Core Viewpoint - The "cold" sector in Zhejiang is experiencing a surge in activity and growth, showcasing the potential of the ice and snow economy in southern China, with significant increases in production and tourism related to winter sports [1][2][4]. Group 1: Company Developments - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a strong demand for its ski goggles, with orders for 2026 expected to increase by 61.8% for goggles and 14% for helmets [1]. - Ningbo Xueying Sports Equipment Technology Co., Ltd. reports over 20% growth in domestic sales, with full production capacity being utilized [1]. - Yiwu merchants are capitalizing on the ice and snow market by offering multifunctional shoes that can be used for both roller skating and ice skating, appealing to a wide range of consumers [2]. Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly growing, with a 930% increase in tourism orders for Anji during the recent New Year holiday [2]. - Daming Mountain Wansongling Ski Resort in Hangzhou is expected to see an increase in visitors this season, contributing to local economic growth [3]. - The total revenue for 150 guesthouses in the area surrounding the Xianshan International Ski Resort reached 17 million yuan, highlighting the economic impact of the ice and snow economy on rural revitalization [3]. Group 3: Industry Insights - By the end of 2025, Zhejiang is projected to have 26 ice and snow sports venues, including 18 ski resorts, leading among southern provinces [4]. - The 2025 Zhejiang Winter Cultural and Tourism Consumption Season aims to stimulate the economy with over 46 million yuan in vouchers and around 1,000 events planned [4]. - The integration of ice and snow sports into broader economic activities reflects a dual approach of policy activation and corporate engagement, fostering a vibrant and sustainable ice and snow economy [4].

Core Insights - The article discusses the transformation of a snow sports equipment company, Snow Eagle, which has successfully pivoted to the emerging market of pickleball equipment amidst challenges in the snow sports export market [1][2]. Group 1: Company Overview - Snow Eagle started as an OEM for ski gloves in 2002 and established its own brand in 2016, gaining traction with innovative products like heated ski boot bags and multifunctional sterilization backpacks [2]. - The company faced export market challenges due to international instability and trade wars, prompting a strategic shift towards pickleball equipment production [2][5]. Group 2: Market Opportunity - Pickleball, a sport combining elements of tennis, badminton, and table tennis, has seen a 35% annual growth in North America, with lower venue costs compared to badminton, making it accessible to a wider audience [2][6]. - The company has developed a range of pickleball products, including various types of paddles and balls tailored for different environments and skill levels [2][4]. Group 3: Community Engagement and Promotion - Snow Eagle has initiated community engagement through the establishment of pickleball clubs and organized competitions to promote the sport, aiming to increase public awareness and participation [4][6]. - The company has collaborated with local government and educational institutions to integrate pickleball into school curriculums and community activities, enhancing its visibility and popularity [6][7]. Group 4: Industry Impact - The rise of pickleball reflects a broader trend in China's sports manufacturing sector, shifting from a focus on price competition to creating demand through innovative products and services [7]. - Local government support has been instrumental in promoting pickleball, with initiatives to build facilities and train coaches, further solidifying the sport's presence in the region [6][7].