Core Viewpoint - The ice and snow economy in China is experiencing significant growth, with Guangdong province emerging as a key player in this sector, particularly during the upcoming Spring Festival, as indoor snow venues become popular destinations for local residents and tourists [3][6][10]. Group 1: Market Growth and Economic Impact - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong benefiting from over 30 ice and snow venues and nearly 23,000 manufacturing enterprises [3][10]. - From 2016 to 2024, China's ice and snow industry scale is expected to grow from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [5][10]. - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [5]. Group 2: Consumer Behavior and Preferences - The "tropical snow country" concept in Guangdong is attracting a large customer base, with the province being the third-largest source of ice and snow tourists in China [6][7]. - Indoor snow venues are transforming skiing from a specialized sport into a popular lifestyle activity, appealing to families and young people seeking new experiences [8]. - The customer demographic at venues like Guangzhou's Hot Snow Miracle shows a balanced mix of local and external visitors, including tourists from Hong Kong, Macau, and Southeast Asia [7]. Group 3: Infrastructure and Venue Development - Guangdong has established over 30 ice and snow venues, with significant visitor numbers, making it a leading region for ice and snow tourism in China [6][10]. - The world's largest indoor ski resort, Qianhai Huafa Ice and Snow World, has seen over 1.3 million visitors within four months of operation [7]. - New outdoor snow venues are also being developed, such as the first large-scale outdoor real snow venue in Foshan, which is set to enhance the region's ice and snow offerings [12]. Group 4: Industry Supply Chain and Manufacturing - Guangdong is home to approximately 23,000 ice and snow equipment manufacturers, accounting for over 25% of the national total, indicating a robust supply chain for the ice and snow industry [10][11]. - The production of ice and snow equipment has seen a significant increase in domestic orders, with annual growth rates of 30-40% since the 2022 Beijing Winter Olympics [11]. - Companies are expanding their operations and enhancing production efficiency through technological upgrades, which is crucial for meeting the rising demand in the ice and snow market [11]. Group 5: Challenges and Future Directions - Despite the growth, the ice and snow industry faces challenges such as high operational costs, a lack of skilled professionals, and a tendency towards homogeneity in offerings [12][13]. - Experts suggest that companies should focus on cost control, talent development, and diversifying their offerings to include regional cultural elements and "ice and snow+" business models to ensure sustainable growth [13].

新华社哈尔滨2月6日电（记者刘赫垚、王帆、于也童）广袤的东北大地，涌动着冰雪经济发展热潮。黑龙江、吉林、辽宁立足得天独厚的冰 雪资源，推动冰雪旅游、冰雪运动、冰雪装备等全链条发展和系统性升级。冰雪经济的强劲增长动能持续释放，为新时代东北全面振兴注入澎湃 动力。 冰雪旅游全域精彩 夜幕下，长春冰雪新天地流光溢彩。"空中千米雪漂流"项目备受欢迎，游人乘着雪圈鱼贯而下，欢呼声、欢笑声此起彼伏。 吉林省不断打造冰雪旅游新场景、新业态，让"冷资源"加速转化为"热效应"。记者从吉林省文化和旅游厅获悉，预计2025至2026年冰雪季， 吉林省接待国内游客人次、游客出游总花费将实现同比双增长。 打开社交软件，不少网友分享自己在黑龙江省牡丹江海林市横道河子镇拍摄的"大片"。如今，小镇拥有民宿、餐饮、旅拍等各类经营主体， 热气球、雪圈滑道、雪地电音派对等项目，让冰雪观赏升级为互动体验。 "小镇特别'出片'，百年铁路与雪景融合，别有一番风味。"广东游客高月兰说，她前一天还在吉林旅游，得益于发达的交通网络，短时间内 能一览东北多地的冰雪风光。 这是横道河子风光（无人机照片）。新华社发（范峻辰 摄） "起鱼喽！"随着鱼把头一声吆喝，几 ...

Core Viewpoint - The article highlights the unexpected growth of the ice and snow sports equipment industry in Xiamen, a city with a tropical climate, driven by the Winter Olympics and innovation in product development [2][4]. Group 1: Company Performance - Xiamen Bieer Fiber Products Co., Ltd. has seen its products used by Olympic champions since the 2010 Vancouver Winter Olympics, with an expected export growth of 20% to 30% by 2025 [2]. - Xiamen Bote Sports Equipment Co., Ltd. reports that the North American market accounts for half of its export revenue, anticipating a growth of 12% to 15% by 2025 [2]. - Xiamen Cross-Country Man (Trade) Co., Ltd. expects a 30% to 40% increase in export revenue by 2025, maintaining stable growth in the European market [2]. Group 2: Export Data - Fujian Province's total export of ski equipment is projected to reach 220 million yuan in 2025, marking a 51.6% year-on-year increase [3]. - Exports of ski clothing are expected to reach 79.53 million yuan, growing by 30.1%, while ski boots and accessories are projected to grow by 51.7% and 26.3%, respectively [3]. - The main export markets for these products are Europe and North America, with export values of 110 million yuan and 78.44 million yuan, reflecting year-on-year increases of 31.9% and 110% [3]. Group 3: Market Drivers - The growth in the ice and snow sports equipment sector is attributed to the dual drivers of the Winter Olympics cycle and corporate innovation [4]. - The successful hosting of the Beijing Winter Olympics significantly boosted orders, with European clients increasingly recognizing the quality and reliability of Chinese supply chains [4]. - Companies are innovating to maintain competitiveness, such as Bote's development of smart helmets and lightweight ski poles, which enhance performance [4]. Group 4: Industry Trends - The Chinese ice and snow sports equipment industry is expected to exceed 1 trillion yuan by 2025, with continued growth anticipated in exports over the next three to five years [6]. - The demand for ice and snow equipment is recovering, driven by market conditions and product upgrades, enhancing order fulfillment capabilities [6]. - Despite the growth, challenges remain in building strong domestic brands, as high-end products are still dominated by Western brands [6][7]. Group 5: Brand Development - Companies like Bote are working on building their own brands, such as "CALT," to capture market share in the youth ice hockey protective gear segment [6]. - The brand "XCMAN" from Cross-Country Man is gaining recognition through social media, with exports expected to exceed 50% of the company's revenue by 2025 [7]. - Experts suggest that collaboration among government, industry associations, and enterprises is essential to enhance brand recognition and competitiveness in the global market [7].