央视网消息：这个冬天，从北方到南方，冰雪运动丰富多样，从传统冰雪项目到层出不穷的"冰雪+"新场景，冰雪运动消费市场火热。技 术赋能、装备升级、适龄化产品改造，让冰雪运动更便捷、更安全。吉林长春今年新开设了城市滑雪场地，让滑雪爱好者在家门口就能滑雪。 "无门槛"冰雪运动激发消费新需求 在长春市伊通河畔的肆季南河岸线公园，有一条全长5.7公里的雪道，这里是全国首创的城市灯光越野滑雪场地。 肆季南河越野滑雪道是吉林长春今年新开设的城市滑雪场地，过去滑雪爱好者可能需要驱车一小时才能到达市郊滑雪，如今步行或者乘坐 公共交通就能抵达。这条新建城市雪道，不仅降低了冰雪运动场地的"门槛"，更带动了国产装备制造、目的地运营、旅游服务等全产业链的蓬 勃发展。 此外，吉林的冰雪装备制造企业也将目光投向海外。在长春，一家体育用品器材公司的冰刀鞋生产线正满负荷运转，订单覆盖全球20多个 国家和地区。 吉林化纤集团碳纤维滑雪板生产负责人 岳志军：重量上，我们的产品已经较传统的滑雪板减轻了20%以上，使用者对它操控的精确度会 很高。 拼科技 争出海 冰雪装备加速"走出去" 在冰雪装备产业链上，技术创新正成为撬动产业升级的关键支点。吉林的一 ...

Core Insights - The 2026 Harbin International Ice and Snow Economic Expo, which recently concluded, attracted around 300 well-known enterprises from over 20 countries and regions, indicating the significant impact of China's initiative to engage 300 million people in winter sports, translating consumer enthusiasm into manufacturing strength [9][11]. Industry Overview - The expo showcased a full industrial chain of ice and snow equipment, highlighting the rise of domestic brands in the ice and snow industry. Notable innovations included color-changing ski goggles developed by Harbin Institute of Technology, which can adapt to extreme cold conditions [10][11]. - The 2023-2024 winter season saw participation in various ice and snow sports reach 264 million people, with over 385 million visits for ice and snow leisure tourism, establishing a solid foundation for ice and snow sports in China [10]. Market Dynamics - The expo introduced the "Ice and Snow Economy Full Industry Chain Map," which visually represented the entire industrial chain from equipment manufacturing to tourism and cultural services, facilitating investment cooperation in the ice and snow economy [11]. - Global ice and snow giants are shifting from merely selling products to conducting research and production in China, driven by the country's vast market potential and favorable innovation environment. For instance, the Italian company, which holds a 60% share of the global market, plans to establish its fourth global equipment center in China [13][14]. Future Prospects - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, as outlined in a recent policy document. Local authorities in Harbin are focusing on developing five specialized industrial chains and creating four industrial clusters [14]. - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has created historic opportunities for China's ice and snow equipment manufacturing industry, transforming "cold resources" into a "hot industry" [14].

Core Insights - The winter sports economy in Zhejiang is experiencing significant growth, with companies in the region reporting increased orders and production capacity for winter sports equipment [1][2][3][4] Group 1: Company Performance - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a 61.8% year-on-year increase in ski goggles orders for 2026 and a 14% increase in ski helmet orders [1] - Ningbo Xueying Sports Equipment Technology Co., Ltd. reported over 20% growth in domestic sales, with full production capacity being utilized [1] - The Daming Mountain Wansongling Ski Resort expects an increase in visitor numbers this season, building on a record of 140,000 visitors in the previous season [3] Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly rising, with a 930% year-on-year increase in tourism orders for Anji during the recent New Year holiday [2] - The introduction of multifunctional shoes that can switch between roller and ice skating has attracted consumers, reflecting innovative product development in the market [2] - The Zhejiang Provincial Sports Bureau reported that by the end of 2025, there will be 26 ice and snow sports venues in the province, with 18 ski resorts, leading in the southern region [3][4] Group 3: Government Initiatives - The launch of the 2025 Zhejiang Winter Cultural and Tourism Consumption Season includes over 1,000 cultural and tourism activities, with an expected issuance of over 46 million yuan in consumption vouchers [4] - The collaboration between government policies and enterprises is fostering new opportunities in the ice and snow industry, contributing to a vibrant and growing economic landscape [4]

