2025年以来，"十五冬"场馆建设也进入关键期，我省灵活运用"省级投资+企业投资+赛区自筹+债券资 金"模式，统筹落实场馆及基础设施建设资金53.5亿元，不但保障沈阳王家湾冰上运动中心、抚顺龙岗 山雪上运动中心等重点场馆及配套设施建设，还兼顾了赛事需求与赛后可持续利用。 近年来，我省冰雪经济日渐升温，如何加大财政支持力度，把涉及旅游、体育、文化、制造、基础设施 等多个层面的系统工程做好，让"冷资源"火热，让"流量"变身"留量"？ "跳出'撒胡椒面'式的传统投入模式，转向聚焦重点、精准滴灌、全链布局的系统性支持。"日前，省财 政厅经建处处长王新宇告诉记者。2025年以来，省财政厅整合文旅体商等专项资金，推动形成覆盖冰雪 旅游、冰雪运动、场馆建设、冰雪装备、政府和金融协同的"五维"支持路径，支持我省构建冰雪经济高 质量发展的"四梁八柱"。 2025年6月，辽宁省文体旅产业专题招商活动期间，我省特别举行了"温泉""酒店""冰雪"主题项目签约 仪式，共签约15个项目，意向签约金额达73.18亿元。2025年，我省筹措1亿元支持冰雪旅游提质扩容， 重点支持品牌宣传、精品线路开发、旅游厕所改建等工作。2024—2025冰 ...

冰雪经济："冷资源"价值重构新增长极 20260204 摘要 冰雪经济作为一种"冷资源"转化"热经济"的模式，通过冰雪运动引 流、冰雪旅游变现、冰雪装备支撑和冰雪文化内核驱动内需增长，已成 为经济发展的新增长点。 国家对冰雪经济发展有明确规划，2030 年市场规模目标为 1.5 万亿元， 2027 年阶段性目标为 1.2 万亿元。2016 年至 2024 年，产业规模从 3,600 亿元增长到 9,800 亿元，年均复合增速达 21%，预示着后续项 目落地和财政支持力度加大。 冰雪运动参与人数快速增长，截至 2024-2025 冰雪季，全国居民参与 人数达 2.942 亿，参与率 20.61%，较上个冰雪季增加 2,744 万人，高 频深度消费者占比增加，消费预算在 500 元以上者过半，南方居民北上 意愿强烈，30-44 岁青壮年占比高。 冰雪产业链上游包括重资产基建和高毛利装备，截至 2024 年底全国有 2,678 个冰雪运动场地；中游以服务业为主，包括场地运营、教育培训、 赛事举办及冰雪旅游，23 至 24 年收入达 5,500 亿元，同比增长 58%；下游直接触达 C 端市场，消费群体约 3 亿人。 ...

Group 1 - The core viewpoint of the articles highlights the rapid development and increasing popularity of ice and snow sports in China, driven by government policies and initiatives aimed at promoting the ice and snow economy [2][3] - The State Council has issued opinions to stimulate the ice and snow economy, aiming to consolidate the achievement of engaging 300 million people in ice and snow sports and to develop a comprehensive ice and snow industry chain [2][3] - By 2027, the goal is to enhance the infrastructure for ice and snow sports, improve service levels, and increase the total scale of the ice and snow economy to 1.2 trillion yuan [3] Group 2 - The ice and snow equipment and gear industry is crucial for the development of ice and snow sports and the overall ice and snow economy, with China having established a comprehensive product system for ice and snow equipment [4][5] - There are currently six champion enterprises and 21 "specialized, refined, distinctive, and innovative" enterprises in the ice and snow equipment sector, indicating a growing industrial base [5] - The government encourages the expansion of ice and snow sports through grassroots initiatives and strategic development, focusing on regional cooperation and innovation to enhance participation, especially among youth [5]

Core Viewpoint - The article discusses the rapid growth of the indoor snow sports economy in southern China, highlighting how cities with little to no snowfall are becoming significant players in the ice and snow consumption market, driven by strong consumer spending power and innovative facility designs [4][5][6]. Group 1: Market Growth and Consumer Trends - Southern cities are emerging as active participants in the ice and snow economy, with over 563 million visits to indoor snow venues in 2024-2025, accounting for over 21% of total visits nationwide [4]. - The largest indoor ski resort, Shenzhen Qianhai Ice and Snow World, opened in September last year, attracting over 5,000 visitors daily within six months of operation [4]. - The target demographic includes affluent parents, with 19% of ice and snow consumers being families, as skiing is seen as a valuable investment in children's development [6]. Group 2: Economic Structure and Spending Patterns - The primary expenses in the ice and snow sector include ticket prices, which are around 420 yuan for four hours, and coaching fees ranging from 200 to 600 yuan per hour [5]. - Indoor ski resorts are integrated into larger commercial complexes, offering additional attractions such as water parks and hotels, thus enhancing the overall consumer experience [7]. - The trend of combining skiing with other leisure activities is evident, as facilities aim to extend the consumer experience beyond just skiing [8]. Group 3: Operational Challenges and Industry Dynamics - Indoor ski resorts face higher operational costs compared to outdoor resorts, with energy costs potentially accounting for nearly half of total operational expenses [11]. - The investment return period for indoor ski resorts is longer, estimated at 10-15 years, compared to 5-8 years for outdoor resorts [11]. - Despite the growth, some indoor ski resorts have exited the market, indicating the challenges in converting casual visitors into long-term customers [12]. Group 4: Policy and Industry Support - The Chinese government has introduced policies to promote the development of the ice and snow industry, including financial incentives to reduce operational costs for southern venues [9]. - The domestic production of snow equipment is increasing, with over 90% of conveyor belts and more than 60% of snow-making machines now produced locally, which is expected to lower costs [10].

