2026年武汉消费迎来"开门红"！武汉市商务局发布银联大数据显示，元旦假期首日，武 汉线下实体店消费金额达40.92亿元，同比增长19.14％；消费笔数704.82万笔，同比增长 21.46％；消费人次634.93万，同比增长21.17％。 元旦假期，武汉各大商圈新年热闹劲儿十足。武商MALL的LV门店前，不少市民选购 礼物送给自己和家人，等候的人群排起长队。武商梦时代的跨年夜余温未散，IP玩偶和机器 人舞者同台跳舞，国潮赛博电音、湖北大鼓轮番登场，"黄金发财树"打卡点前的队伍排了几 十米。楚河汉街的"马上发财"主题街区里，屈原广场的巨型财神装置成了年轻人的最爱，大 家举着"新年暴富"手牌合影，大学生小李笑着说："既喜庆又有仪式感，希望新的一年能一 切如愿。"走进武汉江宸天街，500平方米的千灯矩阵亮眼，8米高的巨型装置前围满了拍照 的人，24个特色摊位组成的国际庙会里，蚵煎仔、咖啡豆的香气混着东南亚小吃的味道，引 得人直咽口水。"跟着人群一起倒数的时候，感觉所有的疲惫都消散了。"带着家人来跨年的 市民王女士举着手机记录，镜头里全是璀璨灯火和笑脸。 据了解，武汉跨年国际消费季将持续至2026年2月，涵盖购物、 ...

Core Viewpoint - The Chinese government is enhancing consumer goods supply and demand adaptability to promote consumption, focusing on cultural and tourism products that resonate with consumers and foster cultural identity [1]. Group 1: Product Innovation - The government will support the introduction of high-quality cultural and tourism products, including awards for animation to stimulate innovation and the development of quality IP [1]. - Initiatives will include expanding the pilot scope for cultural creative product development and promoting "city gifts" to enhance quality and systematic growth [1]. - Events such as the China International Animation and Game Expo and the China International Brand Licensing Exhibition will be organized to facilitate brand authorization and product development [1]. Group 2: Consumer Experience Enhancement - The government aims to revitalize cultural tourism consumption scenarios by providing guidelines for improving non-heritage workshops and promoting high-quality related products and services [2]. - Seasonal activities like "Non-Heritage Goodies, National Trend Renewal" will be held to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [2]. - The government will guide the enhancement of self-driving and camping tourism services, enriching urban and rural leisure consumption scenarios [2]. Group 3: Consumer Activity Innovation - Nationwide cultural and tourism consumption promotion activities will be organized around traditional festivals and peak tourism seasons, offering seasonal products and services [3]. - Initiatives like "Travel with Performances" and "Travel with Events" will be developed to meet diverse consumer needs [3]. - The government will implement measures to attract more foreign tourists through tax refund policies and promote both domestic and inbound consumer needs in tourism products [3].

Core Insights - Douyin's life service platform reported a significant increase in consumer spending during the National Day holiday, with various categories such as dining, accommodation, beauty, and fashion seeing substantial growth [1][2][3] Consumption Trends - The National Day and Mid-Autumn Festival holidays led to a surge in offline consumption, with group buying sales for local cuisine increasing by 76% year-on-year, autumn beverages by 57%, and accommodation by 50% [2] - Beauty and personal care group buying sales skyrocketed by 213%, while fashion items saw a 204% increase. Home furnishings and jewelry also experienced growth of 70% and 52%, respectively [2] - Family travel and gatherings drove a significant rise in dining consumption, with group buying sales for family meals increasing by 99% and group meals by 51% [2] Accommodation Insights - The hotel sector benefited from the holiday, with group buying orders for various types of accommodations rising over 50%. Guesthouses and inns saw a 75% increase, while budget, high-end, and comfortable hotels grew by 69%, 53%, and 49%, respectively [3] - Douyin's platform introduced a commission-free policy for hotel bookings to enhance service quality and user experience [3] Experience Consumption - Experience-based consumption became mainstream, with group buying orders for ancient towns and cities increasing by 299%. Orders for zoos and water parks rose by 196% and 152%, respectively [7] - Traditional crafts and cultural experiences, such as glassmaking and pottery, saw group buying orders increase by 270% and 206% [7] Popular Destinations - The top ten ancient towns and cities favored by users included Lijiang Ancient Town and Fenghuang Ancient Town, driven by short video and live streaming content [10] - Douyin's platform also highlighted popular scenic spots, with significant increases in group buying orders for various attractions during the holiday [13] Urban Consumption Patterns - Major cities like Shanghai and Beijing demonstrated strong consumer spending, with group buying sales for fishing, camping, and farm stays increasing by 142%, 69%, and 63%, respectively [11] - Douyin collaborated with local businesses to promote events and activities, enhancing the holiday experience and boosting local economies [12]

