二是推动文旅消费场景焕新。制定非遗工坊建设操作指南，引导非遗工坊提质增效，推出一批优质非遗 相关产品和服务。持续举办"非遗好物 国潮焕新"四季非遗购物月等活动，发布非遗好物，打造非遗市 集，推动非遗进景区、进街区，鼓励非遗产品进入商超、免税店销售，释放非遗消费潜力。举办中国时 尚产业盛典，持续打造时尚文化活动品牌，推动将优秀创意和中华优秀传统文化融入时尚设计，培育时 尚消费市场。指导自驾车旅居车营地提质增效，提高运营和服务水平，推动自驾车旅居车旅游和露营旅 游健康发展。引导各地进一步丰富城市漫步、乡村旅居、露营休闲等融合消费场景。组织开展文旅新业 态新场景对接行动，积极打造沉浸式体验、线上演播、数字艺术、电竞娱乐等文旅数智化新模式。 三是引导文旅消费活动出新。持续举办全国文化和旅游消费促进活动，围绕传统节日、法定假日及旅游 旺季等，支持各地推出赏冰乐雪、避寒避暑、文创市集等应季应景的产品和服务。举办"游购乡村"活 动，以"游"促"购"，为城里游客找去处，为乡村产品找出路。打造"跟着演出去旅行""跟着赛事去旅 行""跟着影视去旅行""跟着名著去旅行"等品牌，满足高品质、多样化、个性化的消费需要。支持举办 区域性 ...

Core Insights - Douyin's life service platform reported a significant increase in consumer spending during the National Day holiday, with various categories such as dining, accommodation, beauty, and fashion seeing substantial growth [1][2][3] Consumption Trends - The National Day and Mid-Autumn Festival holidays led to a surge in offline consumption, with group buying sales for local cuisine increasing by 76% year-on-year, autumn beverages by 57%, and accommodation by 50% [2] - Beauty and personal care group buying sales skyrocketed by 213%, while fashion items saw a 204% increase. Home furnishings and jewelry also experienced growth of 70% and 52%, respectively [2] - Family travel and gatherings drove a significant rise in dining consumption, with group buying sales for family meals increasing by 99% and group meals by 51% [2] Accommodation Insights - The hotel sector benefited from the holiday, with group buying orders for various types of accommodations rising over 50%. Guesthouses and inns saw a 75% increase, while budget, high-end, and comfortable hotels grew by 69%, 53%, and 49%, respectively [3] - Douyin's platform introduced a commission-free policy for hotel bookings to enhance service quality and user experience [3] Experience Consumption - Experience-based consumption became mainstream, with group buying orders for ancient towns and cities increasing by 299%. Orders for zoos and water parks rose by 196% and 152%, respectively [7] - Traditional crafts and cultural experiences, such as glassmaking and pottery, saw group buying orders increase by 270% and 206% [7] Popular Destinations - The top ten ancient towns and cities favored by users included Lijiang Ancient Town and Fenghuang Ancient Town, driven by short video and live streaming content [10] - Douyin's platform also highlighted popular scenic spots, with significant increases in group buying orders for various attractions during the holiday [13] Urban Consumption Patterns - Major cities like Shanghai and Beijing demonstrated strong consumer spending, with group buying sales for fishing, camping, and farm stays increasing by 142%, 69%, and 63%, respectively [11] - Douyin collaborated with local businesses to promote events and activities, enhancing the holiday experience and boosting local economies [12]

Core Viewpoint - The core of intangible cultural heritage (ICH) transmission lies in cultural inheritance, which is its intrinsic value. The focus should be on preserving and promoting cultural connotations rather than merely pursuing economic benefits through commercialization [1][2][4]. Group 1: Current Trends in ICH Transmission - There is a noticeable trend of excessive commercialization in ICH transmission, leading to the reduction of ICH to mere consumer symbols. This trend often overlooks the cultural value behind these traditions [1][3]. - Some regions have turned ICH projects into "internet celebrity check-in points" or "fast-moving consumer products," simplifying traditional skills into assembly line-style handcrafts, which diminishes the understanding of the historical and cultural significance behind these crafts [1][2]. - The focus on consumer-driven transmission can yield short-term economic benefits but ultimately erodes the cultural foundation of ICH, reducing it to hollow commercial gimmicks [1][4]. Group 2: Importance of Cultural Inheritance - Each ICH item carries specific cultural genes of a region or ethnicity, embodying the wisdom and spirit of ancestors. For instance, traditional opera forms like Peking Opera and Kunqu not only represent artistic expressions but also encapsulate traditional Chinese cultural values [2][3]. - Institutions like the Palace Museum are effectively using exhibitions, academic lectures, and documentaries to convey the stories behind ICH projects, enhancing public recognition and pride in traditional culture [2][3]. Group 3: Collaborative Efforts for ICH Transmission - Various organizations should take the lead in supporting ICH protection and transmission through policy support and funding, encouraging academic research and cultural exchange [3][4]. - ICH inheritors need to maintain cultural integrity while innovating transmission methods, utilizing new media platforms to showcase the production processes and cultural meanings of ICH [3][4]. - Society at large should engage in ICH cultural transmission through volunteer services and public awareness campaigns, with educational institutions and businesses playing a role in promoting ICH [3][4].

Core Insights - Douyin E-commerce released a report highlighting the booming sales of intangible cultural heritage (ICH) products, with over 6.5 billion units sold in the past year, driven significantly by live-streaming e-commerce [1][2] Group 1: Sales Performance - Live-streaming e-commerce has played a crucial role in the sales of ICH products, with 63% of sales coming from merchant live broadcasts [2] - More than 10 ICH merchants achieved sales exceeding 10 million yuan through live-streaming, showcasing the effectiveness of this sales model [2] - During the International Intangible Cultural Heritage Festival, Douyin E-commerce facilitated a sales event that generated over 400 million yuan on the first day [2] Group 2: Consumer Preferences - The report indicates a shift towards "active purchasing" behavior among consumers, with a 51% year-on-year increase in sales driven by Douyin's search function [5] - Douyin Mall contributed to a 42% year-on-year growth in sales of ICH products, highlighting the platform's effective product display and shopping experience [5] - The main consumer demographics for ICH products are the "post-90s" and "post-00s," with order shares of 38.9% and 21.3% respectively, indicating a growing recognition and willingness to consume ICH culture among younger generations [9] Group 3: Popular Products and Regions - Popular ICH products include handmade snacks, traditional pastries, and various traditional crafts, with specific regions like Jingdezhen and Foshan emerging as key production areas [6] - Major cities for ICH product purchases include Shanghai, Beijing, Chongqing, Guangzhou, and Chengdu, reflecting regional consumer preferences [6] Group 4: Future Outlook - Douyin E-commerce aims to leverage its platform to further promote and integrate ICH products into modern lifestyles, ensuring the revival of ancient cultural techniques among younger consumers [11]