他们身上融合了都市的视野与乡土的情怀。城市的经历赋予他们专业技能与市场思维，懂得品牌打造、 社群运营与资源对接；而深入血脉的乡土记忆与文化认同，又使他们能真正理解乡村的肌理与人情。他 们同时又具备创新的胆识与务实的韧性，无论是研学旅行、直播电商，还是建设数字游民社区等，都敢 于将这些新概念、新业态引入乡村。而创业过程中的种种挑战——从打通物流"最初一公里"到推动乡亲 接受新标准——也锤炼着他们，让技术、资金、信息等城市要素能够以更高效、更人性化的方式流入乡 村。 要充分发挥返乡青年这一城乡"链接点"的优势作用，关键在于帮助他们找准在城乡之间的最佳位置，从 而释放两端潜力。 在乡一端，返乡青年应是乡土价值的挖掘者与提升者。他们不仅可将绿水青山、古厝民俗、传统技艺转 化为可体验、可消费、可传播的文旅产品或文化品牌，还要在延伸农文旅产业链上继续发力，发展田园 康养、乡村文创、乡村电商等产业。还可以通过创办乡村书屋、组织社区活动等形式，让乡村不再只是 生产空间，更是富有吸引力的文化生活和精神栖居之所。 "很多人觉得返乡创业是'逃离大城市'，其实不是的，这是'深耕新土壤'。家乡每一个微小的需求，都可 能是一个巨大机遇的 ...

借势湾区热潮，打造封开特色"圩日"品牌 1月1日，"封禺同游 乐在广信"——封开县农文旅融合推进"百千万工程"高质量发展活动在江口街道台洞村花塘举办。作为封开"文明集市·圩日"品牌的首场 活动，这场集吃喝玩乐于一体的"趁圩"盛宴，以本土圩日文化为根基、以农文旅融合为引擎，吸引了来自广州、深圳、佛山，以及广西梧州市等省内外2000 名市民游客到场参与，打响了封开特色文明集市常态化发展的"开门红"，让沉淀千年的岭南古都文脉焕发别样新"封"景。 据了解，此前，广州北京路举办的"文明集市促消费"系列活动，以"文化搭台、消费唱戏"的理念，串联全省33个县区优质资源，实现了文化传承与消费增长 的双向赋能，为各地探索农文旅商融合发展提供了鲜活范本。借鉴这一成功经验，封开县立足自身千年文脉底蕴与乡村振兴实践基础，打造"文明集市·圩 日"品牌，将传统圩日的烟火气与现代文明集市的多元业态深度融合，走出一条差异化发展之路。 "封开的圩日文化根深蒂固，县城逢2、5、8赶集，其他个别乡镇有自己的圩日，如南丰镇以3、6、9为圩日，平凤镇以4、7、10为圩日，这是刻在当地人生 活里的习惯。"活动主办方相关负责人介绍，不同于其他地区的临时集 ...

Core Viewpoint - The Guangdong Province has launched the "2026 Consumption Assistance Spring Action" to stimulate consumer demand and promote local products through a series of events and initiatives aimed at enhancing collaboration between production and consumption areas [2][22][24]. Group 1: Event Overview - The launch ceremony took place on December 29 at the Guangzhou Convention and Exhibition Center, featuring a two-day "New Spring Goods Festival" with over 300 participating enterprises showcasing thousands of products [3][4][10]. - The initiative emphasizes inter-provincial collaboration to boost consumption, inviting representatives from provinces like Heilongjiang, Henan, and Xinjiang for thematic promotions [7][8]. Group 2: Activities and Initiatives - Guangdong plans to organize 15 major online and offline activities from December to March, including the "Consumption Assistance Spring Action" and various promotional events targeting government agencies, state-owned enterprises, schools, and communities [11][28][30]. - The "Three Ones" project aims to create a flagship product, boost an industry, and benefit local residents, focusing on enhancing the quality and efficiency of consumption assistance [20][22]. Group 3: Thematic Promotions - The event featured thematic promotions from various provinces, highlighting local specialties and tourism resources, such as Heilongjiang's agricultural products and Xinjiang's diverse tourism offerings [38][54][56]. - Specific products promoted include Henan's garlic and spicy powder, and Chongqing's local delicacies, showcasing the region's agricultural strengths and cultural heritage [46][62]. Group 4: Consumer Engagement - The exhibition allows consumers to experience products firsthand, with opportunities for tasting, live broadcasts, and interactive activities, enhancing consumer engagement and driving sales [78][84][95]. - The "Faraway Goodies" consumption cooperation platform was introduced to improve market access for assistance products, supporting product innovation and quality enhancement [87][89][90].

