Core Viewpoint - The company emphasizes the importance of creating high-quality products that can withstand market cycles, as articulated by Chen Feilong during the launch of the Jianfa·Haiyao project in Chengdu, which is part of its "Lighthouse Strategy" aimed at redefining high-end real estate offerings [1][3]. Group 1: Lighthouse Strategy - The "Lighthouse Strategy" aims to establish Jianfa as a century-old enterprise capable of enduring market fluctuations, focusing on high-end product strength and customer engagement [3]. - The strategy is built on four pillars: physical space, operations and services, community, and spiritual pursuit, which are essential for creating high-end products [1][3]. - Jianfa has implemented the "Lighthouse Strategy" in major cities like Beijing, Shanghai, and Xiamen, ensuring that each project meets the highest standards and responds to valuable land [3]. Group 2: Customer Maintenance System - Jianfa has introduced a comprehensive customer maintenance system called "Eternal Companionship, Customer First," which integrates customer feedback throughout the entire product lifecycle, from land acquisition to service delivery [6][7]. - The company has conducted extensive customer research, collecting 21,200 customer feedback surveys and engaging in over 2,200 face-to-face interviews, demonstrating a commitment to understanding customer needs [6][7]. - The customer maintenance system aims to create a continuous value generation system that evolves based on customer feedback and integrates various operational capabilities from Jianfa Group [7]. Group 3: High-End Property Service System - Jianfa has launched the "Zhenxiang+" high-end property service system, which focuses on seven key aspects: safety, longevity, prestige, intelligence, livability, all-age inclusivity, and social interaction [10]. - The service system includes a long-term support mechanism and a specialized team configuration to ensure comprehensive service coverage [10]. - This system aims to meet customer expectations for a high-quality lifestyle and serves as a reference model for the advancement of high-end property services in the industry [10]. Group 4: Jianfa·Haiyao Project - Jianfa·Haiyao represents the first "Lighthouse" project in Chengdu, designed to harmonize human and natural relationships while adhering to new national standards for public community spaces [5][13]. - The project features a unique architectural design that emphasizes aesthetic experiences and community engagement, with a focus on creating a desirable living environment [13][15]. - Jianfa·Haiyao incorporates a "three-separation movement system" to enhance privacy and efficiency, addressing the diverse needs of high-net-worth residents [21][22].

Core Insights - Jianfa Real Estate Group held a product launch event in Chengdu, showcasing its "Lighthouse Strategy," customer maintenance system, high-end property service system, and the comprehensive value of the Jianfa·Haiyao project [1] Group 1: Lighthouse Strategy - The "Lighthouse Strategy" aims to establish Jianfa Real Estate as a century-old enterprise capable of navigating through cycles, focusing on high-end product expression and long-term development [2] - The strategy emphasizes four pillars for high-end products: physical space, operations and services, community, and spiritual pursuit, all of which are essential [2] Group 2: Customer Maintenance System - Jianfa Real Estate introduced the "Constant Companionship, Customer First" customer maintenance system, creating a closed-loop process from land acquisition to product delivery and living experience [3] - The company has collected 212,000 survey responses and conducted approximately 2,200 one-on-one interviews, with an average interview duration of 2.8 hours per household [3] - This approach reflects a commitment to customer value and provides a scientific basis for product and service iteration [3] Group 3: High-End Property Service System - Jianfa Property Service Group launched the upgraded "Zhenxiang+" high-end property service system, focusing on seven key aspects: safety, longevity, prestige, intelligence, livability, all-age, and social interaction [4] - The service system includes a long-term support mechanism and a "1+3" team configuration for comprehensive service coverage [4] Group 4: Jianfa·Haiyao Project - The Jianfa·Haiyao project emphasizes a design philosophy centered on harmony with nature and aims to create a home that people want to return to every day [5] - The project features a unique layout that maximizes light, views, and privacy, with a focus on a "three-separated movement line system" for different household activities [5] Group 5: Future Trends and Strategic Insights - The event included insights from Tsinghua University on the long-term trends in real estate, emphasizing the need for a service-oriented approach in high-end living [6] - Jianfa Real Estate's "Lighthouse Strategy" and product systems reflect its deep thinking in the current market environment, aiming to be an industry leader through continuous innovation [6]