Investment Rating - The investment rating for the company is "Buy" and it is maintained [7]. Core Insights - The company reported a total revenue of 2.07 billion yuan for the first half of 2025, representing a year-on-year increase of 16.20%. The net profit attributable to shareholders was 171 million yuan, up 26.24%, while the net profit excluding non-recurring items was 167 million yuan, an increase of 33.28% [2][5]. - In Q2 2025, the total revenue reached 1.02 billion yuan, reflecting an 18.4% year-on-year growth. The net profit attributable to shareholders was approximately 82.39 million yuan, a 40.84% increase, and the net profit excluding non-recurring items was about 80.24 million yuan, up 40.36% [2][5]. Financial Performance - The company's revenue from frozen baked goods accounted for approximately 55% of total revenue, growing about 6% year-on-year. Revenue from baking ingredients (cream, sauces, fruit products, etc.) made up about 45% and saw a growth of over 30%, driven by strong sales of cream and sauces [11]. - The gross profit margin decreased by 2.25 percentage points to 30.35%, while the net profit margin increased by 0.66 percentage points to 8.25% in the first half of 2025. The operating expense ratio decreased by 3.28 percentage points to 19.84% [11]. Channel Development - The company is actively diversifying its sales channels, with nearly 50% of revenue coming from distribution channels, which remained stable year-on-year. Revenue from supermarket channels grew nearly 30%, while innovative channels such as restaurants and new retail accounted for over 20% of total revenue, with a combined growth rate of about 40% [11]. Profit Forecast - The company is expected to achieve net profits of 350 million yuan, 427 million yuan, and 517 million yuan for the years 2025, 2026, and 2027, respectively. The corresponding earnings per share (EPS) are projected to be 2.07 yuan, 2.52 yuan, and 3.05 yuan, with price-to-earnings (PE) ratios of 23, 19, and 16 times, respectively [11].