Core Viewpoint - The development of the ice and snow economy is gaining momentum across various regions in China, with significant government initiatives and events planned to enhance winter tourism and related industries. However, the industry faces challenges due to its seasonal and regional characteristics, necessitating a transformation for companies to achieve stable year-round operations [1]. Group 1: Industry Initiatives - The Heilongjiang Provincial Government has issued an implementation plan for a "100-day action" for winter tourism from 2025 to 2026, aiming to create a world-class ice and snow tourism destination [1]. - The 19th Xinjiang Winter Tourism Industry Trade Expo and the 2025 Xinjiang Hot Snow Festival will take place from November 14, 2025, to January 14, 2026 [1]. - Other provinces such as Jilin, Gansu, Liaoning, and Hebei are also introducing policies to encourage the development of the ice and snow industry, contributing to a growing interest in the capital markets [1]. Group 2: Strategies for Companies - Companies should focus on high-end ice and snow equipment, leveraging advanced technology to overcome seasonal dependencies. This includes developing mobile and easy-to-assemble snow-making machines for various climates and exploring export opportunities [2]. - The development of ice and snow derivative products through collaboration with well-known IPs can activate consumer potential, allowing companies to maintain sales even in off-seasons [3]. - Establishing a closed-loop ecosystem for ice and snow events, including training, regional competitions, and national finals, can help maintain operations year-round and mitigate seasonal revenue fluctuations [4]. - Companies can explore the health industry by offering packages that combine ice and snow sports with wellness services, thus increasing occupancy rates during off-seasons and attracting high-net-worth individuals [5]. Group 3: Overall Recommendations - Companies are encouraged to innovate technologically, empower products through IP collaborations, support operations with event management, and extend into the health sector to create a sustainable business ecosystem that operates year-round [5].

央视网消息：进入新雪季，冬奥小城张家口崇礼的各大雪场持续上新。依托得天独厚的滑雪资源与冬奥遗产优势，张家口的冰雪热 度不再局限于雪道之上，冰雪装备制造产业乘势崛起。 今天是新雪季的第一次滑行，时隔一年踏上雪道，马上就能找回这种在滑行中拥抱风雪的快乐。 能让雪友们如此尽兴，源于崇礼得天独厚的"冰雪家底"。这里的雪质干爽蓬松，9座大型滑雪场散落其间，219 条雪道纵横交错。无 论新手小白还是资深雪友，都能找到属于自己的冰雪乐趣。 而更让人心动的是崇礼的"冬奥基因"。雪友们不仅可以在雪如意脚下体验滑雪乐趣，还可以打卡奥运冠军同款雪道。新雪季"开 板"以来，这里累计接待游客已超8万人次，热度持续攀升。张家口的冰雪热不止于滑雪，距离这里60公里之外的冰雪装备制造也超 火。 一套专业的装备是安全滑雪的前提，这一套配齐足足有20公斤。其实，来张家口滑雪真的不用这么麻烦，这里的生产企业让大家可 以轻装上阵。你只需带着一颗热爱滑雪的心，这里从头到脚、从里到外，可以"一站式"配齐。 这个专注于滑雪装备的年轻品牌，2020年从北京搬迁到张家口。正是看中了这里的营商环境和成本优势，以及靠近崇礼这一巨大滑 雪消费市场的便利。短短5年， ...