2月25日，新华每日电讯第7版"特稿"版整版刊发《新名片里看乡村新景——安徽乡村变革六记》。 （来源：市场星报） 近期，新华社安徽分社6路小分队分赴皖北、皖西、皖南等地区的6个乡村蹲点调研，在捕捉乡村新名片 中，感受数字时代中国乡村变革的新活力、新气象。 滑雪场：大别山里长出"冷经济" 冬日午后，在大别山区800多米海拔高的山窝窝里，3条长短不一的滑雪道依山而落，最长的高级道长约 1200米，白茫茫的雪场在阳光照射下显得愈发明亮。粉的、蓝的、绿的……身着不同色彩滑雪服的游客 们穿梭滑行，夹杂着不同地方口音，扮靓了雪场，更热闹了山村。 这里是大别山滑雪旅游度假区，位于安徽省六安市霍山县漫水河镇新铺沟村，在北京冬奥会举办后，当 地依托高海拔、低气温的地理环境招引外地企业投资所建。 "近年冰雪运动热潮从东北、华北等传统优势区域向全国范围南展西扩东进，让大家认识到，南方也可 以发展冷经济。"六安市文化和旅游局局长秦国伟说，六安抢抓机遇积极发展冰雪运动，通过项目落地 提速、发放文旅惠民消费券等方式支撑保障，已形成大别山滑雪旅游度假区、金寨莲花山滑雪场等多个 品牌。 村咖：乡野间的"诗与远方" 沿着"皖南川藏线"一路向西 ...

Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]