● 本报记者 宋维东 调改重塑品牌优势 马年春节前，一场红红火火的新春好市集在沈阳中兴商业大厦方城中庭内举行，传统文化与新潮商业在 这里碰撞。市集上，非遗、文创、潮玩与民俗类摊位依次排开，众多市民和游客前来"赶集"，浓浓的年 味中透露着十足的烟火气。 中兴商业相关负责人日前在接受中国证券报记者采访时表示，近年来，公司聚焦品牌引领与业态创新， 多维度精准发力，进一步巩固区域优势地位，主业竞争力和盈利能力不断提升。面对零售业发展新趋势 和激烈的市场竞争环境，公司将坚持以"精耕细作、升级体验、品牌引领、服务先行"为工作抓手，巩固 调改成果，打造立体化营销生态，不断深化服务战略布局，构建优质消费服务供给体系，打造具有市场 竞争力的业态格局，树立零售业发展新标杆。 火热的市集经济，正是中兴商业大力推动商场调改，实现品牌升级、打造零售业创新标杆的缩影。"零 售业常变常新，我们必须精准把握消费需求变化和品类发展趋势，以灵活的头脑和创新的模式进行更多 的探索实践。"该负责人说，"公司要以调改焕新为契机，实现各业态融合发展、服务不断升级，构 建'以内容聚人气、以体验促消费'的运营生态。" 中兴商业大厦此次调改面积近2万平方米， ...

Core Insights - TANBOER successfully hosted the "Dance with Snow" event at the Jiangjun Mountain International Ski Resort in Xinjiang, showcasing new products and emphasizing the blend of fashion and outdoor functionality [1][9] - The brand is actively expanding its presence in the ice and snow market, having established itself in four major ski resorts, thus bridging professional sports and mass consumer appeal [8] Group 1: Brand Positioning and Events - The event featured a multi-dimensional approach through sharing, interaction, and challenges, aimed at unlocking the fun and styling secrets of winter outdoor activities [3] - TANBOER serves as the official apparel sponsor for the Chinese National Nordic Combined Ski Team and the Austrian Snowboard National Team, reinforcing its commitment to professional sports [5] - The brand's partnership with the International Ski Federation for the 2025-2026 season highlights its recognition in the international competitive arena [6] Group 2: Product Innovation and Technology - The new ski series embodies TANBOER's philosophy of "Being Friends with Nature," utilizing DERMIZAX technology for superior windproof, waterproof, and moisture-wicking properties [9] - The products feature 90% high-quality goose down and the TECH HEAT FLOW system, which efficiently manages heat and moisture, ensuring comfort during extreme conditions [9] - TANBOER's commitment to professional expertise and technological innovation is evident in its product offerings, aimed at enhancing user experience in outdoor activities [9]