Core Viewpoint - The core of intangible cultural heritage (ICH) transmission lies in cultural inheritance, which is its intrinsic value. The focus should be on preserving and promoting cultural connotations rather than merely pursuing economic benefits through commercialization [1][2][4]. Group 1: Current Trends in ICH Transmission - There is a noticeable trend of excessive commercialization in ICH transmission, leading to the reduction of ICH to mere consumer symbols. This trend often overlooks the cultural value behind these traditions [1][3]. - Some regions have turned ICH projects into "internet celebrity check-in points" or "fast-moving consumer products," simplifying traditional skills into assembly line-style handcrafts, which diminishes the understanding of the historical and cultural significance behind these crafts [1][2]. - The focus on consumer-driven transmission can yield short-term economic benefits but ultimately erodes the cultural foundation of ICH, reducing it to hollow commercial gimmicks [1][4]. Group 2: Importance of Cultural Inheritance - Each ICH item carries specific cultural genes of a region or ethnicity, embodying the wisdom and spirit of ancestors. For instance, traditional opera forms like Peking Opera and Kunqu not only represent artistic expressions but also encapsulate traditional Chinese cultural values [2][3]. - Institutions like the Palace Museum are effectively using exhibitions, academic lectures, and documentaries to convey the stories behind ICH projects, enhancing public recognition and pride in traditional culture [2][3]. Group 3: Collaborative Efforts for ICH Transmission - Various organizations should take the lead in supporting ICH protection and transmission through policy support and funding, encouraging academic research and cultural exchange [3][4]. - ICH inheritors need to maintain cultural integrity while innovating transmission methods, utilizing new media platforms to showcase the production processes and cultural meanings of ICH [3][4]. - Society at large should engage in ICH cultural transmission through volunteer services and public awareness campaigns, with educational institutions and businesses playing a role in promoting ICH [3][4].

Core Insights - Douyin E-commerce released a report highlighting the booming sales of intangible cultural heritage (ICH) products, with over 6.5 billion units sold in the past year, driven significantly by live-streaming e-commerce [1][2] Group 1: Sales Performance - Live-streaming e-commerce has played a crucial role in the sales of ICH products, with 63% of sales coming from merchant live broadcasts [2] - More than 10 ICH merchants achieved sales exceeding 10 million yuan through live-streaming, showcasing the effectiveness of this sales model [2] - During the International Intangible Cultural Heritage Festival, Douyin E-commerce facilitated a sales event that generated over 400 million yuan on the first day [2] Group 2: Consumer Preferences - The report indicates a shift towards "active purchasing" behavior among consumers, with a 51% year-on-year increase in sales driven by Douyin's search function [5] - Douyin Mall contributed to a 42% year-on-year growth in sales of ICH products, highlighting the platform's effective product display and shopping experience [5] - The main consumer demographics for ICH products are the "post-90s" and "post-00s," with order shares of 38.9% and 21.3% respectively, indicating a growing recognition and willingness to consume ICH culture among younger generations [9] Group 3: Popular Products and Regions - Popular ICH products include handmade snacks, traditional pastries, and various traditional crafts, with specific regions like Jingdezhen and Foshan emerging as key production areas [6] - Major cities for ICH product purchases include Shanghai, Beijing, Chongqing, Guangzhou, and Chengdu, reflecting regional consumer preferences [6] Group 4: Future Outlook - Douyin E-commerce aims to leverage its platform to further promote and integrate ICH products into modern lifestyles, ensuring the revival of ancient cultural techniques among younger consumers [11]