湖北京山：小网球"打"出产业链 激发经济活力 中新网湖北京山9月23日电 题：湖北京山：小网球"打"出产业链 激发经济活力 京山是全国唯一的"中国网球特色城市"。约60万人口中，网球爱好者达10万余人，其中青少年占近六 成。 作者 马芙蓉 成丽平 2025京山网球公开赛(简称"京网")20日至28日在湖北京山举行，来自美国、加拿大、菲律宾等20多个国 家和地区的130余名网球运动员挥拍竞技。京山由此成为中国首个承办国际职业网球赛事的县级市。 据了解，深厚的民众基础、触手可及的场地、亲民的价格，是网球运动在京山遍地开花的关键原因。 1983年，京山建成第一片标准沙土网球场，网球运动由此生根发芽。历经40余年发展，如今该市拥有 340余片网球场。市民在城区任意位置步行15分钟内，便能找到打网球场所。 近日，中新网记者走进京山，探访这座小城的网球故事。 2025京山网球公开赛举行开幕式。 张畅 摄 海内外网球爱好者纷至沓来 "赛事是检验京山网球能力的试金石。"李伟表示，如今京山几乎周周有赛事，练就了成熟的赛事运行体 系及组织能力。依托各类赛事，一批批运动员和爱好者"带着球拍游京山"。今年以来，京山以赛招商， 签约超 ...

Core Insights - Dezhou has been recognized as a leading manufacturing cluster for high-end sports equipment, with a total of 3,169 sports industry enterprises and an annual output value exceeding 45.8 billion yuan [1][2] - The city has developed into the largest production and research base for sports equipment in China, creating over a thousand industry standards and technical patents [1][2] - The local government has implemented strong policies to support the integration of sports manufacturing with events and consumer activities, aiming to build a "characteristic sports city" [2] Industry Growth - The sports equipment industry in Dezhou has seen significant growth, with a revenue growth rate of over 30% for large-scale enterprises in recent years [2] - Major companies such as Taishan Sports and Meilida have established themselves as leading brands in the industry, contributing to the city's reputation [2] - The city has outlined ten key tasks to promote the development of the sports equipment industry, ensuring a favorable policy environment [2][3] Event Hosting - Dezhou has hosted over 300 sports events this year, including international and national competitions, attracting more than 700,000 participants [4][6] - Upcoming events include the Dezhou Canal Marathon and the Provincial Mass Fitness Games, with over 200 additional events planned for the second half of the year [5][6] - The hosting of these events is seen as a critical step in the chain development of the sports industry, driving consumption and community engagement [4] Consumer Engagement - The sports manufacturing industry has enhanced the quality of sports products available to consumers, leading to a surge in sports participation and spending [6] - Dezhou ranks third in Shandong province for per capita sports consumption, with a total sports consumption scale of 10.894 billion yuan and an average expenditure of 1,967.83 yuan per person [6] - The shift in consumer behavior reflects a growing investment in health and wellness, with increased participation in various sports activities across demographics [6]

Core Insights - The article discusses the transformation of a snow sports equipment company, Snow Eagle, which has successfully pivoted to the emerging market of pickleball equipment amidst challenges in the snow sports export market [1][2]. Group 1: Company Overview - Snow Eagle started as an OEM for ski gloves in 2002 and established its own brand in 2016, gaining traction with innovative products like heated ski boot bags and multifunctional sterilization backpacks [2]. - The company faced export market challenges due to international instability and trade wars, prompting a strategic shift towards pickleball equipment production [2][5]. Group 2: Market Opportunity - Pickleball, a sport combining elements of tennis, badminton, and table tennis, has seen a 35% annual growth in North America, with lower venue costs compared to badminton, making it accessible to a wider audience [2][6]. - The company has developed a range of pickleball products, including various types of paddles and balls tailored for different environments and skill levels [2][4]. Group 3: Community Engagement and Promotion - Snow Eagle has initiated community engagement through the establishment of pickleball clubs and organized competitions to promote the sport, aiming to increase public awareness and participation [4][6]. - The company has collaborated with local government and educational institutions to integrate pickleball into school curriculums and community activities, enhancing its visibility and popularity [6][7]. Group 4: Industry Impact - The rise of pickleball reflects a broader trend in China's sports manufacturing sector, shifting from a focus on price competition to creating demand through innovative products and services [7]. - Local government support has been instrumental in promoting pickleball, with initiatives to build facilities and train coaches, further solidifying the sport's presence in the region [6][7].

