从"搞好技术"到"学会讲话" 要说家底，智己确实有让不少让同行眼红的资本。背靠上汽这棵参天大树，也承担着上汽"品牌向上+技术突围"的双重任务，上汽集团总裁贾建旭更是 明确表示，所有前瞻技术都会在智己率先量产落地，智己作为上汽的技术先锋，承载着品牌突破的历史性重任。 但在传统的刻板印象中，智己更像一个不会开发布会，不懂营销的"技术控"。 自从去年智己火线增设CMO，李微萌统管营销传播之后，智己在产品和营销端全面听劝，此次用户向的发布会只是冰山一角。 当智己在发布会现场用"神仙颜值"、"斩男又斩女"来讲全新智己L6时，智己已经彻底告别了传统的那个"理工男"角色，不再向用户灌输技术，不再长 篇大论的讲产品，而是站在用户立场，谈感受，讲共鸣。 据说，营销焕新之后，智己的CMO和CEO会逐字逐句的核对台本，每一句话甚至是每一个语气符号，均要求从用户角度出发实打实的分享用车体验， 而不是讲技术参数，罗列功能列表。 5月13日，上海前滩31号演艺中心，超级剧场沉浸在红色的氛围中。全新智己L6推出"马蒂斯红车身配色"，在一片炽热的艺术场域中焕新上市。 发布会现场，大量的红色主题装饰，让智己的视觉锤格外惊艳，引发时尚博主们专门 ...

Group 1 - The new Zhiji L6 was officially launched on May 13, with a limited-time price range of 204,900 to 264,900 yuan [1] - The Zhiji L6 is equipped with the Lingxi Digital Chassis 2.0 and the new IMOS 4.0 ecological cockpit [1] - The vehicle introduces AI Agent for the first time and features an 800-volt technology across all models [1]

Core Insights - The new Zhiji L6 has been officially launched with a price range of 219,900 to 289,900 yuan, set to be delivered starting May 13 [1] - The Zhiji L6 is positioned as a key model for Zhiji Auto, with its competitive enhancements critical to the overall performance of the brand [1] Group 1: Vehicle Features - The Zhiji L6 is equipped with an 800V ultra-fast charging platform, Lingxi Digital Chassis 2.0, smart four-wheel steering system, high-precision laser radar, Orin X chip, and Qualcomm Snapdragon 8295 chip [3] - The Lingxi Digital Chassis 2.0 features a new line control braking system and smart four-wheel steering, capable of stabilizing the vehicle in extreme scenarios such as high-speed tire blowouts [3] - The smart four-wheel steering system allows for a rear wheel angle of up to 18 degrees, achieving a turning radius of just 4.69 meters, making it highly maneuverable in tight spaces [5] Group 2: Intelligent Systems - The Zhiji L6 incorporates IMOS 4.0, which introduces an AI Agent for enhanced user interaction, providing a "No Touch & No App" experience for safer driving [5][7] - The vehicle supports various smartphone integrations, including Apple CarPlay and HUAWEI HiCar, and features a new custom parking system that does not rely on parking lines [7] Group 3: Comfort and Safety Features - The Zhiji L6 includes innovative comfort technologies such as the "Instant Sensation Smart Control Sunshade Canopy," which offers SPF 130+ protection and can switch between transparency and shading in 0.1 seconds [9] - The "Bagel Comfort Seat" provides adjustable softness and a wave-like pressure relief feature, along with an 8-point massage function for enhanced passenger comfort during long drives [9] - Safety features include a robust "ten vertical and ten horizontal" closed-loop submarine cage body, a triple redundancy door system, and advanced AEB capabilities, with battery safety standards exceeding national benchmarks [10]