本报讯 （记者贾丽）12月18日，由奥维云网（AVC）、京东MALL、京东电器品牌联合举办的"赢销进 化值达用户——2025第七届中国厨卫产业创新发展峰会"在南京圆满召开。本次峰会汇聚了全国厨卫行 业协会领导、头部品牌代表，共同探讨存量竞争时代行业创新发展与用户价值深耕的核心路径。 基于以上分析，具有"大产业小赛道"特性的厨卫行业预计将在未来3年进一步增强马太效应，各企业需 通过"变强"来抢占更大市场份额。"变强"之路需各企业针对不同品类，个性化寻找符合品类特性与企业 能力的发展路径：例如烟灶热重在"品"的升级，洗嵌净关键在于"人"的捕捉，而集成灶则侧重于"场"的 精耕。在这一过程中，奥维云网也将持续助力企业，实现线下店铺的营销闭环与线上店铺的降本增效。 中国家用电器商业协会常务副秘书长吴咸建表示，从数据角度来看，家电商品零售额增速及家用电器及 电子产品专门零售业利润总额增减率情况等多维数据均体现出家电行业发展整体承压的现状。其次从国 补发展来看，2026年国补政策将持续发力，促进消费扩容升级，推动行业高质量发展。最后从国补常态 化发展来看，各企业应充分意识到常态化国补给市场带来的影响并积极做出应对，一方面国 ...

Core Viewpoint - Vatti's 2025 semi-annual report shows significant growth in revenue and profit, with a focus on high-end kitchen appliances and strong market performance through innovative products and diversified channels [1][3][4]. Financial Performance - In the first half of 2025, Vatti achieved approximately 2.8 billion yuan in revenue and a net profit of about 272 million yuan, with a gross margin increase of 3 percentage points to 44.1% [1]. - The gross margin growth ranks among the top five in the home appliance industry, with Vatti being the most notable in the kitchen appliance sector [1][3]. Product Performance - The gross margins for key product categories, including "smoke, stove, and heat," improved to 48.41%, 48.73%, and 33.98%, respectively, with an overall domestic business gross margin increase of 3.34% [1]. - Sales and revenue for gas water heaters saw year-on-year growth of 63.69% and 74.69%, respectively [1]. Innovation and R&D - As of June 30, 2025, Vatti holds 4,690 national patents, including 835 invention patents, positioning the company at the forefront of the industry in terms of innovation [3]. Channel Strategy - Vatti has implemented a multi-channel strategy, conducting nearly 2,000 promotional events across 26 provinces, enhancing retail transformation for distributors [3][4]. - The company has established over 1,000 new stores across platforms like JD, Tmall, and Suning, with a gross margin of 41.51% in new retail channels [4]. Operational Model - Vatti has developed an operational model combining "platform coupons + in-store shopping + flash sales to home," collaborating with platforms like Douyin and Meituan to enhance local service offerings [3]. Market Positioning - The combination of an extensive online and offline channel network, along with high-end product advantages, provides Vatti with sustained momentum for growth and a solid foundation to navigate industry competition [4].