Group 1 - The core viewpoint is that the surge in stock prices of sports-related companies, particularly Jinling Sports and Gongchuang Turf, is driven by the popularity of the Jiangsu City Football League, leading to significant stock price fluctuations and warnings of potential irrational trading behavior [1][6]. - Jinling Sports reported a cumulative stock price increase of 100.41% over five trading days, indicating severe abnormal trading fluctuations [1][2]. - The dynamic P/E ratio of Jinling Sports is -558.28, while the static P/E ratio is 141.35, and the P/B ratio is 4.94, reflecting the company's current market valuation amidst the stock price volatility [2]. Group 2 - Gongchuang Turf, another leading stock, also announced significant stock price increases and trading volume, highlighting the risk of irrational speculation [6]. - Gongchuang Turf's main business is artificial turf, with projected revenues of 2.052 billion yuan from leisure grass and 594 million yuan from sports grass in 2024, accounting for 69.93% and 20.25% of its main business revenue, respectively [6]. - The company holds the largest global market share in artificial turf, with its sports grass products widely used in social sports venues, although domestic football events do not significantly impact its operational performance [6]. Group 3 - The sports industry in China has seen growth from 2.9 trillion yuan in 2019 to 3.7 trillion yuan, with a CAGR of approximately 5.7%, driven by supportive policies and a youth consumer base [7]. - The total output value of sports competition and performance activities is projected to grow from 30.9 billion yuan in 2019 to 75.2 billion yuan by 2024, with a CAGR of around 23% [7][8]. - Recent government initiatives aim to streamline the approval process for sports events, enhancing the efficiency of event preparation and supporting the supply of quality sports projects [8].

Core Insights - Ningjin County in Shandong has become the largest commercial fitness equipment production base in China, holding over 70% of the domestic market share and exporting to more than 170 countries and regions [1][3] - The county has nearly 3,000 sports equipment companies, with an expected annual output value of 13.9 billion yuan in 2024 and over 40,000 employees, significantly boosting employment in the supply chain [3][4] - The local industry has developed a complete supply chain, allowing for efficient production processes where all components can be assembled within the county [4][6] Industry Development - The fitness equipment sector has shifted from being primarily export-driven to increasingly focusing on the domestic market, reflecting growing domestic demand [8] - Companies in Ningjin are expanding their product lines to include snowmobiles and simulated ice equipment, responding to market needs [6] - The production capacity of a local company is approximately 1,300 units per day, with a quarterly sales revenue exceeding 200 million yuan, showing a 90% increase in domestic sales and a 40% increase in international sales [9] Technological Innovation - The industry is investing heavily in research and development of smart sports equipment and participating in the formulation of international standards [12][14] - A sports industry park in Shandong is home to a national sports equipment engineering technology research center and has produced around 200,000 bicycles and 20 million square meters of artificial turf annually [12][14] - Chinese companies are increasingly providing integrated solutions for global sports users, enhancing their capabilities in both domestic and international markets [16] Market Recognition - Chinese sports equipment manufacturers are gaining recognition from international sports organizations, becoming designated suppliers for various events [18] - The sports industry in China has accelerated its development over the past decade, with companies focusing on upgrading production and diversifying product offerings [19]

Core Viewpoint - Jinling Sports reported a significant decline in revenue and net profit for the fiscal year 2024, attributing the downturn to a sluggish market economy and a decrease in event-related sales [1][2] Financial Performance - In 2024, the company achieved an operating income of 374 million yuan, a year-on-year decrease of 27.30% [1] - The net profit attributable to shareholders was 2.676 billion yuan, reflecting a year-on-year decline of 60.42% [1] - The net profit after deducting non-recurring items was 491.16 million yuan, with a decline rate of 88.97% [1] Business Strategy and Future Outlook - The company is focusing on stabilizing its existing business while gradually realizing the value of new business segments [2] - Jinling Sports is addressing underperforming projects and enhancing the synergy among its joint ventures [2] - The company aims to capitalize on the recovery of sports events and consumer spending, particularly in sports equipment manufacturing, sports information technology, and sports consumption services [2] - Jinling Sports plans to develop a brand matrix for sports consumption, targeting the establishment of a century-old national sports brand for China [2] - The company is exploring growth points in the 2C business model while maintaining its 2B operations, focusing on horizontal expansion of sports equipment products and vertical integration of the sports industry chain [2]