Core Viewpoint - The "Rural Famous Action" initiated by the Ministry of Civil Affairs aims to address the issues of unclear navigation and address identification in rural areas, enhancing logistics and promoting local products by standardizing and digitalizing place names across the country by the end of 2025 [1][5]. Group 1: Navigation Improvement - The initiative has led to the naming of 927,000 rural place names and the installation of over 32 million place name signs and door plaques, significantly improving navigation and address clarity for residents and visitors [1][3]. - Villagers can now use precise addresses for navigation, such as "Wanghuai Road, Chewang Village," which enhances their ability to locate homes and businesses easily [1][2]. - The establishment of a national place name information database allows for the integration of local place names into major navigation platforms, facilitating easier travel and emergency response [3][6]. Group 2: Logistics Enhancement - The standardization of place names has resolved the "last mile" delivery challenges faced by logistics companies, allowing for accurate delivery to rural households [5][6]. - In Haikou, the average daily package volume at postal service stations has increased significantly due to improved address clarity, with logistics now able to deliver directly to homes [7]. - The integration of place names into logistics systems has resulted in a 100% delivery rate in Meilan District, with the value of regional brands exceeding 1.6 billion yuan [6]. Group 3: Brand Development and E-commerce - The initiative has enabled local products to be marketed effectively by associating them with their geographical names, enhancing their visibility and sales potential [8][10]. - In Dalian, the sales of local specialties like apples have increased by 37% year-on-year, driven by the integration of place names into e-commerce platforms and live streaming sales [10][11]. - The development of rural tourism routes linked to local agricultural products has created new economic opportunities, with online sales now accounting for half of total production [11].

Core Viewpoint - The article discusses the "Rural Famous Action" initiated by the Ministry of Civil Affairs to standardize village names, which aims to improve navigation, logistics, and branding of local products, thereby enhancing rural development and residents' quality of life [7][10][14]. Group 1: Navigation Improvement - The lack of named roads and addresses in rural areas has led to navigation difficulties, affecting logistics and residents' daily lives [7][10]. - The "Rural Famous Action" aims to name and standardize 927,000 village names and set up over 32 million name signs and door plaques by the end of 2025, significantly improving navigation services [7][10]. - In Longfeng County, the implementation of this action has resulted in the naming of 482 roads and the installation of 27,482 digital door plaques, enhancing the clarity of navigation [8][9]. Group 2: Logistics Enhancement - The standardization of village names has resolved issues related to logistics, allowing for precise delivery of packages directly to homes, which was previously hindered by vague addresses [11][12]. - In Meilan District, the integration of new road names into national databases has improved the efficiency of logistics services, achieving a 100% delivery rate by 2025 [12][13]. - The establishment of a comprehensive mapping system has enabled logistics vehicles to accurately identify delivery points, significantly increasing the volume of packages processed in rural areas [13]. Group 3: Brand Development - The article highlights the transformation of local products, such as the "Thirty-Mile Fort Apple," which has gained recognition through the incorporation of geographical names into branding, leading to a 37% increase in sales [15][16]. - The initiative has facilitated the creation of a digital map that connects local agricultural products with e-commerce platforms, enhancing visibility and sales opportunities for rural products [16][17]. - The integration of local names into tourism and agricultural branding has created a unique identity for rural areas, driving economic growth and attracting visitors [17].