Core Viewpoint - The company emphasizes the importance of creating high-quality products that can withstand market cycles, as articulated by Chen Feilong during the launch of the Jianfa·Haiyao project in Chengdu, which is part of its "Lighthouse Strategy" aimed at redefining high-end real estate offerings [1][3]. Group 1: Lighthouse Strategy - The "Lighthouse Strategy" aims to establish Jianfa as a century-old enterprise capable of enduring market fluctuations, focusing on high-end product strength and customer engagement [3]. - The strategy is built on four pillars: physical space, operations and services, community, and spiritual pursuit, which are essential for creating high-end products [1][3]. - Jianfa has implemented the "Lighthouse Strategy" in major cities like Beijing, Shanghai, and Xiamen, ensuring that each project meets the highest standards and responds to valuable land [3]. Group 2: Customer Maintenance System - Jianfa has introduced a comprehensive customer maintenance system called "Eternal Companionship, Customer First," which integrates customer feedback throughout the entire product lifecycle, from land acquisition to service delivery [6][7]. - The company has conducted extensive customer research, collecting 21,200 customer feedback surveys and engaging in over 2,200 face-to-face interviews, demonstrating a commitment to understanding customer needs [6][7]. - The customer maintenance system aims to create a continuous value generation system that evolves based on customer feedback and integrates various operational capabilities from Jianfa Group [7]. Group 3: High-End Property Service System - Jianfa has launched the "Zhenxiang+" high-end property service system, which focuses on seven key aspects: safety, longevity, prestige, intelligence, livability, all-age inclusivity, and social interaction [10]. - The service system includes a long-term support mechanism and a specialized team configuration to ensure comprehensive service coverage [10]. - This system aims to meet customer expectations for a high-quality lifestyle and serves as a reference model for the advancement of high-end property services in the industry [10]. Group 4: Jianfa·Haiyao Project - Jianfa·Haiyao represents the first "Lighthouse" project in Chengdu, designed to harmonize human and natural relationships while adhering to new national standards for public community spaces [5][13]. - The project features a unique architectural design that emphasizes aesthetic experiences and community engagement, with a focus on creating a desirable living environment [13][15]. - Jianfa·Haiyao incorporates a "three-separation movement system" to enhance privacy and efficiency, addressing the diverse needs of high-net-worth residents [21][22].

Core Insights - Jianfa Real Estate Group held a product launch event in Chengdu, showcasing its "Lighthouse Strategy," customer maintenance system, high-end property service system, and the comprehensive value of the Jianfa·Haiyao project [1] Group 1: Lighthouse Strategy - The "Lighthouse Strategy" aims to establish Jianfa Real Estate as a century-old enterprise capable of navigating through cycles, focusing on high-end product expression and long-term development [2] - The strategy emphasizes four pillars for high-end products: physical space, operations and services, community, and spiritual pursuit, all of which are essential [2] Group 2: Customer Maintenance System - Jianfa Real Estate introduced the "Constant Companionship, Customer First" customer maintenance system, creating a closed-loop process from land acquisition to product delivery and living experience [3] - The company has collected 212,000 survey responses and conducted approximately 2,200 one-on-one interviews, with an average interview duration of 2.8 hours per household [3] - This approach reflects a commitment to customer value and provides a scientific basis for product and service iteration [3] Group 3: High-End Property Service System - Jianfa Property Service Group launched the upgraded "Zhenxiang+" high-end property service system, focusing on seven key aspects: safety, longevity, prestige, intelligence, livability, all-age, and social interaction [4] - The service system includes a long-term support mechanism and a "1+3" team configuration for comprehensive service coverage [4] Group 4: Jianfa·Haiyao Project - The Jianfa·Haiyao project emphasizes a design philosophy centered on harmony with nature and aims to create a home that people want to return to every day [5] - The project features a unique layout that maximizes light, views, and privacy, with a focus on a "three-separated movement line system" for different household activities [5] Group 5: Future Trends and Strategic Insights - The event included insights from Tsinghua University on the long-term trends in real estate, emphasizing the need for a service-oriented approach in high-end living [6] - Jianfa Real Estate's "Lighthouse Strategy" and product systems reflect its deep thinking in the current market environment, aiming to be an industry leader through continuous innovation [6]

Group 1 - The recent commercial land auctions have been significant, with Dayuecheng Holdings winning a 104-acre commercial land in the Caiqiao area of Qingyang District, marking its establishment in the area [1] - The Financial City Phase III successfully auctioned three parcels of commercial land totaling 81 acres, with China Yajiang Group Co., Ltd. Chengdu Branch as the winning bidder, achieving floor prices of 3094 yuan/m², 3098 yuan/m², and 3275 yuan/m² [1][6] - The three parcels of land have different characteristics, with two having a plot ratio of 4.5 and a maximum building height of 110 meters, while one has a plot ratio of 4.0 and a maximum height of 80 meters [6] Group 2 - China Yajiang Group has established three companies in Chengdu prior to the land auction, indicating a strategic move to solidify its presence in the region [10] - The Financial City Phase III is now confirmed as the landing site for the trillion-level central enterprise, Yajiang Group, contributing to a robust industrial landscape in the area [10] - The Financial City area has become the highest-priced district in Chengdu, with previous land sales setting new price records, such as Beihome's acquisition at 27,300 yuan/m² and Jianda's at 41,200 yuan/m² [12][14]

Core Insights - The real estate market is experiencing a deep adjustment phase, prompting developers to accelerate the recruitment of experienced marketing management talent [1][10] - Yan Yong, former Chief Marketing Officer of Vanke, has joined Jianfa Real Estate Group as a reserve general manager for the Shanghai company, indicating a strategic move to enhance marketing capabilities during challenging market conditions [1][10] Company Developments - Yan Yong's departure from Vanke occurred after a brief tenure as CMO, during which Vanke faced declining sales performance [1] - Jianfa's "Lighthouse Strategy" is entering a critical phase, with projects in Shanghai, Hangzhou, and Chengdu requiring urgent marketing talent to navigate market challenges [2][10] - Jianfa's key projects, including Jianfa Haicheng in Shanghai, are under pressure to perform amid a cooling market, with sales strategies being adjusted accordingly [4][5] Market Conditions - The real estate market has seen a decline in activity, with fewer projects achieving rapid sales compared to previous months [8][9] - Developers are facing increased pressure as high-priced "land king" projects struggle with slower sales and market adjustments [7][10] - The expectation for market recovery is being set for 2026, with developers hoping for a resurgence in demand during the spring months [9][10] Strategic Implications - The recruitment of Yan Yong is seen as a strategic move to leverage his extensive marketing experience to address the challenges of high-priced project sales [10] - Jianfa's focus on product presentation and marketing efficiency is critical for the success of its "Lighthouse Strategy" amid current market conditions [5][10] - The company aims to create a differentiated competitive edge through deep collaboration between product development and marketing efforts [10]

Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].