Core Insights - The article highlights the emotional connection and long-standing trust that customers have with the Aucma brand through their old appliances, showcasing the company's successful "trade-in" program that encourages users to share their stories and experiences with Aucma products [1][3][5][12]. Group 1: Customer Experiences - Many customers have shared heartfelt stories about their long-term use of Aucma appliances, with some using products for over 30 years, indicating strong brand loyalty and product reliability [3][5][12]. - A customer named "Niu Nainai" expressed pride in her Aucma freezer, which she purchased in 1995, highlighting its durability and efficiency over the decades [3]. - "Liu Dajie" from Shaanxi shared his experience of replacing a 25-year-old freezer through the trade-in program, emphasizing the quality of Aucma products and the excellent service provided by the company [5]. Group 2: Brand Recognition and Awards - Aucma has been recognized as the top brand in the "2024 Annual China Household Freezer Brand Reputation Research Report," marking its 11th consecutive year of achieving this honor due to high quality and customer satisfaction [12]. - The company was also awarded the title of "Leading Enterprise in Household Appliance After-sales Service" at a conference, reflecting its commitment to customer service and support [14]. - Aucma's philosophy of "no best, only better" resonates with its approach to continuous improvement and innovation in product offerings [14]. Group 3: Emotional Connection and Legacy - The stories shared by customers illustrate how Aucma appliances have become integral parts of their family histories, creating cherished memories and a sense of belonging [10][12]. - The company aims to continue fostering these emotional connections by providing innovative products and attentive service, reinforcing its brand legacy [14].

Core Viewpoint - The article highlights the evolution and innovation of Aucma's refrigeration products, emphasizing their commitment to quality and customer satisfaction through technological advancements and responsive service [3][19]. Product Innovation - Aucma has introduced various low-temperature freezers, including -40℃ and -60℃ models, enhancing food preservation capabilities for both high-end and everyday ingredients [4][6]. - The company launched a series of frost-free refrigerators starting in 2017, utilizing advanced technologies to improve user experience and energy efficiency [8][10]. - In 2023, Aucma released a versatile upright freezer with features like -40℃ deep freezing and precise temperature control, addressing multiple consumer needs [12]. Market Performance - In 2023, Aucma's large freezer sales increased by 25.05%, with retail revenue rising by 23.24% [6]. - The upright freezer segment saw a remarkable growth of 86.50% in sales and 83.81% in retail revenue in the same year [12]. Customer Engagement and Service - Aucma actively participates in the national "old-for-new" appliance replacement program, providing incentives and support to customers, which has enhanced brand loyalty and reputation [19][21]. - The company offers comprehensive services, including free installation and user education, to ensure customer satisfaction with new products [3][19]. Awards and Recognition - Aucma's products have received multiple accolades, including being ranked first in the 2023 Home Refrigerator Brand Reputation Report for their quality and consumer interaction [12][17].