【今日关注】 国家荔枝育种攻 关，定向破题赋 能产业发展 近日，国家荔枝 育种联合攻关 2025年度工作总 结会在海南省陵 水县成功举行。 本次会议由华南 农业大学主办， 国家荔枝良种重 大科研联合攻关 秘书处、海南省 农业科学院热带 果树研究所共同 承办，汇聚了全 国各荔枝产区的 南农晨读 | 红杉 似火_南方+_南 方plus 南方农村报 巢芮 制图 育种单位代表与 科研专家。与会 人员通过成果总 结、方向研讨、 任务部署等环 节，为我国荔枝 产业高质量发展 筑牢科技根基。 才华兑现倒计 时！首届大湾区 宠物盛典四大征 集最后冲刺 还在为宠物的可 爱瞬间无处分享 而心动？或是手 握行业研究成果 却缺少展示的舞 台？现在，机会 的大门正为您敞 开！2026年1月 15日至18日，首 届大湾区宠物行 业年度盛典将在 广州盛大举行。 作为盛会先声， 四大重磅征集活 动现已同步开 启，无论您是深 耕行业的专业人 士，还是创意满 满的宠物家长， 都有机会赢取丰 厚奖励、收获权 威认证，并登上 中国宠物行业的 顶级舞台！ 名木开展巡护、 拍摄、调查、清 理周边垃圾等志 愿服务，发现问 题及时上报古树 主管部门跟踪处 ...

齐鲁晚报·齐鲁壹点 张雅宁 12月25日，德城区政府新闻办召开德城区"十四五"发展成就系列主题新闻发布会农业农村局专场，党组 成员、副局长王保贞回答记者提问并介绍"十四五"期间德城区在片区建设方面所取得的成效。 近年来，德城区深入贯彻落实市委、市政府部署要求，立足"都市农业"特色，以"河美德韵"省级衔接推 进区为抓手，一体推进产城、城乡、农旅"三个融合"，乡村振兴齐鲁样板"德城实践"持续走深走实。 一、坚持村庄连片规划，把牢发展"定星盘"。以1个省级片区和2个市级片区为依托，研究编制覆盖全区 74个自然村的城郊农文旅生态片区整体规划，布局亲子互动、运动休闲、运河文化三大体验带，打造集 滨水休闲、非遗展演等于一体的农文旅融合发展方向。同时，严格落实五级书记抓乡村振兴责任，构建 市区联动、部门协同推进片区建设的工作体系，加强定期调度、及时解决问题，稳妥推进片区建设任务 落地落实。 三、坚持环境连片打造，擦亮生态"新底色"。一是狠抓生态廊道建设。沿线种植景观片林1750亩，马拉 松赛道、九龙郊野公园建成开放，"古风运河"风景道获评全省旅游风景道。二是狠抓基础设施改造。统 筹推进农村改路、改水、改厕等工作，修缮乡村道 ...

吴中区还率先建立覆盖"山水林田湖草"的全要素生态补偿机制，并创新"劳务代偿"等多元方式，让保护者受益。在此基础上，开展生态产品价值核算，绘 制全域生态地图，例如，初步测算金庭镇生态岛GEP达56亿元，让无形的生态价值有了可衡量、可展示的"价格标签"。 推动产业生态化，让绿色生产"融进去""转过来" 日前，《中国农村可持续发展报告（2015—2024年）》暨面向"十五五"农业农村绿色转型研讨会在北京举行。本次研讨会农业农村部遴选6个地区作全国 农村可持续发展优秀案例交流，苏州吴中区作为江苏省唯一代表受邀作经验分享。 作为农业农村部组织的国家级交流平台，本次会议汇聚了来自全国各地的行业专家、学者及实践先锋。会上，吴中区以"生态兴岛 茶果生金"为主题，系 统介绍了吴中区在生态敏感区域探索共同富裕的创新实践，重点展示了乡村振兴、农文旅融合、宜居乡村建设等方面的成效与经验，吴中"两山"转化实践 获全国推介。 筑牢制度体系化，让生态保护"硬起来""算得清" 保护离不开法治，发展离不开机制。吴中区推动出台了江苏省首部针对岛屿的专项法规《苏州市太湖生态岛条例》，构建了"1部条例+2套规划清单+2项 补偿考核机制"的"1+2+ ...

Core Insights - The meeting held in Guangzhou focused on promoting the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to enhance urban-rural regional coordination [1] Group 1: Economic Development - In 2024, the GDP of Xiaolan Town is projected to reach 58.64 billion yuan, with an expected annual growth rate of over 6% from 2023 to 2025, ranking 17th among the top 500 town economies in China [1] - The town has successfully transformed over 6,500 acres of low-efficiency industrial land, achieving a 90% occupancy rate for newly built "industrial transformation" factories [1][2] - A total of 171 new projects have been attracted, including 8 projects exceeding 1 billion yuan, with 18 returning projects from local entrepreneurs who previously invested elsewhere [1] Group 2: Industrial Upgrading - Xiaolan Town is developing a modern theme industrial park spanning thousands of acres, focusing on new industries such as artificial intelligence and low-altitude economy [2] - The town is optimizing and upgrading eight national-level traditional industrial clusters, with an expected total investment of nearly 7 billion yuan in technological transformation from 2023 to 2025, and an annual growth rate of 20.5% in industrial investment from 2021 to 2025 [2] Group 3: Environmental Improvement - Xiaolan Town has successfully eliminated all black and odorous water bodies within the region, achieving a 100% treatment rate for rural domestic sewage [2] - The town is committed to a comprehensive water pollution control initiative as part of the "Hundred Thousand Project," enhancing the ecological environment [2] Group 4: Cultural and Tourism Development - The town is leveraging the national intangible cultural heritage event, the Xiaolan Chrysanthemum Festival, to boost cultural tourism, with investments of 1.5 billion yuan in large agricultural and cultural tourism projects [3] - The recent Xiaolan Chrysanthemum Festival has generated over 270 million yuan in cultural tourism consumption, and the town has gained recognition as a significant baseball town following the successful hosting of the 15th National Games baseball events [3]

