Core Insights - The core focus of the news is the launch of Li Jiaqi's live streaming "Double Eleven Classroom," aimed at educating consumers about product usage and shopping strategies ahead of the annual Double Eleven shopping festival [1][5]. Summary by Sections Structure of the Classroom - The classroom is organized into three main segments: "Misconception Self-Test," "Practical Learning," and "Post-Class Practice," designed to help consumers identify common product usage misconceptions and enhance their beauty knowledge [3][4]. - The "Misconception Self-Test" segment aims to reduce blind consumption risks by helping viewers discern common product usage errors [3]. - The "Practical Learning" section covers various beauty needs, including skincare steps, anti-aging, acne treatment, and makeup techniques, providing a one-stop solution for different skin types [4]. Content and Coverage - The classroom introduces a new entry-level course titled "Beauty Subject One," targeting different skin types such as dry, oily, sensitive, and acne-prone skin, guiding consumers on how to scientifically select suitable skincare products [4]. - The content extends beyond beauty to include skincare, maternal and infant care, trendy home decor, and pet products, aiming to meet diverse shopping needs for all women [4]. Interaction and Incentives - An interactive "6+1" online Q&A format is implemented, consisting of six specialized beauty courses and one session for selected questions, systematically assisting viewers with product pairing [4]. - The classroom features an online quiz where participants can win no-threshold red envelopes, enhancing engagement and helping consumers understand the Double Eleven discount rules in a fun atmosphere [4][5]. Overall Impact - The Double Eleven Classroom serves as a practical learning platform, guiding consumers to plan their shopping lists more rationally and efficiently before the promotional event [5].