冰雪经济已成为推动冬季旅游消费、丰富休闲产品供给的重要力量。 2025年以来，我国以冰雪运动推动冰雪经济发展的步伐日益加快，冰雪经济不断迈向全面扩容、全民共 享、全域联动、全链协同的新阶段，呈现出三个显著特征： 一是政策大力支持，发展格局初具形态。2024年11月份，国务院印发《关于以冰雪运动高质量发展激发 冰雪经济活力的若干意见》，顶层谋划出推动冰雪经济发展的"24条"。2025年10月份，国家发展改革委 发布第一批高质量户外运动目的地建设名单，黑龙江亚布力、北京延庆、河北崇礼、新疆阿勒泰等地依 托冰雪优势入选，展现出冰雪运动"南展西扩东进"的整体架构。如今，顶层设计、高端引领、梯次布局 的冰雪发展格局已初步成型。 二是"冰天雪地也是金山银山"，万亿元产业指日可待。在"带动三亿人参与冰雪运动"号召下，我国冰雪 运动人气持续高涨，2024—2025冰雪季，全国冰雪运动参与人数达2.92亿人，全国滑雪场累计接待客流 2.56亿人次。甚至打破了地域和季节的限制，南方人在家门口也能体验"冰天雪地"。冰雪运动贯穿大江 南北，冰雪经济更是横跨产业上下游。上游单板、造雪机等国产装备市场份额持续提升，下游雪场一站 式服务与 ...

Core Insights - The article discusses the booming ice and snow economy in Henan, driven by increased participation in winter sports and tourism, with a focus on sustainability and year-round engagement [3][4][6][10]. Group 1: Industry Growth and Trends - The ice and snow economy in Henan is experiencing significant growth, with over 150,000 visitors recorded in the last snow season [5]. - The government is actively promoting the development of ice and snow sports, aiming for a national ice and snow industry scale to exceed 1 trillion yuan by 2025 [6][18]. - The participation rate in ice and snow sports is projected to reach 20.61% by 2025, with 292 million residents expected to engage in these activities [6]. Group 2: Challenges and Concerns - Many ski resorts face operational challenges, with significant investments in infrastructure leading to high maintenance costs during off-seasons [8][9]. - The industry is experiencing product homogeneity, with many resorts offering similar basic services, which may reduce their appeal to returning customers [9]. - The reliance on seasonal weather conditions poses risks to profitability, as warmer winters can shorten the snow season [9]. Group 3: Innovations and Solutions - The industry is exploring ways to extend the ice and snow experience beyond winter, integrating activities like mountain biking and outdoor festivals to attract visitors year-round [10][22]. - Companies are diversifying their offerings, with some transitioning from equipment manufacturing to providing comprehensive solutions for ice and snow projects [16]. - The development of themed accommodations and packages, such as "stay and ski" deals, is enhancing the overall visitor experience and driving demand [12][13]. Group 4: Future Outlook - The government is implementing policies to support the ice and snow economy, including the issuance of consumer vouchers to encourage participation in winter sports [18]. - There is a strong emphasis on creating unique experiences that leverage local culture and natural resources, aiming to differentiate Henan's offerings from other regions [22][24]. - The focus is shifting towards building a resilient and innovative ecosystem that integrates various sectors, including culture, technology, and tourism, to sustain growth in the ice and snow economy [23][24].

