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上半年多家文旅公司亏损 桂林旅游股份收回巨额欠款扭亏
Hua Xia Shi Bao· 2025-07-17 14:22
Core Viewpoint - The tourism industry continues to face significant losses in the first half of the year, with most companies reporting negative earnings, except for Guilin Tourism, which managed to turn a profit [2][8]. Company Performance - Guilin Tourism reported a net profit of approximately 8 million yuan in the first half of the year, a significant turnaround from a loss of 19.09 million yuan in the same period last year [3]. - The company attributed its performance improvement to a focus on efficiency, product optimization, and enhanced marketing efforts, alongside the recovery of 54.34 million yuan in receivables [3][5]. - Guilin Tourism's attractions received about 1.48 million visitors, a year-on-year increase of approximately 3.09%, with specific attractions like the Li River cruise and the Li River Waterfall Hotel also seeing visitor growth [3][4]. Industry Trends - The overall tourism sector is struggling, with companies like Changbai Mountain Tourism and Dalian Shengya also reporting losses in the first half of the year, with net losses of 0.26 million to 0.16 million yuan and 19.08 million to 12.72 million yuan, respectively [8]. - Factors contributing to these losses include extreme weather conditions, increased labor costs, and a decline in visitor numbers [8]. Strategic Initiatives - Guilin Tourism is focusing on technology integration, launching initiatives like the "Guilin Tourism AI Assistant" for smart travel planning and implementing smart monitoring systems for safety [4][9]. - The company plans to enhance its asset management by addressing underperforming assets and exploring new business models in low-altitude economy and digital cultural tourism [7][9].