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高质量办会兴城 八桂文旅绽芳华
Guang Xi Ri Bao· 2025-11-23 02:50
六年耕耘,盛会如纽带串联起各地特色资源,桂林、柳州、北海、崇左、南宁、梧州依次成为文旅 高质量发展的舞台主角,以点带面激活全区文旅发展新动能。 办一场会兴一座城 办好一场会,激活一座城。近年来,各地通过承办广西文化旅游发展大会,集中整合项目、资金、 土地、政策等要素,聚焦招商引资、项目建设、旅游环境、城市风貌等进行重点突破,打造了一批新业 态、新项目、新景区、新品牌,文旅实力大增、魅力大涨。 前不久,桂林龙胜龙脊梯田迎来观赏季,层层梯田像金色的绸缎铺展开来,吸引众多外国游客前来 观光游览。"这里真的太美了,有点后悔没有早点来!"一位匈牙利游客不禁感慨。 作为首届广西文化旅游发展大会承办地,桂林按照"世界眼光、国际标准、中国风范、广西特色、 桂林经典"要求,高质量、高标准、高水平打造世界级旅游城市,打造了龙脊梯田、漓江、灵渠、遇龙 河等一批高品质旅游品牌,国际知名度不断提升。今年前三季度,桂林接待入境过夜游客105.19万人 次,同比增长81%。 柳州借助承办大会的机遇,精心打造了22个重点文旅项目,推进两个"百亿大投资"。如今,百里柳 江、窑埠古镇、螺蛳粉特色小镇、程阳八寨景区等精品文旅项目,已成为柳州的靓丽 ...
地方国资文旅集团为何总是一地鸡毛?
3 6 Ke· 2025-05-20 08:37
Core Viewpoint - The local tourism companies in China, once considered prestigious, are now facing significant financial losses and operational challenges, raising questions about their management and sustainability in the current market environment [2][12][26]. Financial Performance - Guilin Tourism reported a net loss of 200 million yuan in 2024, accumulating losses of nearly 1 billion yuan since 2020 [2][3]. - Qujiang Cultural Tourism incurred a loss of 131 million yuan in 2024, with total losses nearing 600 million yuan over three years [2]. - Zhangjiajie experienced a net loss of 582 million yuan in 2024, with cumulative losses exceeding 1.3 billion yuan over five years [2][10]. Management and Operational Issues - Many local tourism groups operate under a "debt-first, project-later" philosophy, leading to a mismatch between financing needs and operational capabilities [14][25]. - Management teams often lack the necessary expertise, as many come from bureaucratic backgrounds rather than tourism or business sectors [14][25]. - There is a prevalent issue of projects being initiated without proper market research or operational planning, resulting in poor performance and financial losses [16][20]. Market Dynamics - Despite high visitor numbers, many projects fail to generate profit, leading to a reliance on debt financing to sustain operations [7][21]. - The current market is becoming less forgiving, with stricter regulations on financing and project approvals, making it harder for companies to secure funding based on optimistic projections [28][29]. Future Outlook - The local tourism sector may face further declines, with many companies potentially unable to recover without significant changes to their operational models [26][29]. - There is a need for local tourism companies to acknowledge their issues and adjust their strategies, focusing on sustainable practices rather than merely seeking new funding [29].
“五一”假期桂林旅游持续火爆
Zhong Guo Xin Wen Wang· 2025-05-06 02:42
Group 1 - The core viewpoint of the articles highlights the surge in tourism in Guilin during the "May Day" holiday, with significant increases in water traffic and various activities attracting visitors [1][2][3] - Guilin's water traffic peaked with daily visitors reaching 46,000 and 88,000 on the first two days of the holiday, culminating in a total expected water traffic of 360,000 during the holiday [1] - Various scenic spots in Guilin organized themed activities to cater to market demand, such as traditional farming events and DIY workshops, enhancing the tourist experience [2] Group 2 - The introduction of innovative technology in tourism, such as the "Er Lang Shen" robot performing at docks, showcases the integration of modern technology with traditional tourism [2] - The promotion of discounts and themed travel routes by hotels and scenic spots aims to attract more visitors, with over 300 influencers invited to experience and promote Guilin's attractions [2] - The local government and tourism authorities are focusing on appealing to younger demographics by creating engaging and trendy experiences in the scenic areas [3]