加量不加价
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备战火锅消费旺季 湊湊双点模式已在全国130余家门店上线
Zheng Quan Shi Bao Wang· 2025-11-03 11:36
在菜品创新方面,湊湊最新研发推出了"御品台式麻辣凤爪锅"。与此同时,湊湊双点模式全国菜单新增 了湊湊王牌金卷肥牛、湊湊滑牛肉等多款肉品。在华南等区域,菜单亦同步新增了高原七彩土豆、鲜嫩 丝瓜尖、双色山药拼盘等当地特色蔬菜,体现了全国整合与区域化特色运营的结合。 近期,全国多地气温大幅下降,火锅消费迎来高峰期。在此背景下,港股上市的呷哺呷哺(00520.HK)动 作频频,备战消费旺季。 记者从公司获悉,11月3日,呷哺呷哺集团旗下中高端火锅品牌湊湊宣布,其首创的"甄选单点+欢乐畅 吃"双点模式已在全国130余家门店大规模上线。同时,湊湊还上新了"御品台式麻辣凤爪锅"有料锅底及 多款菜品,进一步加码模式与产品创新。 呷哺呷哺集团董事长贺光启表示,湊湊双点模式在全国范围内推广,旨在通过灵活的点餐形式,满足不 同消费场景下的多元需求。而此次模式推广的背后一方面依托集团近30年成熟的供应链体系,另一方面 凭借"产品创新+加量不加价"的双重策略,从锅底、菜品到消费体验进行全方位升级。 据介绍,湊湊于今年9月在北京、上海、江苏等城市的46家门店率先推出双点模式,多家门店位居当地 大众点评火锅热门榜前列。而湊湊本次全国上新的 ...
【真灼机构观点】小米(01810.HK):加量不加价的产品策略
Xin Lang Cai Jing· 2025-09-26 07:47
Core Insights - Xiaomi officially launched the Xiaomi 17 series smartphones on September 25, 2025, featuring the Qualcomm Snapdragon 8 Gen 5 processor, built on TSMC's 3nm process, with a peak frequency of 4.6GHz and a 10% reduction in power consumption compared to the previous generation [3] - The pricing strategy of "more for less" positions the Xiaomi 17 standard version starting at RMB 4,499, the 17 Pro at RMB 4,999, and the 17 Pro Max at RMB 5,999, effectively covering the high-end market segment priced between RMB 5,000 and 7,000, demonstrating Xiaomi's commitment to high-end product offerings [3] - In the innovation sector, Xiaomi improved the YU7 basic version's range from approximately 620 kilometers to 835 kilometers, maintaining the same price point, which enhances product competitiveness [3] - Xiaomi's founder, Lei Jun, emphasized the need for an investment of at least RMB 50 billion and a commitment of at least ten years for chip development [3] - Overall, Xiaomi is expanding its product line with a focus on value for money, which aligns with consumer expectations for Xiaomi products [3]
小米:全面对标 iPhone,“加量不加价” 硬刚到底
3 6 Ke· 2025-09-26 04:13
Group 1: Xiaomi Annual Speech and Product Launch - Xiaomi's annual speech by Lei Jun was divided into two parts: a speech segment and a product launch event for new devices [1] - The launch of the Xiaomi 17 series was notably earlier than previous years, occurring at the end of September, closely following the iPhone release schedule [2][3] Group 2: Xiaomi 17 Series Overview - The Xiaomi 17 series is positioned as a direct competitor to the iPhone 17, with a focus on high-end specifications and pricing strategies [2][3] - The Xiaomi 17 series includes three models: the standard version priced at 4499 RMB, the Pro version with a starting price reduced by 300 RMB compared to the previous model, and the Pro Max version priced at 5999 RMB, matching the iPhone 17 base model [3][4] Group 3: IoT Product Launch - Xiaomi introduced a range of IoT products, including the Xiaomi Pad 8 series and various home appliances, aiming to boost its IoT business amid changing market conditions [5] Group 4: Automotive Business Developments - Xiaomi's automotive segment did not introduce new models but launched a customization service for the YU7 model, offering personalized color and interior options [7] - The company aims to design 100 color options within three years, collaborating with top paint suppliers [7] Group 5: Market Position and Competitive Landscape - Xiaomi's smartphone market share has faced pressure due to reduced government subsidies, impacting sales performance [9][11] - The iPhone 17's pricing strategy, which offers increased storage at a lower price, poses a competitive challenge to Xiaomi [11] - Xiaomi's automotive strategy mirrors Tesla's success, with the YU7 and SU7 models positioned against Tesla's Model Y and Model 3 [12] Group 6: Production and Sales Projections - Xiaomi's automotive production is ramping up, with the YU7 achieving sales of 16,500 units in August, contributing to a total monthly sales of 36,400 units for both models [14][16] - The company anticipates delivering over 400,000 vehicles in 2025, maintaining a supply-demand imbalance [16]
“三杯”全亮相!雷军公布小米17标准版外观,今年加量不加价
Sou Hu Cai Jing· 2025-09-22 11:00
Core Viewpoint - Xiaomi is launching its 17 series smartphones, directly aligning its models with Apple's iPhone 17 series, skipping the 16 series altogether [1] Group 1: Product Features - The Xiaomi 17 standard version features a 6.3-inch flat display with ultra-narrow 1.18mm bezels, achieving a high screen-to-body ratio [3] - The device is 8.06mm thick, slightly thinner than the previous Xiaomi 15 model, and weighs 191g, maintaining the same weight as its predecessor [3] - The camera design is described as a standard 2x2 arrangement, with no significant improvements compared to the previous model, focusing enhancements on the chip and battery instead [5] Group 2: Technical Specifications - Xiaomi is globally debuting Qualcomm's first 3nm Snapdragon 8 Elite Gen 5 chip, with a battery capacity reportedly exceeding 7000mAh [7] - The device is expected to offer the best battery life in its class and supports 100W fast charging, with pricing remaining stable [7] Group 3: Product Positioning - Xiaomi 17 is marketed as the company's strongest standard flagship, while the 17 Pro and 17 Pro Max are positioned as the most advanced technology imaging flagships [9]