Core Viewpoint - The local tourism companies in China, once considered prestigious, are now facing significant financial losses and operational challenges, raising questions about their management and sustainability in the current market environment [2][12][26]. Financial Performance - Guilin Tourism reported a net loss of 200 million yuan in 2024, accumulating losses of nearly 1 billion yuan since 2020 [2][3]. - Qujiang Cultural Tourism incurred a loss of 131 million yuan in 2024, with total losses nearing 600 million yuan over three years [2]. - Zhangjiajie experienced a net loss of 582 million yuan in 2024, with cumulative losses exceeding 1.3 billion yuan over five years [2][10]. Management and Operational Issues - Many local tourism groups operate under a "debt-first, project-later" philosophy, leading to a mismatch between financing needs and operational capabilities [14][25]. - Management teams often lack the necessary expertise, as many come from bureaucratic backgrounds rather than tourism or business sectors [14][25]. - There is a prevalent issue of projects being initiated without proper market research or operational planning, resulting in poor performance and financial losses [16][20]. Market Dynamics - Despite high visitor numbers, many projects fail to generate profit, leading to a reliance on debt financing to sustain operations [7][21]. - The current market is becoming less forgiving, with stricter regulations on financing and project approvals, making it harder for companies to secure funding based on optimistic projections [28][29]. Future Outlook - The local tourism sector may face further declines, with many companies potentially unable to recover without significant changes to their operational models [26][29]. - There is a need for local tourism companies to acknowledge their issues and adjust their strategies, focusing on sustainable practices rather than merely seeking new funding [29].

中新网桂林5月6日电(欧惠兰莫伟雯梁亮)"五一"假期广西桂林旅游人气旺。据桂林海事局介绍，"五 一"期间，桂林漓江、遇龙河等景区迎来水上客流高峰，据统计，"五一"假期前两天，桂林单日水上客 流分别达到4.6万、8.8万，日增幅分别达到18%、90%；5月3日水上客流达到13.9万人次。"五一"假期水 上总客流预计达到36万人次。 （文章来源：中国新闻网） 同时，假日期间，漓江畔的汉服竹筏旅拍、国潮旅拍等引领年轻人"打卡"，龙脊梯田、阳朔的云端摄影 基地成为Z世代的"出片胜地"。 桂林市文化广电和旅游局相关负责人介绍，桂林市积极用年轻态的表达打造"在山水间造梦，在传统里 玩潮"，让来桂的年轻人都能找到属于自己的诗意与野趣。(完) 5月1日，桂林市城徽象鼻山脚下游人如织，游客纷纷"打卡"拍照与"大象"同框合影，象鼻山的漓江水域 也有众多游客乘坐竹筏游览，一时呈现出"百舸争流"的画面。象山景区推出的首台AI拉花咖啡机器人也 颇受游客欢迎。广东游客吴锐濠说，他和同学4月30日乘坐动车来到桂林，计划玩几天，想坐游船看看 美丽的漓江风光。 5月2日，桂林市龙胜各族自治县龙脊古壮寨举办传统"开耕节"活动。当地村民和中外游客 ...