最近的商业用地拍卖很精彩： 昨天，大悦城控股竞得青羊区蔡桥板块104亩商业用地，宣告着大悦城落地蔡桥； 今天，金融城三期也出让了三宗合约81亩的商服用地，而这些地块背后，则是一个重磅产业的落地——雅江集团。 就在刚刚，金融城三期的三宗土地以组合拍卖的形式成功出让，竞得者为中国雅江集团有限公司成都分公司，成交楼面价分别为3094元/㎡，3098元/㎡， 3275元/㎡。 | 面积:30.9亩 容积率:4.5 | | --- | | 用地性质：商业用地 起拍楼面地价: 3098元/m² | 拍出81亩土地，金三迎来万亿央企 今天出让的土地位于金融城三期，分别占地26.3亩、30.9亩、23.8亩，其中，除了23.8亩地块容积率为4.0，建筑高度不大于80米外，其余两宗地块容积率 均为4.5，建筑高度不大于110米。三块宗地起拍楼面价分别为3094元/㎡、3098元/㎡、3275元/㎡，被雅江集团以底价成交。 | 序号 | 宗地编号 | 宗地位置 | 净用地面积 | 起始价 | 成交价 | 竞得人 | | --- | --- | --- | --- | --- | --- | --- | | | JJ08(09): ...

智通财经记者 | 王婷婷 行业深度调整期，开发商加速布局资深营销管理人才。 近日，市场消息称，万科原首席营销官严勇近期已离职，已经加盟建发房产集团，将出任上海公司总经 理（储备）。建发房产相关人士告诉智通财经，严勇已入职公司，属于正常人事储备，目前是在建发房 产集团担任储备干部。 据智通财经了解，严勇今年初刚升任万科集团首席营销官，当时万科正面临销售业绩下滑的压力。但8 个月后，万科进行组织架构调整，严勇又被调任苏南公司副总经理。 从首席营销官到区域公司副总经理，严勇决定"另谋高就"。于是，两个月后的10月29日，市场又传来严 勇离职万科的消息，并且加盟闽系国资房企担任储备区域总经理。 现在传闻得到证实，严勇已经加入建发房产，只是尚未确认是否将调任上海公司。建发上海相关人士向 智通财经表示，"没听说（要来）。" 公开资料显示，严勇于1987年出生，本科毕业于南京理工大学，硕士毕业于同济大学，曾长期任职于万 科集团，擅长营销、投资及项目管理。他于2013年加入万科，历任上海万科项目总经理、租赁住房事业 部总经理等职，2023年起先后担任常州万科总经理、万科首席营销官。 业内人士告诉智通财经，10月以来，楼市热度 ...

Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].