiday, BaDaLing Airport reported a 300% year-on-year increase in visitors, with 16,000 tourists participating in low-altitude activities [2] - The airport anticipates maintaining an average daily reception of over 300 visitors post-holiday, with peak days potentially exceeding 500 [2] - The integration of low-altitude tourism with traditional tourism is creating new business opportunities and enhancing local economies [3][4] Policy and Regulatory Environment - Recent regulations, such as the "Interim Regulations on the Management of Unmanned Aerial Vehicle Flights," are facilitating the growth of low-altitude tourism [1] - Various regions, including Beijing and Guangdong, are actively promoting low-altitude tourism in their policy frameworks, creating a favorable environment for industry expansion [4][8] Industry Innovations - The introduction of eVTOL (electric Vertical Take-Off and Landing) aircraft is a significant milestone, with the first operational certificates issued to companies like EHang and HeFei HeYi [5] - Companies are exploring diverse applications of low-altitude tourism, including educational and agricultural experiences, to cater to a wider audience [9] Challenges and Solutions - The industry must overcome several bottlenecks, including airspace restrictions, high costs of aircraft acquisition and maintenance, and a complex approval process [7][8] - Recommendations for improvement include optimizing the policy environment, innovating operational models, and enhancing talent development to support industry growth [7][8]