【新春纪事】从工厂到秀场 安徽打造中国非遗消费新场景 近期，安徽省公布了首批"安徽省非遗美学消费空间"典型案例。这些入选空间以美学重构消费体验，推 动非遗从技艺工坊走向生活秀场、从古老技艺升级为时尚表达，以可触、可感、可消费的方式融入现代 生活场景，让非遗真正迈向"被体验"的新阶段。 2025年，安徽省文化和旅游厅印发《安徽省非遗特色产业高质量发展行动计划(2025—2027年)》。根据 规划，到2027年，安徽非遗特色产业规模将达到500亿元人民币，培育200家规上企业、50家亿元以上头 部企业，通过产业链延伸带动就业超200万人。(刘鸿鹤 付敏 安徽合肥报道) 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 来源：中国新闻网 ...

Group 1 - The core idea of the articles highlights the innovative integration of intangible cultural heritage (ICH) with modern consumer preferences, particularly targeting younger demographics in Yunnan [2][3] - By 2025, over 5.5 million people are expected to choose Yunnan for residence, driven by the appeal of "ICH + tourism" experiences [2] - The "Douyin Intangible Cultural Heritage Carnival" in Dali is set for November 2025, with a report indicating that over 6.5 billion intangible cultural heritage products were sold on Douyin e-commerce in the past year [3] Group 2 - The success story of Heqing silverware showcases the impact of digital transformation, with a 33% month-on-month increase in transactions and a 251% year-on-year growth in order volume [3] - The Dali Digital Heritage Box presents nine national-level ICH items through a digital format, enhancing user engagement with interactive features [3] - The transformation of traditional crafts, such as the creation of functional items from traditional "Wacat," reflects the emotional and practical needs of contemporary consumers [4]

Core Insights - The 2026 "Lego New Spring" special event aims to boost consumption during the Spring Festival, with significant online retail sales reported [1] Group 1: Consumption Trends - The online retail sales reached 989.73 billion yuan as of February 8, 2026, indicating a strong consumer demand during the festival [1] - New forms of consumer engagement, such as cloud exhibitions and live streaming, have been widely adopted, enhancing the online and offline shopping experience [1] - Online service consumption has seen a rise, with online dining and travel increasing by 11.5% and 5.3% respectively [1] Group 2: Supply Quality and Product Offerings - There is a focus on enhancing the quality of supply, particularly in staple goods, while also expanding the availability of specialty and high-quality products [1] - Local brands and e-commerce platforms are collaborating to promote unique products like Su embroidery and organic tea, accompanied by green packaging and low-carbon delivery services [1] Group 3: Cultural Integration - The event promotes traditional culture by integrating intangible cultural heritage with online consumption, featuring activities that highlight folk culture and national creative products [2] - The sales of national trend products, such as qipao and crafts, have surged by 179.7% and 55.9% respectively [2] Group 4: Market Expansion - The "Silk Road E-commerce New Year" initiative aims to connect global markets, introducing international products while promoting Chinese New Year culture [2] - The main venue in Gansu has created a "Silk Road E-commerce New Year Goods Zone," collaborating with various regions to showcase imported goods and local agricultural products [2]

Group 1 - The core viewpoint of the report highlights the diverse consumer choices in the "New Year goods" market, driven by trends such as "light cooking" for New Year's Eve dinners and the popularity of local specialties and smart home products [1][2][7][9] - From January 16 to 29, the transaction volume of New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2][6] - The sales of local specialty products exceeded 10 million orders during the New Year period, reflecting a 53% year-on-year growth, with items like sea cucumbers and camel milk powder gaining popularity [7] Group 2 - Smart home appliances saw significant growth, with orders for window-cleaning robots increasing by 209% and overall smart device sales rising by 72% due to consumer demand for home upgrades [9] - The trend of non-heritage and traditional products is on the rise, with orders for heritage-related items increasing by 43% and sales of time-honored brands growing by 70% [11] - Pet-related products also experienced a surge, with sales increasing by 83%, indicating a growing trend of including pet supplies in holiday preparations [13]

冰雪经济仍是"九九消费季"的重要内容，各地以冰雪资源为依托，推动文旅体商消费融合。2月7 日，抚顺市新宾满族自治县将在赫图阿拉城景区举办"抚顺·新宾第十届满族农庄过大年活动"，设置冰 雪娱乐项目，并举办雪地足球赛，引导更多消费者参与冰雪体验。 春节临近，各地以"年货"为主线，将商超卖场、传统大集等消费场所串联起来，形成集中采购场 景，并配套推出"满减"、折扣、补贴等优惠举措，帮助消费者"买得齐、买得省"。大商集团旗下大连地 区十余家店铺同步开启年货大集，百货、超市、电器卖场等多业态联动促销；盘锦在东北新发地农产品 供应链中心举办食材博览会和年货大集，设置农副产品区、年俗年味区、互动体验区，方便市民一站式 采买。 围绕节日消费需求，各地着力将民俗和非遗元素嵌入消费场景，通过展演和互动体验延长停留时 间、增加消费触点。营口举办"百业+非遗"老街促消费活动，京剧、营戏等非遗表演轮番上演，让游客 在逛街购物中感受传统文化魅力。 自2025年12月起，我省启动实施"九九消费季"，以传统"数九"民俗为时序提振冬季消费。2月4 日，"六九"已至。借力春节前消费集中释放的关键窗口期，全省多地密集推出系列促消费活动，涵盖年 货 ...

