Core Viewpoint - The participation of Chaozhou ceramics at the 15th Kashgar Central Asia South Asia Commodity Fair highlights the efforts to expand into the Eurasian market and strengthen trade relationships, showcasing the strength and diversity of Chaozhou's ceramic industry [2][4][30]. Group 1: Event Overview - The 15th Kashgar Central Asia South Asia Commodity Fair opened on August 15 at the Kashgar International Exhibition Center, supported by Guangdong's assistance to Xinjiang [2][3]. - Nearly 50 Chaozhou ceramic enterprises showcased their products, aiming to deepen trade cooperation with the Eurasian market [3][4]. Group 2: Product Highlights - The exhibition featured a wide range of products, including daily-use items and technologically advanced bathroom products, demonstrating the integration of tradition and modernity in Chaozhou ceramics [6][7]. - The focus was on showcasing a full range of bathroom and sanitary ware products, including toilets and bathroom cabinets, catering to diverse market needs [8][9]. Group 3: Strategic Collaborations - In April, a strategic cooperation agreement was signed between Chao'an District of Chaozhou and Kashgar City to establish a ceramic industry park, integrating manufacturing capabilities with Kashgar's geographical advantages [12][13]. - The exhibition of Chao'an bathroom products serves as a practical example of this strategic collaboration and an attempt to leverage Xinjiang as a hub for expanding into the Eurasian market [14][15]. Group 4: Market Insights - The rise of smart home technology has created a "new blue ocean" in the sanitary ceramics market, with products like smart toilets gaining popularity [17][18]. - Chaozhou's ceramics industry has a rich history of over 1,300 years and has developed a complete and mature ceramic industry chain, becoming the largest ceramic production area in China [22][23]. - Chaozhou's daily-use ceramics account for 30% of global sales, decorative ceramics for 40%, and architectural sanitary ceramics for 55% [24][25]. Group 5: Export and Cultural Adaptation - Companies like Jinrunfeng Ceramics have been exporting products to Kazakhstan and Kyrgyzstan for over a decade, tailoring designs to local preferences [26][27]. - Specific products, such as a tea set favored by Kazakh consumers, illustrate the cultural adaptation of Chaozhou ceramics in international markets [28]. Group 6: Conclusion - The participation of Chaozhou ceramics at the fair exemplifies the "Southern Products Northward, Northern Products Southward" initiative, enhancing cooperation between Guangdong and Xinjiang and facilitating quicker access to the Eurasian market [30][31][32].

Core Insights - The 20th China International Small and Medium Enterprises Expo is currently ongoing, featuring the 2025 Asia Time-honored Brands Exhibition with the theme "Inheritance, Innovation, Integration" [1] - The exhibition includes nearly 180 brands and organizations, covering a display area of 10,500 square meters, and features six major exhibition areas and seven special events [1][2] - The event aims to serve as a platform for the transformation and upgrading of traditional industries, showcasing how time-honored brands can leverage technology for innovation [2][3] Group 1: Exhibition Highlights - The exhibition features six major areas, including time-honored brands, intangible cultural heritage skills, chain franchises, IP licensing, international time-honored brands, and foreign trade products for domestic sales, attracting over 140 participating companies [2] - Notable brands include Chinese time-honored brands and well-known chain stores like Sam's Club and Miniso, with an expected attendance of over 30,000 professional visitors [2] - The event emphasizes the integration of "intangible cultural heritage + technology," showcasing how blockchain technology can help in the digital rights confirmation of time-honored brands [2][3] Group 2: Digital Transformation and Innovation - The launch of the "365-day non-stop" cloud exhibition platform is a significant technological highlight, utilizing AI for precise matching between buyers and suppliers [4] - The platform features "digital twin exhibition booths" to track consumer interaction data in real-time, aiding brands in optimizing their product structures [4] - Innovative products combining traditional elements with modern technology, such as Bluetooth earphones with Cantonese embroidery and sneakers inspired by lion dance, are attracting younger audiences [4] Group 3: Special Events and Future Prospects - The four-day exhibition will host seven special events, including policy guidance for Hong Kong, Macau, and Taiwan enterprises to expand domestic markets [5] - A white paper on the digital development of time-honored brands will be released, outlining upgrade paths in the context of new productive forces [5] - The exhibition aims to promote the extraction of new momentum from historical accumulation, enhancing cultural confidence and driving consumption upgrades [5]