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备战火锅消费旺季 湊湊双点模式已在全国130余家门店上线
Zheng Quan Shi Bao Wang· 2025-11-03 11:36
Core Insights - The recent drop in temperatures across China has led to a surge in hot pot consumption, prompting the company to prepare for the peak season [1] - The company has launched its innovative "Selected Single Order + Unlimited Eating" dual ordering model in over 130 locations nationwide [1] - The new menu features an expanded selection of dishes, with significant increases in the number of items across various price tiers, all while maintaining the same price [1][2] Group 1 - The company’s brand, Cuocuo, has introduced the "Selected Single Order + Unlimited Eating" model to cater to diverse consumer needs through flexible ordering [1] - The dual ordering model was first tested in September in cities like Beijing and Shanghai, achieving high rankings on local dining platforms [1] - The menu expansion includes an increase from 87 to 94 items in the 158 RMB tier, from 99 to 107 items in the 198 RMB tier, and from 117 to 121 items in the 258 RMB tier [1] Group 2 - The company has launched a new dish, "Imperial Style Spicy Chicken Feet Pot," along with several other meat and vegetable options that reflect regional specialties [2] - The supply chain management system combines centralized control with regional operations, ensuring fresh ingredients and menu flexibility [2] - The company acquired a meat processing company in 2019, which has a large organic pasture and significant processing capacity, enhancing its supply chain stability [2]