同期，广东省文化和旅游厅在全省举办"广货行天下 美食在广东"系列活动。（记者李纵） 本次活动推介各地非遗好物，发布惠民措施。非遗赶潮集设置"寻味中国年""华衣焕新颜""国风潮好 物"展区，来自15个省区市及香港、澳门的130余个非遗代表性项目现场展示展销。非遗代表性传承人走 进直播间，推广销售特色非遗好物，讲述保护传承故事。非遗年货购物月将持续至3月3日，各地推出一 批适宜春节期间消费的非遗好物、旅游线路和体验服务，推动非遗成为创新消费场景、激发消费活力的 新热点新动能。 人民日报广州1月26日电 2026年"非遗贺新春·寻味中国年"主题推广暨非遗年货购物月于26日在广东省广 州市启动。 各地将围绕"点亮中国灯""美食合家欢""非遗馆里过大年"等主题，在春节期间开展一系列特色活动，打 造非遗体验消费新场景，营造热烈、祥和、欢乐的节日氛围。由中央网信办网络传播局、文化和旅游部 非物质文化遗产司共同主办的"非遗贺新春·我的家乡年味浓"视频直播活动同步启动。 ...

Core Viewpoint - The launch of the "Intangible Cultural Heritage New Year Celebration: Taste of Chinese New Year" event in Guangzhou aims to promote cultural heritage and stimulate consumption during the Spring Festival [1][3]. Group 1: Event Highlights - The Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism has released the "Top Ten Intangible Cultural Heritage Activities" to guide New Year consumption [3]. - The event includes traditional activities such as flower markets across 11 districts, a fireworks display on New Year's Eve, and two lantern festivals showcasing local culture [4][5]. - A food map featuring intangible cultural heritage cuisine will be introduced, highlighting local food workshops and restaurants, allowing visitors to experience the city's culinary heritage [5]. Group 2: Cultural Engagement - The event will invite nearly 100 tourism bloggers and influencers from 20 countries to experience the festivities and share the warmth of "Guangzhou Year" with the world [7]. - The annual Guangfu Temple Fair will take place around the Lantern Festival, featuring cultural activities that showcase the essence of Guangfu culture [8]. - Various traditional customs and activities will be held during the Spring Festival, including lion dances and cultural performances, providing immersive experiences for visitors [10]. Group 3: Health and Innovation - The event promotes health through the introduction of "Guangzhou Four Seasons Intangible Cultural Heritage Banquet" and health promotion activities at cultural centers [11]. - Over a hundred new intangible cultural heritage products will be launched, reflecting the spirit of the Year of the Horse and aiming to create consumption hotspots [12][13]. - Innovations include collaborations between traditional brands and modern health trends, such as new plant-based beverages and health-focused food products [17][18].

人民财讯1月26日电，1月26日，2026年"非遗贺新春.寻味中国年"主题推广暨非遗年货购物月在广东省 广州市启动。非遗年货购物月将持续至3月3日，各地将推出一批适宜春节期间购买消费的非遗好物、旅 游线路和体验服务，推动非遗成为创新消费场景、激发消费活力的新热点新动能。 ...

活动现场，山西大学教授卫才华进行了《山西春节非遗民俗》整体推介，梳理山西非遗谱系与核心价 值。晋中市、应县、灵丘县以及洪洞大槐树景区、高平炎帝陵等景区结合地方特色，推介新春非遗民俗 活动与旅游产品，展示"资源"到"产品"的多样化实践。 此次推介会是"山西非遗消费艺术季(冬季)"的重要活动之一，是推动非遗从"活起来"到"火起来"的重要 举措。通过集中展示、精准对接和深度研讨，提升山西非遗可见度与影响力，推动非遗代表性项目与旅 游企业、市场渠道建立联系，促成合作意向。 山西省文旅厅相关负责人表示，此次推介会达成的多项合作意向，相关成果有望在春节文旅市场中落 地，为全省冬季文旅消费注入强劲的"非遗动力"。 2026年山西春节非遗民俗推介会：搭建平台 激活非遗消费潜力 中新网太原1月22日电 (刘小红)2026山西春节非遗民俗活动推介会21日在太原举办。该活动旨在搭建非 遗代表性项目、非遗代表性项目传承人与旅游市场的精准对接平台，探索非遗民俗活动转化路径，为旅 游产品注入文化内涵，激发文旅消费潜力。 2026山西春节非遗民俗活动推介会举办。山西省文化和旅游厅供图 此次活动由山西省文化和旅游厅主办，以"融合与发展"为主 ...

Group 1 - Wuhan's offline retail consumption reached 4.092 billion yuan during the first day of the New Year holiday, marking a year-on-year increase of 19.14% [1] - The number of transactions was 7.0482 million, up 21.46% year-on-year, while the number of consumers reached 6.3493 million, reflecting a 21.17% increase [1] - Various shopping districts in Wuhan saw vibrant New Year celebrations, with long queues at popular stores and engaging events attracting large crowds [1] Group 2 - The integration of intangible cultural heritage and art enhanced the festive atmosphere, with a 7-meter giant fire dance performance attracting significant attention [2] - Non-heritage activities contributed to increased foot traffic and sales, with clothing sales expected to exceed 9 million yuan on the first day of the New Year holiday [2] - Popular restaurants experienced high demand, with wait times exceeding one hour at new locations, indicating strong consumer interest in dining experiences [3] Group 3 - The Wuhan New Year International Consumption Season will last until February 2026, featuring a variety of activities across shopping, food, entertainment, and cultural sectors [3] - The local government aims to create appealing consumer environments to boost economic activity and enhance the city's vibrancy [3]