Core Insights - The article highlights the transformation of China's ice and snow tourism from a niche experience to a mainstream activity, with projections indicating that by the winter of 2025-2026, the number of ice and snow tourists will reach 360 million, generating revenue of 450 billion yuan [1][2] - The government has set ambitious targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and over 1.5 trillion yuan by 2030 [2] - The ice and snow tourism market is increasingly driven by younger consumers, with significant participation from the post-90s and post-00s demographics, indicating a shift in consumer behavior and preferences [6][10] Industry Development - The ice and snow economy is characterized by a new development pattern of "north-south resonance, central rise, and east-west collaboration," which creates favorable conditions for the development of ice and snow tourism in Henan [2] - Henan has implemented a series of policies to promote ice and snow tourism and sports, positioning it as a key component of its cultural and tourism development strategy [4][5] - The "Winter Tour Central Plains: Hometown Henan" route has been recognized as a national-level ice and snow tourism boutique line, connecting major scenic spots and enhancing regional tourism appeal [5] Market Trends - Data shows that 74.8% of respondents are interested in ice and snow tourism activities, with a notable increase in frequency and spending on such activities [2] - The trend of younger consumers dominating the ice and snow tourism market is evident, with significant participation from the 18-35 age group, indicating a growing market potential [6][10] - The diversification of ice and snow tourism offerings, including urban ice rinks and themed parks, caters to various consumer needs and enhances accessibility [11][12] Infrastructure and Investment - Significant investments have been made in ice and snow tourism infrastructure, with over 200 million yuan allocated to develop comprehensive ice and snow tourism complexes in certain areas [9][10] - The establishment of professional ski resorts and the enhancement of existing facilities have improved the quality and appeal of ice and snow sports in Henan [9][10] - The development of ice and snow equipment manufacturing in Henan supports the local economy and reduces operational costs for ice and snow venues [14] Consumer Engagement - The integration of cultural elements with ice and snow activities, such as traditional crafts and performances, enhances the overall visitor experience and promotes local culture [12][13] - The rise of "ice and snow + culture" and "ice and snow + tourism" models reflects a trend towards cross-industry collaboration, meeting diverse consumer demands [14][16] - The increase in multi-day visits and related spending indicates a shift towards more immersive and extended tourism experiences in the ice and snow sector [15]

Group 1 - Harbin is becoming a global hub for the ice and snow industry, highlighted by events such as the 42nd Harbin International Ice and Snow Festival and the International Ice and Snow Economic Expo, attracting around 300 renowned companies from various countries [1][2] - The Italian company Ten Ice Group plans to establish its fourth global equipment center in China, indicating the country's growing importance as a core area for technology research and manufacturing in the ice and snow sector [2] - China's ice and snow tourism is shifting from "sightseeing" to "experiencing," creating significant market opportunities for high-end snowmobiles and all-terrain vehicles [1][2] Group 2 - The global ice and snow industry is witnessing increased collaboration, with Chinese companies exporting ice and snow landscape construction and mobile ice-making technology to countries like Kazakhstan and Saudi Arabia [2] - The ice and snow sector is seen as a platform for global business and innovation, with Finland's Rovaniemi city deepening cooperation with China in this field [3] - Harbin's industrial foundation and technological innovation are attracting international attention, with local institutions like Harbin Institute of Technology being recognized for their expertise and quality [4][5]

Group 1 - Harbin is becoming a global hub for the ice and snow industry, attracting international attention and investment opportunities [5][6] - The 2026 Harbin International Ice and Snow Economic Expo gathered around 300 renowned companies from various countries, showcasing advanced products like snowmobiles and all-terrain vehicles [2][3] - The Italian company Ten Ice Group plans to establish its fourth global equipment center in China, highlighting China's role as a core area for technology research and manufacturing in the ice and snow sector [3] Group 2 - China's ice and snow services are beginning to achieve "reverse output," with companies exporting ice landscape construction and mobile ice-making technology to countries like Kazakhstan and Saudi Arabia [5] - The global market for ice and snow equipment is expanding, with significant potential for cross-border event operations and international licensing of ice and snow intellectual properties [5] - Harbin's industrial foundation and technological innovation are attracting international interest, with local institutions like Harbin Institute of Technology being recognized for their educational and research capabilities [6][7]

Core Viewpoint - The 2026 Harbin International Ice and Snow Economic Expo highlights the opportunities and challenges for China's ice and snow sports equipment industry, showcasing advancements in domestic products and the potential to break foreign brand monopolies. Group 1: Industry Developments - The expo gathered ice and snow equipment companies from around the world, focusing on market opportunities [1] - Domestic manufacturers aim to increase market share and reduce reliance on imports, with significant breakthroughs in product development [1] - The number of companies in the ice and snow equipment sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from less than 5 billion to about 22 billion [3] Group 2: Product Innovations - Harbin Qianmao Xuelong Sports Equipment Co., Ltd. developed a specialized skiing board for the national team, utilizing aerospace-grade composite materials, priced at half of imported products [1] - Ice Snow Huan Tong Sports Equipment Technology Co., Ltd. launched 13 new products, including lightweight ski boards and helmets using aerospace-grade carbon fiber technology [2] - Heilongjiang Carbon Environment Composite Materials Co., Ltd. introduced carbon fiber ski boards and plans to expand into international markets [3] Group 3: Market Challenges - Despite advancements, domestic companies face challenges due to the established presence of foreign brands in the market [4] - High-end products are still dominated by foreign brands, indicating a need for continued innovation and integration within the supply chain [5] - Experts suggest that support for small and medium enterprises in terms of financing and policy is crucial for fostering innovation in the industry [5]