Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]