Core Insights - The Harbin International Ice and Snow Economy Expo showcased China's efforts to engage 300 million people in winter sports, indicating a shift from tourism consumption to manufacturing strength in the ice and snow industry [2][4][6] - The expo featured 300 renowned companies from over 20 countries, highlighting the growing domestic capabilities in ice and snow equipment manufacturing [2][6] Industry Developments - The 2023-2024 winter season saw 264 million participants in various ice and snow sports and over 385 million people engaged in ice and snow tourism in China, demonstrating a solid grassroots foundation for winter sports [4] - The expo introduced a comprehensive "ice and snow economy industry chain map," illustrating the entire industry chain from equipment manufacturing to tourism and cultural services [4][6] Technological Innovations - Harbin's local universities and research institutions presented 80 ice and snow technology transformation achievements, including advanced products like deep-sea exploration devices and ice sculpture robots [4] - Innovations such as color-changing ski goggles developed by Harbin Institute of Technology were showcased, featuring Bluetooth technology and automatic lens adjustment [2][4] Market Trends - Chinese companies are increasingly exporting ice and snow technology, with firms like Ma Die Er Group and Hai Rui Ice and Snow exporting landscape construction and mobile ice-making technologies to countries like Kazakhstan and Saudi Arabia [6][7] - Global ice and snow giants are shifting from merely selling products to developing and manufacturing in China, as seen with brands like TPR and Italian Tianbing Group planning to establish R&D centers in China [7][9] Future Outlook - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, supported by local initiatives to cultivate specialized industrial chains [9] - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are expected to further enhance the ice and snow equipment manufacturing industry in China [9]

Group 1 - The first Harbin International Ice and Snow Economy Expo attracted over 300 enterprises from more than 20 countries and regions, showcasing a blend of ice and snow art with advanced technologies like unmanned snow removal machines and solid-state batteries [1] - The expo highlighted China's goal of engaging 300 million people in ice and snow sports, indicating a shift from cultural tourism consumption to manufacturing strength in the supply chain [1] - The event featured 80 ice and snow technology transformation achievements from 29 local universities and research institutions, demonstrating the integration of technology into the ice and snow economy [2][4] Group 2 - The Chinese ice and snow sports participation reached 264 million people, with over 385 million people engaging in ice and snow leisure tourism, indicating a strong grassroots foundation for the industry [4] - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, with local authorities in Heilongjiang and Harbin developing specialized plans to cultivate five key industrial chains [3] - Domestic brands are rising, with companies utilizing aerospace materials to innovate products like carbon fiber ski helmets, showcasing a collaborative approach between academia and industry [4] Group 3 - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a trend towards localization [6] - Global ice and snow giants are planning to set up significant manufacturing centers in China, which will not only support local ice and snow sports development but also extend their reach to Southeast Asia and Japan [6] - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has positioned China as a historical opportunity for the ice and snow equipment manufacturing industry [7]

Core Viewpoint - The "cold" sector in Zhejiang is experiencing a surge in activity and growth, showcasing the potential of the ice and snow economy in southern China, with significant increases in production and tourism related to winter sports [1][2][4]. Group 1: Company Developments - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a strong demand for its ski goggles, with orders for 2026 expected to increase by 61.8% for goggles and 14% for helmets [1]. - Ningbo Xueying Sports Equipment Technology Co., Ltd. reports over 20% growth in domestic sales, with full production capacity being utilized [1]. - Yiwu merchants are capitalizing on the ice and snow market by offering multifunctional shoes that can be used for both roller skating and ice skating, appealing to a wide range of consumers [2]. Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly growing, with a 930% increase in tourism orders for Anji during the recent New Year holiday [2]. - Daming Mountain Wansongling Ski Resort in Hangzhou is expected to see an increase in visitors this season, contributing to local economic growth [3]. - The total revenue for 150 guesthouses in the area surrounding the Xianshan International Ski Resort reached 17 million yuan, highlighting the economic impact of the ice and snow economy on rural revitalization [3]. Group 3: Industry Insights - By the end of 2025, Zhejiang is projected to have 26 ice and snow sports venues, including 18 ski resorts, leading among southern provinces [4]. - The 2025 Zhejiang Winter Cultural and Tourism Consumption Season aims to stimulate the economy with over 46 million yuan in vouchers and around 1,000 events planned [4]. - The integration of ice and snow sports into broader economic activities reflects a dual approach of policy activation and corporate engagement, fostering a vibrant and sustainable ice and snow economy [4].

Core Insights - The global demand for snow sports products, particularly from Yiwu, is surging, with a notable 40% year-on-year increase in ski goggles sales for 2024 [1][2] - Yiwu's snow sports products are primarily exported to foreign markets, with 90% of customers located abroad, mainly in Russia and Europe [2][3] - The overall export value of snow sports equipment from Yiwu has seen a dramatic increase, with ski goggles exports rising by 138% and overall winter sports equipment exports increasing by 120% in the 2025 winter season [2] Market Dynamics - The majority of foreign customers are large wholesalers who purchase in bulk and distribute to local retailers [2] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with Yiwu contributing over 30% of the export share [2][3] - The logistics system in Yiwu is highly efficient, allowing for quick order fulfillment, with domestic orders taking about 7 days and international orders around 15 days [3] Industry Growth - The rise of the ice and snow industry in Yiwu is attributed to early market recognition by merchants, particularly following the Beijing Winter Olympics [3] - The production model in Yiwu is characterized by a "1-hour production circle," enabling rapid response to orders and cost reduction [3] - Merchants are increasingly focusing on product innovation, with features like anti-fog and UV protection being integrated into ski goggles [5] Future Outlook - Merchants plan to expand their product offerings to meet diverse customer needs, with a focus on professional sports markets [6] - The industry is transitioning from mass production to intelligent manufacturing, emphasizing quality and innovation [5] - Yiwu's integration of AI and trade data is expected to enhance market trend analysis and product design optimization for small and medium enterprises [5]

