家电静默无言，却藏着光阴的故事。在澳柯玛的以旧换新活动中，收到无数有温度的留言，更见证了太 多感人的故事。 澳柯玛售后工作人员亲自为刘大爷送到了家里，并免费安装与调试，耐心地教会了新款冷柜使用方法。 刘大爷激动地说，澳柯玛冷柜质量好，澳柯玛人更好，希望澳柯玛没有最好，只有更好。 自澳柯玛开展以旧换新活动以来，迅速得到了全国老用户的积极参与。很多用了二三十年的老产品被纷 纷贴到澳柯玛微信、微博的评论区。通过多方联系，澳柯玛有幸找到这些老用户，来到他们身边，一起 感受那份饱含真情的美好旧时光，再次用创新的产品、有温度的服务，唤起用户对美好生活的期待。 "全家人都是你们的老用户，希望你们越做越好" 济南的牛奶奶1995年买的澳柯玛冷柜一直用到今天。牛奶奶回忆那段时光时自豪地说，那个年代，"冰 箱、彩电、洗衣机"是时髦的"三大件"，非常紧俏，真是千金难买。当时的澳柯玛冷柜一台难求，好不 容易找朋友批条才买上一台。 最让牛奶奶欣慰的是，这台冷柜自从买来以后，几十年来稳定运行，冷藏冷冻效果都非常好，静音还省 电。后来，牛奶奶又给两个妹妹各买了一台2010年，牛奶奶的儿子搬家，准备购置冷柜时，牛奶奶毫不 含糊地让儿子又选了 ...

Core Viewpoint - The recent launch of the Bluetooth remote key for the Zhijie model by Hongmeng Zhixing has sparked significant backlash from car owners, who feel it is unfair that they must purchase this feature separately while other models from the same brand come standard with it. This dissatisfaction coincides with a notable decline in sales for the Zhijie brand in April 2023, raising concerns about its market performance and brand reputation [2][3][5]. Sales Performance - In April 2023, Zhijie brand's sales were only 4,461 units, representing a year-on-year decline of 10.99% and a month-on-month decline of 55.41% [3][5]. - The brand reached a peak sales figure of 17,736 units in December 2022, but has seen a significant downward trend in 2023, with January sales at 13,000 units, followed by 10,004 and 10,005 units in February and March respectively [5]. - The sales performance for the week of April 28 to May 4, 2023, was also poor, with a reported sales figure of 1,100 units, reflecting a 23% decline [6]. Competitive Landscape - The decline in Zhijie sales is partly attributed to increased competition from the newly updated Tesla Model Y, which has introduced attractive financing options and a competitive price point that diminishes Zhijie's pricing advantage [7][8]. - The Zhijie R7 model competes directly with the Aito M7, leading to potential internal competition that could further impact sales [8]. Customer Sentiment - Customer dissatisfaction is evident, particularly regarding the Bluetooth remote key, which is not included as standard equipment for the Zhijie models, unlike other models from the same brand [10][11]. - The pricing of the Bluetooth remote key, originally set at 719 yuan and currently offered at a promotional price of 498 yuan, has also been criticized as being too high [10][11]. - The official response from Hongmeng Zhixing indicates that the Bluetooth key is an optional feature, but this has not alleviated customer concerns regarding the initial marketing of the product [11]. Brand Strategy - To improve sales, Zhijie must address the competitive pressure from Tesla and enhance customer satisfaction to rebuild its brand reputation and market presence [11].