县域优品"热"起来、文旅场景"活起来"、非遗文创"潮"起来、民俗演艺"动"起来……12月19日，在广州 北京路，广东启动文明集市促消费系列活动。 在现场，"百千万工程"文明集市·粤飨集开业了，广东新供销北京路乡村振兴消费帮扶服务平台、广州 北京路消费帮扶馆等项目也在此签约。 而在一旁，省人力资源社会保障厅与全省24所技工院校联袂打造的"匠心点亮生活，技能促进消费"广东 省技工院校文明集市也正式启动，广大市民游客可以在此体验特色美食，感受南粤潮玩的创意。 "榄雕广绣广彩的体验很有意思，匠心巧手真让我们佩服。"正在广州参加"香港青少年走进广州技能交 流体验营"的50多名香港青少年和带队老师也来了。 据介绍，在文明集市促消费系列活动期间，精心打造了"百千万工程"三年成果展；组织潮汕英歌舞、陆 丰皮影戏等民俗表演，通过快闪等方式进行表演，吸引广大市民游客到广东乡村过大年、住民宿、品美 食、赏美景、购优品。 这是广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，10多项特色活动、超8类消费 场景贯穿集市，将文化惠民、文旅推介、消费促进、技能惠民有机结合。从12月19日到28日，系列活动 还按照"1场文明集市主 ...

Core Insights - The article discusses the "Civilization Market" initiative in Guangdong, which aims to promote consumption through cultural practices and local products, enhancing the connection between county-level products and urban markets [2][5]. Group 1: Event Overview - The "Civilization Market" event took place from December 19 to 28 in Guangzhou, featuring over 8 types of consumption scenarios and more than 10 unique activities, showcasing local products and cultural performances [2]. - The initiative is part of the "Hundred-Thousand-Million Project," which focuses on upgrading county-level industries from traditional products to cultural consumer goods [2][4]. Group 2: Economic Impact - The event has generated significant sales, with one business reporting over 10,000 yuan in revenue within the first day, indicating strong consumer interest and engagement [3]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, with an expected revenue of 17.3 billion yuan, reflecting the effectiveness of the initiative in driving consumer activity [5]. Group 3: Product Transformation - County products are being rebranded and marketed as cultural consumer goods, with examples including traditional teas and local snacks being presented with modern branding and health-conscious attributes [3][4]. - The integration of cultural elements into products, such as the transformation of intangible cultural heritage into collectible items, is enhancing their emotional value and market appeal [4]. Group 4: Marketing Strategies - The initiative includes a strong online presence, utilizing social media influencers and live streaming to promote products, thereby increasing visibility and driving sales [8]. - The event aims to create a seamless online and offline shopping experience, with services like home delivery and live broadcasts to engage consumers [3][8]. Group 5: Educational and Collaborative Efforts - Partnerships with local educational institutions are being established to enhance product design and branding, addressing the shortage of professional design talent in rural areas [4]. - The initiative also includes collaborative projects that connect urban and rural economies, fostering a sustainable development model for local products [7].

12月16日，广东省人民政府新闻办召开第七场"'十四五'广东成就"系列主题新闻发布会，主题为城乡区 域协调发展，邀请相关部门负责人介绍"十四五"时期，特别是"百县千镇万村高质量发展工程"（以下简 称"百千万工程"）实施以来，广东推进乡村全面振兴、促进城乡区域协调发展等情况。 这三年来，广东以头号力度深入实施"百千万工程"，构建指挥、工作、目标、政策、评价"五大体系"， 坚持以县域为切入点，因地制宜、一县一策，"五级书记"一起抓，县镇村一体推进，推动"百千万工 程"三年初见成效。57个县（市）GDP增速连续两年快于全省平均水平，县城人口实现整体净流入，县 域常住人口城镇化率由44.72%提升至46.48%，全省城乡居民收入比从2.41∶1缩小至2.31∶1。 县域经济迸发新活力▷▷ 15个主平台规上工业总产值突破1.2万亿元 广东实现高质量发展，最突出的短板在县。 "我们统筹推进强县产业与富民产业、传统产业与新兴产业，推动县域产业特色化、规模化、集聚化发 展。"会上，省委常务副秘书长，省委改革办、省"百千万工程"指挥办常务副主任许志晖做主发布。据 他介绍，区域产业协作和转移成效明显。广东在57个县（市）布局64 ...