Core Viewpoint - The article highlights the transformation of the ice and snow industry in Heilongjiang, China, focusing on innovation-driven manufacturing and the shift from traditional production to intelligent and quality-oriented manufacturing. Group 1: Industry Transformation - Heilongjiang is experiencing a significant industrial upgrade in its ice and snow sector, moving from "manufacturing" to "intelligent manufacturing" and "quality manufacturing" [1][7]. - The province's unique resources and solid industrial foundation are contributing to the growth of the ice and snow economy, creating lasting core momentum [7]. Group 2: Company Innovations - Qianmao Xuelong Sports Equipment Co., Ltd. has seen its order volume increase to over three times that of previous years since 2022, reflecting a successful shift in domestic equipment production [3]. - The company has developed innovative products such as ice skates with new blade structures and land training boards that break seasonal limitations, showcasing a commitment to quality and innovation [3][5]. - Tianxingjian Sports Technology Co., Ltd. has introduced a four-season intelligent skiing machine that allows for year-round indoor training, enhancing accessibility for young athletes [5]. - Bosideng (Harbin) Technology Co., Ltd. has implemented smart manufacturing processes, creating over 200 jobs locally and improving production efficiency through automation [5][6].

Core Viewpoint - The ice and snow economy is experiencing significant growth, driven by increasing consumer interest and supportive government policies, with projections indicating a thriving market by 2025 [1][6]. Industry Growth - The ice and snow industry is expected to see a substantial increase in demand, with ski goggles orders projected to grow by 61.8% and ski helmet orders by 14% by 2026 [3]. - The 2024-2025 snow season is anticipated to generate a total consumption amount of 786.13 billion yuan across ski resorts, with a 27.97% increase in spending within a two-kilometer radius of these resorts [10]. Policy Support - The Chinese government has issued several policies to promote the development of the ice and snow economy, including the "Opinions on Stimulating the Vitality of the Ice and Snow Economy" and initiatives to boost consumption [6]. - The 2025 Central Economic Work Conference emphasized the importance of domestic demand and the expansion of quality goods and services, providing a clear direction for the ice and snow economy [6]. Regional Developments - Yiwu, known as the "world supermarket," is experiencing a surge in orders for ice and snow products, such as ice skates and ski goggles, due to the onset of the ice and snow season [7]. - The Shengxianli International Ski Resort in Hangzhou welcomed nearly 70,000 visitors last season, generating revenue of 20 million yuan, indicating a growing trend in winter leisure activities [8]. Technological Advancements - The ice and snow equipment sector in China is witnessing advancements in self-research capabilities, with breakthroughs in key areas such as carbon fiber ski boards and indoor ski simulators [15]. - Companies like Taishan Sports are developing innovative products, including big data ski simulators and proprietary ice sports safety mats, enhancing the technological support for ice and snow sports [17]. Industry Ecosystem - The Chinese ice and snow industry encompasses a complete ecosystem, from resource development and equipment manufacturing to service operations and consumer spending, indicating a well-rounded market structure [10]. - In Shandong, over 100 ice and snow equipment manufacturing companies have formed clusters that include facilities for ice and snow venues, competition gear, and leisure equipment, showcasing the region's robust industry growth [22].

Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry expected to surpass 1 trillion yuan, reaching 10,053 billion yuan by 2025 [2] - The demand for snow sports equipment is rising, with Zhejiang Yuanjing Sports Goods Co., Ltd. anticipating a 61.8% increase in ski goggles orders and a 14% increase in ski helmet orders for 2026 [4] - The ice and snow economy is supported by government policies aimed at promoting winter sports and boosting consumption [8] Industry Growth - The 2024-2025 snow season saw ski resorts in China generating a total consumption of 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts, positively impacting surrounding retail, transportation, and dining sectors [6] - The construction of the 27th Harbin Ice and Snow World is in its final stages, indicating ongoing investment in the ice and snow tourism sector [10] Policy Support - The Chinese government has issued several policies to support the development of the ice and snow economy, including the "Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development" and initiatives to promote ice and snow consumption [8] - The 2025 Central Economic Work Conference emphasized the importance of domestic demand and the expansion of quality goods and services, providing a framework for the growth of the ice and snow economy [8] Industry Ecosystem - The Chinese ice and snow industry encompasses a complete ecosystem, including upstream resource development, equipment manufacturing, midstream services and operations, and downstream consumption and derivative economies [10] - The current trends of industry upgrading, integration, and policy empowerment are driving the continuous release of vitality in the ice and snow economy, making it a key engine for boosting consumption and promoting high-quality regional development [10]