Group 1 - The core idea of the articles highlights the innovative integration of intangible cultural heritage (ICH) with modern consumer preferences, particularly targeting younger demographics in Yunnan [2][3] - By 2025, over 5.5 million people are expected to choose Yunnan for residence, driven by the appeal of "ICH + tourism" experiences [2] - The "Douyin Intangible Cultural Heritage Carnival" in Dali is set for November 2025, with a report indicating that over 6.5 billion intangible cultural heritage products were sold on Douyin e-commerce in the past year [3] Group 2 - The success story of Heqing silverware showcases the impact of digital transformation, with a 33% month-on-month increase in transactions and a 251% year-on-year growth in order volume [3] - The Dali Digital Heritage Box presents nine national-level ICH items through a digital format, enhancing user engagement with interactive features [3] - The transformation of traditional crafts, such as the creation of functional items from traditional "Wacat," reflects the emotional and practical needs of contemporary consumers [4]